Chichia London Does DIY Fashion for BBC

Now here’s something that ought to get you excited!

Earlier in the summer Chichia London was approached by the BBC to collaborate on a project aimed at inspiring young people to channel their creative side.

The result was a series of short films of designer Christine Mhando demonstrating how to customize several items of clothing or accessories (DIY Fashion) to be shown on BBC learning TV.

This is great for the label! I look forward to more exciting stuff!

Check out the clips below:

2 Comments on Chichia London Does DIY Fashion for BBC
  • fokasibe August 31, 2010 at 2:11 pm

    Loving the designs, especially the 3rd on the first row….

  • Otoks September 1, 2010 at 1:30 pm

    Nafin out of the usual

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