HauTe and 37thState introduce African fashion lifestyle program – ‘HauTe TV’

Posted on Wednesday, November 3rd, 2010 at 5:32 PM

By BellaNaija.com

Sticking to HauTe’s commitment to be the promote African fashion, HauTe is pleased to partner with 37thState, an indigenous production company to introduce HauTe TV a new fashion lifestyle program that gives you full behind-the-scenes access to your favourite African designers and the most exclusive events . The program will begin to air later in the year on Sky Channel 204 (UK), and Dish Network 650 (America).

While they gear up to put African Fashion on a larger platform; check out this episode of the program.
This episode takes a behind the scenes look at the Genevieve Magazine October 2010  issue cover shoot starring:

Lanre DaSilva-Ajayi – The eponymous label of celebrated fashion designer Lanre Da Silva-Ajayi whose Victorian fused contemporary designs have made her a consistent fashion favourite.
Jewel by Lisa – JBL is a brand inspired by the international chic woman, heralded by Lisa Folawiyo who has perfected the art of making hand embellished ankara goodness.
Oladipo Oladapo – Genevieve Magazine photographer
Zara Okpara – Celebrity Stylist and Jewel by Lisa’s Public Relations Manager
Ohimai Atafo – Stylist and Fashion Designer of the Mai Atafo Inspired (MAI) label.

To find out more about HauTe TV, visit www.fashionafrica.com

View HauTe TV here:

HAUTE TV CLIP- GENEVIEVE MAGAZINE COVER SHOOT from 37thSTATE on Vimeo.

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  • 27 Comments on “HauTe and 37thState introduce African fashion lifestyle program – ‘HauTe TV’”

    Comments
    • Kilonsparkles November 3, 2010 at 5:36 PM

      Hmm.

    • Miss ATL November 3, 2010 at 5:41 PM

      DISH Network??? Why not Comcast?

      P.S. The Africa Channel on Comcast needs to hop on such programs and events covered on BN

    • moi November 3, 2010 at 5:48 PM

      Wadami is definitely making waves with Haute

    • 'Kayode Adegbola November 3, 2010 at 6:18 PM

      incredible stuff – always been struck by 37thState’s productions!

    • Ola November 3, 2010 at 6:48 PM

      This is a very interesting concept…iLike

    • funtizzy November 3, 2010 at 6:57 PM

      lovely

    • Juniorandpretty November 3, 2010 at 7:37 PM

      loved the video…so refreshing to hear naija accent…let me go back to my oyibo world now…hiss

    • shade November 3, 2010 at 7:38 PM

      very nice.

    • Ujubaby November 3, 2010 at 7:42 PM

      Nice!

    • Lara November 3, 2010 at 7:45 PM

      One word: KUDOS!!!…2 every1 involved
      The pictures we’d seen in earlier posts did not do enough justice to the details of the embelishments on the outfits the ladies wore. Nice to see my girl Lanre, as always on point! Mai – Nigeria’s Ryan Seacrest…the hardest working man in fashion/event/brand promotion/artiste mgt…u name it, he does it
      Well done guys, Good 2 c u 2 doing ur thing! JBL…so talented 2
      http://insideout-living.blogspot.com/

    • Lara November 3, 2010 at 8:09 PM

      One word: KUDOS!!!…2 every1 involved
      The pictures we’d seen earlier did not do enough justice to the details of the embelishments on the outfits the ladies wore. Nice to see my girl Lanre, as always on point! Mai – Nigeria’s Ryan Seacrest…the hardest working man in fashion, style etc…u name it, he does it :) Well done guys! JBL…so talented 2. HauteTV…bring it on! I am so looking fwd to it!
      http://insideout-living.blogspot.com/

    • dami November 3, 2010 at 9:24 PM

      Nice! Love the video too! Why not AT & T U-verse?

    • Passerby November 3, 2010 at 9:38 PM

      I absolutely love this!! I’m a big fan of innovative ideas.. Many thumbs up :D

    • belzy November 4, 2010 at 12:43 AM

      37th State is truly capturing today in Nigeria, preparing us for tomorrow. His tumblr blog is mad cool too!

    • unice November 4, 2010 at 6:24 AM

      nigerians dont know wot tv content, or entertainment is.that is why some of you find this clip interesting.this is such a bore. i had to keep skipping.like is this a tv show or wot.please watch tv in america and understand wot interesting tv is

      • thebabe November 4, 2010 at 12:59 PM

        My darling…first off, shows like these are commonly seen in the US…fashion tv and the style network among others very frequently show behind the scenes looks like these. What makes it entertaining is seeing how things come together to make the finished product…i.e the cover. If you are at all interested in media…you would probably find it interesting. Fashionistas in Lagos would no doubt like the fact that you get a small glimpse into these fashion designers unscripted lives.
        That being said…I could do without the shot of the hair person’s necklace and chest area…missed what question that was answering…i.e the relevancy but overall, beautifully shot. Rich content. Well done.
        PS
        I take God beg una…please stop typing as if you are texting. It looks horrible and reads terribly too…It takes just one more key to write what vs wot…Biko…my people…Text language should remain limited to cellphones.

    • Show some love November 4, 2010 at 9:00 AM

      Lovely, the details on the dresses are lovely

    • bee square November 4, 2010 at 9:55 AM

      @ Unice, plssssssssssssssss!!! Dnt start comparing Nigeria with America, we have wonderful talents here, both in fashion designing, photography, makeup etc… the least you could do is appreciate the concept.

    • mii2 November 4, 2010 at 11:49 AM

      do u guys hear the sound track. Datz awesome. Ha Izon

    • Miss California USA November 4, 2010 at 12:40 PM

      I think we find it interesting becauuuuuusssssse….eureka! we find it interesting!! And Miss America, some of us have lived/live in America too…we can’t all like the same things now, can we? It’s ur perogative not 2 like just as its our to like it! Yayyy to HauteTV!

    • Justme November 4, 2010 at 1:46 PM

      Bella…this is right on the door, pls look forward to a new website as well coming soon and a launch of a Fashion TV channel as well in the long run, the brains behind it are brilliant..I will keep you posted with it. Honestly, African Couture is going places… I have introduced your website to them and told them they need to feature on it…

    • amber rose November 9, 2010 at 1:38 AM

      both women rock. LDA lookes as though she was airbrushed within an inch of her life. i know, cos i bought the Genevieve mag, but i totally dig her outfits. I love JBL. Keep up the good work!