Move Back To Nigeria: Adenike Adeleye Shares the Story of Her Move to Take Risks & Explore Opportunities Based on a Christmas Visit!

Posted on Friday, September 20th, 2013 at 9:30 AM

By Titi Adanne Owoyemi

Move Back to Nigeria is a new series on BellaNaija. The aim is to encourage young and not-so-young professionals in the diaspora who are trying to make the decision of whether to move back to Nigeria. In collaboration with the brilliant team at MoveBackToNigeria.com, we hope to bring you a weekly interview with individuals who have successfully made the leap, considering the leap, as well as those who have tried it and realized it is not for them. The idea is to share their successes and their challenges as they made the decisions they did. A lot of Nigerians in the diaspora have questions about making a change at home in Nigeria. Many suggest really good ideas on how to make things better; others would like to contribute to making a difference back home but are just not sure where to begin.

Movebacktonigeria.com is the fastest growing online community of Nigerian professionals living, studying and working in diaspora.

Taking risks to explore opportunities is something not everyone can do and do successfully. Adenike Adeleye moved back to Nigeria to follow her dreams and now has a unique and interesting story to tell. Read on to hear her discuss her professional background, her big move to Nigeria and her life as an entrepreneur in the concrete jungle that is Lagos. We hope you enjoy the piece and we welcome you to share your move back stories with us.

Thanks for speaking to us. Can you tell us who you are?
My name is Adenike Adeleye and I’m the Co-Founder of a company called CityChops.com, an online food ordering site based in Lagos, Nigeria. I was born and raised in the UK and moved to Nigeria 3 years ago. Outside of work, my passions include traveling, shopping, cooking, and reading.

What did you study at University and what influenced your choice of university and degree?
I studied Economics, Politics, and International Studies at Warwick University. From a very young age I always excelled in school and so my parents really encouraged me to go to a university with a strong academic pedigree. My choice to study Economics was based on an early ambition to go into the field of finance and therefore to study a course that would give me strong analytical skills as well as the ability to look at the ‘bigger picture’, but also from a desire not to limit my options by solely studying finance.

Ok. So how did your career start?
I interned as an undergraduate as I saw that as the best route not only to experience the investment banking industry and therefore to truly decide that it was what I wanted to do but also to hopefully receive an offer or at the very least make my CV more attractive upon completing my degree. I joined both the Economics and the African & Caribbean Societies (ACS) at university and it was through the latter that I learnt about an organization called Sponsors for Educational Opportunity (SEO), which helps students from ethnic minorities to gain internships at leading investment banks and offers a strong training program as well as a continuous support system, which I still tap into to this day as an alumni. I had already started the interview process at a number of top firms but once I learned about the SEO program I applied to them as well and through them I interned at Morgan Stanley for the summer between my second and third year. At the end of my internship I was offered a full time position with Morgan Stanley, so I joined them as an analyst right out of university.

That’s quite fortunate. What was your role as an intern and how would you describe the experience?
I had a great experience with Morgan Stanley. I worked in the investment banking division specifically within the general industrial group. My team specialized in advising on M&A and general corporate finance activity between companies in the industrial sector, which includes for example the automotive, aerospace, engineering, and renewable energy industries. I learnt a lot as an intern because Morgan Stanley really have a great training program and I was surrounded by some of the brightest minds out there for 10 weeks. They really allow you to get stuck in and experience what life as an analyst would be like. I didn’t have to do a daily coffee run but I did have to spend a number of very late nights and weekends in the office!

