Emmy Collins London & The Silverbird Group Announce Emmy Collins Style Weekend

Posted on Thursday, August 25th, 2011 at 12:21 PM

By Ijeoma Ndekwu

London based fashion designer Emmy Collins and West Africa’s foremost entertainment giant The Silverbird Grouphave announced their collaboration in the upcoming Emmy Collins Style Weekend. Negotiations on the trade show event had been in the works for some time and the duo have agreed on an official launch of the Emmy Collins Style Weekend.

The eclectically creative Emmy Collins brand will be showcasing its “Never in vogue, Never out of vogue” avant-garde inspired fashion philosophy at unique Silverbird locations in Lagos from Friday, September 30th – Sunday October 2nd, and in Abuja from Friday October 7th – Tues, October 11th 2011. The displays will be showcased between 11am and 8pm daily.

Typical with Emmy Collins’ knack for breaking from mainstream expectations, there will be no traditional fashion catwalks. Instead, live models and television screens looping past Emmy Collins fashion events will be on display at exquisitely appointed stands at the concourses of the featured Silverbird locations. The invite only opening night will include a performance by the Nigerian Soul singer Bez and on subsequent days by DJ Effizzi will be on the spin machine.

This exploration of the Emmy Collins brand will provide the attendee a snapshot into what lurks in the designer’s mind, what inspires his brand of Fashion and the unique opportunity to take a journey through the evolution of the brand. Progressive interpretations of fashion, represented in the Emmy Collins collection, will be available in 200 unique designs to sate the appetite of even the most persnickety and discriminating buyer.

The diffusion line “Emmy” by Emmy Collins will be officially launched during the Emmy Collins Style Weekend. Designs in this line were created especially for the tropical market with the massive infusion of short sleeved garments into the collections. Limited women’s wear including shirt dresses inspired by Emmy`s vintage men’s pintuck bib-front shirts will be available as collector pieces. Emmy Collin`s jackets have been described as tailoring on par with London’s Saville Row greats… but with a quirky twist!!

Emmy Collins stated: “Early this year I had the premonitions of an upcoming show opportunity but never envisioned collaboration with a company as rich in history as Silverbird. Ben Bruce, because of his singlehanded revolution of the Nigerian entertainment industry, is one of the men I am most impressed with in Nigeria …and it takes quite a lot to impress me. Kudos to Silverbird’s Jide Asuma as well for his professionalism and love for the arts. This truly is a collaboration made in heaven.”

Other partners in the Emmy Collins Style Weekend include Aero Contractors, Africa’s reliable and e-innovative airline, operating scheduled flights to major cities in Nigeria and Accra Ghana.
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For More Info please contact:
Morsi PR +234-8023341846, +234-8138388004

www. emmycollins.com
www.silverbirdgroup.com

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  • 15 Comments on “Emmy Collins London & The Silverbird Group Announce Emmy Collins Style Weekend”

    Comments
    • mamav August 25, 2011 at 12:32 PM

      Well done

    • Demmy August 25, 2011 at 1:08 PM

      Can’t wait to see it. BN supply pics :)

    • Trendy August 25, 2011 at 1:21 PM

      This is greatttttttttttttttttttttttt

    • Onyx August 25, 2011 at 1:28 PM

      Tried to read through the post but kept being distracted by the man in the photo… what is he wearing??

      • Asake Jujube August 27, 2011 at 8:02 AM

        Thank you Hun, same was running through my mind…

    • oyebode olayinka saheed August 25, 2011 at 7:40 PM

      I love this… Its beautiful

    • oyebode olayinka saheed August 25, 2011 at 7:42 PM

      nice one

    • moses August 26, 2011 at 9:50 AM

      yes boss…….. im there live………..

    • jide August 26, 2011 at 4:37 PM

      Apparently you don`t know much about fashion cos if you do you will appreciate what his wearing.He is the best we have

      • Asake Jujube August 27, 2011 at 8:05 AM

        You call this Fashion… No sweetie it is a faux pas+ an injustice to fashion, the thing on his face is hideous and that thumb ring is so 1999 and needs to stay there.. Thank you very much

    • I dey August 28, 2011 at 6:50 AM

      Abeg he should go back to pecham and stay there. All his tight tight clothes with boney m trousers! Fail! Fail! U haven’t learned ur lesson mr Collins, after closing ur shop on awolowo road rue still doing the same style wey no sell? Some pol never learn sha! Goodluck ……

      • jide August 28, 2011 at 4:15 PM

        Wow dude your are bitter.Emmy Collins go back to Peckam?His showroom is on Great Eastern Street,in Shoreditch for crying out loud.Ever been to his Showroom.Stop this rubbish and give credit where it is due.He is the best we have

    • Tola August 28, 2011 at 10:10 PM

      Wow, how the worm turns! I refer you to a 2010 article on THIS VERY SITE where this very Mr Collins said “The noise pollution in Lagos and Nigeria in general just sucks out any inspiration you already acquired prior to getting into the country; it just wasn’t the right environment for a creative mind such as mine to thrive.”
      It therefore begs the question why he’s coming back here to sell his creations to the inhabitants of such a wrong environment. I get that “man must wack’, really I do, but does he think our memories are that short????
      http://www.bellanaija.com/2010/06/30/emmy-collins-finally-calls-home-and-breaks-his-silence-on-bn/

      • funke September 9, 2011 at 4:37 AM

        Tola,the country belongs to the man too so he can come back whenever he wants.He was on point with what he said and for you to go all the way and post this interview means you have something personal against him but he is still thriving though and will continue to thrive

    • Olaide August 29, 2011 at 7:23 AM

      I dont understand his cap