FashionTV rocks Lagos to launch International Style Week 2010Posted on Wednesday, August 25th, 2010 at 3:19 PM
By Terence Sambo
International Style Weeks (ISW) Limited, a fashion promotions and marketing company, based in Lagos unveiled the events of the International Style Week 2010. This fashion event shall parade the best fashion leaders from Nigeria and Africa over three days starting on the 13th of October 2010.
According to the organizers of the event, “ISW is geared towards changing the fortunes of Nigeria designers by addressing the fundamental gaps in the value chain. With our population of 150million, Nigeria is potentially the largest market in Africa with annual fashion consumption spend in excess of N140billion, it is potentially the largest fashion market in Africa, but sadly relies on foreign designer goods”
As part of the launch activities, ISW in collaboration with Fashion TV International organized the first ever Fashion TV Lagos Party, the event took place on Saturday, 21st August, 2010 at Nu Grotto in Victoria Island, Lagos and BN Contributor, Terence Sambo was on the scene. Here is his report.
The FTV party had loads of fashionistas and wannabes running ragged trying to get the exclusive invites. The party started promptly at 8PM with loads of models arriving in little black dresses looking camera ready. The paps got straight to business clicking their camera shutters and sending flashing lights bouncing all over the red carpet as models struck some interesting poses a yoga instructor would fancy.
Party host Isio soon got straight to business and started her red carpet interviews. After which most of the guests crowd proceeded inside. The party was spread over several floors – The ground floor was the regular area and free drinks were served to the fashionable crowd which consisted mostly of models.
The first floor was the VIP level where the likes of former Mr Nigeria, Bryan Okwara and his posse of Makida Moka (Face of Sleek 2009) and Alex Ekubo, actor and 1st runner up Mr Nigeria 2010 were spotted partying hard. Champagne flowed freely on this floor and at a point it was like one person to a bottle, I am sure this motivated some people.
The second floor was the Uber VIP floor for celebrities such as Nollywood stars Rita Dominic & Omotola Jalade-Ekeinde who was with her husband, Captain Matthew Ekeinde.
However majority of the guests who attended the event would admit that the party was really going on the ground floor. A fun Lagos night! Looking forward to catching a glimpse of the event on FTV.
Photo Credit: Tyna Ezenma | BellaNaija.com