Right! So what came next?
My big move to Nigeria: Seeing as I was born and raised in the UK, I started to get tired of the monotony of life there. I joined Morgan Stanley in 2007 so as you can imagine I worked through the first few years of the banking crisis and experienced a lot of friends and colleagues being made redundant. It was a pretty tough time to work through and a far cry from the hay days of huge deals and mega bonuses. In my third year at Morgan Stanley, I began to feel like I needed a new challenge, so I decided within that year that I wanted to move out of the UK and possibly switch industries as well. While growing up, I only had the opportunity to visit Nigeria twice; once when I was 8 and then again when I was 15, but the Christmas before I made the final move I went with some friends and had an amazing time. I had a number of friends that had already made the move back and after speaking to them and experiencing how life could be if I lived there I began to seriously consider making the move. As soon as I got back to London following my holiday to Nigeria I tapped into my network and put feelers out for any suitable roles. I thought it would take me a long while to find the right job but it only took me a few months to get an offer as I was introduced to an ex Morgan Stanley colleague who had just been hired to head up the Corporate Advisory department with Standard Chartered. I joined the team as an Associate and by July I had packed up my things and moved to Lagos.

Considering the fact that you had been to Nigeria very infrequently before your move, how did your family find the news?
My parents were supportive but shocked! Of their 3 children, I was the last child they expected to move to Nigeria. However, they were comforted by the fact that I wasn’t just moving back, but I was moving back to a good job with a reputable organization. All of my nuclear family lives in the UK so my parents weren’t exactly comfortable with the fact that I would be living by myself in Nigeria, but they eventually got over it.

Understandably… How then, did you transition into your new life in Nigeria?
Thankfully joining Standard Chartered gave me a pretty soft landing into Nigeria in the professional sense. I had a very similar role to my previous one at Morgan Stanley so it was relatively easy to settle in at work although the environment was completely different. I found colleagues to be much more friendly, informal and very interested in my story, which made the office a home away from home of sorts. Having not grown up here I felt it would be too risky to attempt to jump head first into trying to run my own business without getting the lay of the land so that’s what my time at Standard Chartered offered me, as well as the opportunity to make friends and useful business contacts. The lifestyle change was not as easy for me however, as not only was I in a new country, I was living alone and we all know that Nigeria is not the easiest place to live in without help or support and the constant struggle with electricity, water and erratic drivers has given me a whole new appreciation for the things I used to take for granted. It has now been 3½ years since I moved back and I worked for Standard Chartered for 3 of those years before leaving to fully focus on CityChops.com.

What exactly prompted your exit from Standard Chartered?
I have always wanted to be entrepreneurial and while I worked at Standard Chartered I was trying to figure out what exactly I wanted to do and what gap in the market I could fill in a field that I am also passionate about. While working at the bank most of my time was spent at the office and I ate many of my meals there. I also found that it was difficult to get lunch delivered at the office without restricting yourself to one or two fast food restaurants in the local vicinity. The order may not be correct because the person at the end of the phone would find it difficult to understand my accent, my driver would get stuck in traffic so the food would arrive cold, I might send an office helper who would then use that time to run her own errands and my food would not arrive until I was on the verge of starvation. Suffice to say, it was a struggle! So, when a friend of mine, Co-Founder Deolu Kolade who also worked in banking and experienced the same struggles, came to me with the idea of CityChops.com during my second year at Standard Chartered it was a no-brainer for me that this could be something great. We worked on the concept for about 9 months before eventually launching in December 2012.

That’s admirable and certainly brave to leave a ‘cushy role’ for the ups and downs of running a business. Can you tell us what your experience has been so far?
Nigeria is not an easy place to work in let alone run your own business so it has been a challenging experience for me thus far. The most difficult thing for me has been trying to understand the different mentalities of people and their approaches towards professionalism and doing business. It has also been difficult getting people to understand the need for quality customer service and we strive to impress upon our restaurant partners the importance of this in terms of customer retention as well as customer acquisition given one bad experience can lose you not only that customer but the tens of others that the person shares that experience with! I’ve found that people are much more accepting of a standard of service that they would be appalled at outside of Nigeria and with this kind of attitude it is no wonder nothing changes. At CityChops.com we encourage our customers to provide feedback on their experiences with our restaurant partners in the form of reviews that are visible to all that you can leave on the site once you place an order. Our hope is that this information, positive or not, could start to shape the way restaurants and other service based industries do business moving forward.

