Natures Gentle Touch & TW Magazine help 6 women rehabilitate their hair via the “Hair Care Challenge”Posted on Monday, February 13th, 2012 at 10:11 PM
Premium hair care brand, Natures Gentle Touch is set to provide women with a rare opportunity to get their hair back on track through an experiential program tagged the hair care challenge which they are embarking upon in collaboration with TW Magazine.
Six lucky ladies selected through a poll that was conducted by TW Magazine are set to undergo a 6 weeks free hair and scalp treatment at the prestigious Natures Gentle Touch Hair Institute. Earlier on, the 6 ladies were invited for their first consultation at the institute where their problems where diagnosed by the in-house trichologists.
Speaking on the report from the consultation, the chief trichologists at the institute, Dan Komlan who will lead the team that will administer the treatment hinted that the problems they have identified amongst the 6 ladies are quite common with African women and they mostly border on dandruff, hair breakage, traction alopecia, dry scalp, discoloration and weak/damaged hair. “For 6 weeks, we’ll place them on a hair care regimen, which will surely improve the state of their hair when they are through. We already have products that are designed to treat these problems, he said”.
Individuals will have an opportunity to follow and monitor the treatment process through special online platforms that will be created for that purpose. There will be community rooms where people can chat with the Trichologists and participants as well as get tips, win free products and free invites to an end-of-treatment party which will have Natures Gentle Touch ambassadors, Oluchi and Agbani Darego in attendance. Also pictures and videos of the treatment can be viewed through these platforms.
The managing director for Recare limited, owners of Natures Gentle Touch, Chika Ikenga hinted on a possibility of instituting the hair care challenge as a long term experiential program that will give women an opportunity to rehabilitate their hair and have it as healthy as they will want it.
The hair care challenge commenced on Tuesday 7th February 2012 and will feature different hair and scalp treatment products from Natures Gentle Touch. Pictures will be provided by photographer, Lolade Pearse and TW Magazine will be providing media support.