So what exactly does CityChops do?
CityChops.com is an online food ordering site, currently listing about 40 plus restaurants based in Lagos. It allows consumers go online, search for their preferred restaurant and place their orders with the option of delivery or collection. Consumers can also call the hotline numbers or tell us their orders via Blackberry Messenger. Restaurants are constantly being added to the platform and we expect to see 200 plus restaurants in the coming year.

Logistically, how have you been able to handle the different facets of running a business?
I have come to realize that for me in business there’s no such thing as being the owner and not getting your hands dirty with all facets of the work. If I want my company to be a reflection of me and the standard of service that I would like to receive, then now is the time for me to get fully involved in the training management and recruitment. Now is the time to engender the culture that will prevail as the company grows. At the early stages of the company, both of us Co-Founders did a lot of things ourselves; we took orders ourselves, we dispatched delivery personnel ourselves, we even did some of the deliveries ourselves, and these are positions that we are currently hiring into now. This way, I can impress upon new hires how I want the job to be done and how I know it can be done simply because I have done it myself.

Your business must depend on very reliable internet, how has that been?
Our internet has been very reliable and by the grace of God we haven’t had any challenges, but since we are an internet based company, reliable internet has been more of an issue for some of our customers. We find that during the week a lot of customers are ordering from work and have their work internet service to use but on the weekends when people may not have access to such reliable internet services, the ratio of phone versus internet orders goes up towards more phone orders. We are working on different ways to make ordering a lot easier, where customers don’t have to depend solely on internet access.

Ok, can you tell us some of the positive aspects of running CityChops so far?
The positives have not only been living the dream in terms of actually doing something that I am passionate about, but also all the positive feedback I get from people concerning the service that we provide and we are very grateful for all the word of mouth recommendations we receive. I have absolutely no regrets about moving back and doing what I do. Whilst I feel at home in Nigeria, not having the friends I grew up with or my nuclear family around me is tough and so I try as much as I can to get back to London to share special occasions with them. Personally, I am here to stay.

On a final note, what words of advice do you have for anyone considering making the move back to Nigeria?
For anyone thinking about making the move back to Nigeria, I would say, think long and hard about the decision. Do not be swayed by the tales you hear of this or that person that has moved back and is making millions of Naira, but be very realistic about your expectations. I would also deter people from being swayed by the glitz and glamour of Nigeria at Christmas time because living here full-time is a whole different ball game. Whilst my decision to move was based on my Christmas visit, if I didn’t have a strong network of friends to consult that had already made the move or if I hadn’t already decided to leave London, I wouldn’t have moved so quickly.

Nigeria is an amazing place to be with a wealth of opportunities, but one has to be pragmatic and take a long-term view on your life plans. You may have to take a pay cut and you may not get your dream package or live in your dream location but the ends may well justify the means.

Thanks for your time and best wishes moving forward.

_____________________________________________________________________________________________
The primary objective of MoveBackToNigeria.com is to connect Nigerian professionals with various opportunities in Nigeria, ranging from recruitment drives to information & support regarding relocation processes, financial & tax advice and much more. Move Back To Nigeria also features social interest topics such as what’s on, where to live, how-to survival tips and so on. Consistently engaging with and featuring Nigerian professionals in weekly  interviews, Move Back To Nigeria regularly publishes social interest articles relevant to the general public. Everyone is welcome to their online discussions & fora and you are invited to air your views & suggestions on the topical and trending matters section.

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  • 63 Comments on “Move Back To Nigeria: Adenike Adeleye Shares the Story of Her Move to Take Risks & Explore Opportunities Based on a Christmas Visit!”

    Comments
    • GentsStyle September 20, 2013 at 9:52 AM

      Inspiring.

    • That african chic September 20, 2013 at 9:58 AM

      Can’t wait to launch my own idea! Entrepreneurship is the way forward for Africa!
      lifeofanafricanimmigrant.blogspot.con

    • lulusky September 20, 2013 at 10:10 AM

      ASUU is still on strike abeg! how can those of us in the country better our lives without wanting to leave??? BellaNaija u ve 4gotten those of us at home that are struggling to make it they say charity begins at home… Encourage us in this our trial period..

      • Tincan September 20, 2013 at 11:51 AM

        Well, what idea do you have for a start? What are you doing with the time off? There have been many inspiring stories about Nigerians making it in Nigeria including the one about the guy that went into making and directing videos… Where’s your mind at?

      • Truth be told September 20, 2013 at 10:24 PM

        gbam!

    • Ngozi September 20, 2013 at 10:10 AM

      This is mega inspiring!!! I like her bravery! Thank you for sharing your story with us, your definitely made me think realistically about my move on sunday!

      God bless you

      X

    • Ngozi September 20, 2013 at 10:11 AM

      *you’ve

    • X- Factor September 20, 2013 at 10:12 AM

      Wow! Some Intelligent Conversation here…thumbs up…
      Ok now, let me attempt to change the BNaijerians equation here………IS SHE SINGLE?

      ***smiles***Just a little advise here;Preserve information on your core business model (emphasis on revenue model)…Nigerians know how to deplete market share of novel ideas in no time..

      • slice September 20, 2013 at 1:51 PM

        True, is she single? Brothers want to know :)

    • Kia September 20, 2013 at 10:14 AM

      This is a real move back to naija story, not the ones that go for 1 year masters programme and come and say they moved back! Very brave lady btw. Well done.

      • new bride September 20, 2013 at 12:04 PM

        Not sure what your point is! Even if they left for 6 months, they still decided to come back to Nigeria.

      • Nosey September 20, 2013 at 2:38 PM

        Very true. You have those coming for one year programmes or masters and then call themselves ‘diasporans’ or claim they have ‘moved back’ with their fake accents and all!!! This is a real story and i like it. The girl grew up in Jand all her life, yet overcame barriers, so its more convincing than those who just left for a year or so.

    • Iyke September 20, 2013 at 10:24 AM

      Very inspiring indeed! Well done. Been considering moving back myself….I guess I need to move beyond trying…trying…beyond crying…Lying about trying to move…when lies are conspiring…
      Trying to deliver…truth regarded…if not realized…considered.Truth…borrowed and proof measured…arrested… hard…still apart…hearts catered…sudden lost regard…God…might resolve…play some part…deal the last card.Somehow I continue to charge…try…filtering my desires…Trying to keep life…love…me from falling…falling apart…

      • That african chic September 20, 2013 at 11:19 AM

        I always read your comments about 3 times to try and understand the message you are trying to pass. I guess you are on a way higher level

      • Lucylink September 20, 2013 at 11:28 AM

        Your comments always make me laugh. U try sha.

        • chichi September 20, 2013 at 12:44 PM

          as in..the guy kills me..i love him.lol

      • Naughty boy September 20, 2013 at 10:44 PM

        Please CARRY your lindaikeji type of comment…away

      • jane September 21, 2013 at 7:47 AM

        OMG! your english is verbose and incomprehensible…and totally makes me laugh! lmao

      • Amos Kito November 2, 2013 at 2:56 AM

        somewhere in your warped mind you think you are being
        profound… right?

    • Lagos is my Home September 20, 2013 at 10:25 AM

      I like her story ……….. Its not easy to make that transition to naija and then make the transition to doing ur thing . So kudos to her and best of luck.

      i personally havent gotten to this mental state of her quote but when i do maybe i would back my load. “You may have to take a pay cut and you may not get your dream package or live in your dream location”.

    • Nne Somebody September 20, 2013 at 10:34 AM

      Citychops is awesome! Well done, Adenike

    • oma September 20, 2013 at 11:24 AM

      my dear even if its a one yr masters abroad and the person decides to move back, trust me my dear that decison is not easy. especially after experiencing how a system that has the basic needs/infrastructure works.

      • newbie September 27, 2013 at 12:00 AM

        Erm unless you have citizenship of the country where you
        went for your masters degree, got a sponsored job offer or married
        a citizen… let’s face it -your don’t exactly have a choice but to
        come back after your studies. So “deciding” to come home doesn’t
        enter the equation. Meanwhile strictly speaking, Adenike’s isn’t a
        case of ‘moving back’ but rather ‘moving to’ Nigeria. You can only
        move back to somewhere you’ve come from and since she was born,
        raised and lived in the UK all her life, she hasn’t exactly come
        from Nigeria. Even if her ancestry is Nigerian.

    • ijescorner September 20, 2013 at 11:24 AM

      I love this story…now that is very inspiring to hear this story from a real diaspora person. No offence to at the other features but a lot of them have just been outside Nigeria for 4-6 years whilst studying. It is not the same as growing up outside Nigeria in your formative years. When you do come back…you see that the values and the country system are completely different.

      I came back last year after nearly 20 years in the UK. And I’m just getting into the feel of it. And I too started a business in Lagos. And I can totally agree with the lady that it’s not easy. A lot of people in the UK will tell you how this person and that person is making millions of naira, and then when they do come back and realise that the streets are not paved with gold and honey. They get back on the next plane before you can say ‘fish and chips’

      London does get very monotonous, and many will come back looking for a challenge…which they definitely get. But in the end it’s what you make of it. But granted the job system in the UK works well – in that you can register with an agency and before you know it, you’re hired. But here at times it’s as if the boss’ daughter, nieces, nephews or any other relative will always get their foot in to the door before an average JOE.

      My advice if you’re coming back in search of a job…it may be a good idea to secure one beforehand. Or know how you can secure one. However if you’ve got a smashing business idea…then the playing field is somewhat even. But you also need to do a lot of research. And a lot of prayer in tow!

      If you’d like to keep up with my updates on life in Lagos, visit me at
      ijescorner.tumblr.com/

      • new bride September 20, 2013 at 12:05 PM

        Not sure what your point is! Even if they left for 6 months, they still decided to come back to Nigeria.

        • Chioma September 22, 2013 at 2:15 PM

          It’s not as much of a culture shock if you left for six month or if you left just to obtain masters and you adapt more easily than if you’ve been away for ten years plus. I could be mistaken but I think the whole point of the column is to help people that have never lived in Nigeria or people that have been away for awhile learn how to ADJUST back to life in naij a if a nd when they decide to move back, and that should be a lot easier or someone that was only away for months to a few years.

    • Concerned9ja September 20, 2013 at 11:27 AM

      @lagos is my home..
      “i personally havent gotten to this mental state of her quote but when i do maybe i would back my load. “You may have to take a pay cut and you may not get your dream package or live in your dream location”.

      Remember we ventured or our parents went abroad to a new country same for Asians with not much bar a passport…it’s called sacrifice that’s if you believe enough in your own dreams .
      And well done Adenike..I know a lot of women struggle with the idea of moving back…
      Right now in the UK and probably the US say for the next 10 years or so..you can possibly bag a decent job but the room for growth is minimal and access to capital for private investment is really tight with all sorts of excruciating conditions attached..making it accessible to only the big guns!!
      Whereas in 9ja there is growth and should continue considering the vast amount of resources now how those gains are re-distributed to the masses na another story be dat!!

      • chichi September 20, 2013 at 1:14 PM

        Word!!!

      • Lagos is my Home September 20, 2013 at 5:20 PM

        @Concerned9na
        I see where you are coming from but remember that those who went abroad went for a better life and not a worse….. Also, the room for growth and capital is limiting in Nigeria, abeg don’t be fooled by the roads are paved of gold story in Nigeria . I went back after undergrad in 03 to do NYSC , but ran back after Camp so I have a small taste of relocating . The hustle hits hard , very REAL in naija and too real for most people. The resources are there in naija but the gains are in few hands mostly politicians. Politicians loot the treasury, travel abroad to enjoy themselves and SHAMEFULLY are never inspired to go back and make Nigeria better.

        Everyone circumstance is different, this sacrifice called “moving back” is too costly if you hav a family and very comfortable abroad. …… I do miss that I have never had the experience of a naija colleague and so many other little things but for now “Comfort” is my best friend so I stick to my yearly Naija visit .Nigeria I will love from a distance.

    • Veeda September 20, 2013 at 11:33 AM

      Oh dear, another reason for us born, bred and buttered here to feel inadequate. When are u gonna do the “I stayed back and made good series’? i’m getting weary of reading about squeaky clean lives and people who can always fall back to a career at the end of the day. This isnt risk baby, its called making choices. Having said that, Goodluck, youre gonna need it!

      • She formerly known as Knut September 21, 2013 at 6:59 PM

        You are right in some sense that this isnt a risk… in terms of career/ job security, she’s a UK citizen who went to a UK ‘ivy’ school, if she decides to go back today, she’ll be alright. But i guess that chosing to experience NEPA, crazy traffic, safety issues, etc is indeed taking a risk especially when like this lady, you’ve barely experienced it in the past.

    • mirabel said September 20, 2013 at 11:45 AM

      very inspiring.. am really considering moving back after my studies, but one has to be realistic about things before the move..weldon adenike…

    • ijescorner September 20, 2013 at 12:00 PM

      @veeda – that’s a funny one! Sorry you can’t blame us…blame the parents.

      But that series does have a nice ring to it ‘stayed back and made good’. I’d read it definitely :)

    • lola September 20, 2013 at 12:13 PM

      I do agree with Veeda to an extent. Adenike has made a choice, and not a risk. A risk is when you take a “make” or “mar” decision. There are no convenient exits to the decision. Adenike has a career and life waiting for her whenever she feels entrepreneurship or Nigeria is no longer “it” for her. I do wish her all the best though. However, she needs to keep ahead of things because it is only by building on her company’s USP that she can competitive and also sustain her dreams. I would also suggest she works on establishing intellectual barriers to entry so her passion does not because someone else’s vision.

      • slice September 20, 2013 at 1:48 PM

        It’s a risk o. When u get out of a lot of careers, it’s not that easy to sashay ur way right back I. The companies wld want to hire someone whose resume is warm

    • lola September 20, 2013 at 12:14 PM

      ” However, she needs to keep ahead of things because it is only by building on her company’s USP that she can *remain* competitive, and also sustain her dreams.

    • lola September 20, 2013 at 12:16 PM

      “I would also suggest she works on establishing intellectual barriers to entry so her passion does not *become* someone else’s vision”.

    • my love September 20, 2013 at 12:42 PM

      The best Move back to Nigeria story, that i’ve read. Well done Adenike. Just Checked out your website, and i must say it’s looks nice. I hope Abuja will have something like this soon.

    • fuzy September 20, 2013 at 2:00 PM

      Inspiring…My sist also moved back to naija and doing well too, bella i think she needs to share her story. tell me how? procedure pls

    • Dee September 20, 2013 at 2:11 PM

      Wow I am amazed at people who are saying this lady did not take a risk. Really??? so because she was born and raised in the UK, moving back to Nigeria is no longer a risk? let’s for one moment disregard, the culture shock and lack of friends and family around for one moment. Do you think that for those that have made the move and then return to their original home base it was in any way easy? I don’t think we realise how fraustrating and inconvenient it can be especially when you have to tell an HR personnel oh there is this gap here because I made a move and could not make it, do you know what that does to your ability to secure a job? or even explaining to your family and friends how and why you had to make that move but suddenly you have to come back like a dog with its tail between its legs, then have to re-adjust, applying to jobs, most likely living with family and friends before you are able to find your bearing again. That’s a whole lot of risk in my opinion. We as Nigerians need to start learning to give honor when it is due, not criticizing especially when criticisim is not any way constructive.Point being this lady made a decision, which was/is risk and yes it was/is a “mar or make” situation so it is a risk. A risk one I think of taking every day but not yet bold to go ahead with it. Good write up BN, I don’t know about citychops.com but I hope it does succeed and guess what some people have been trying to say be aware of the follow follow mentality in Nigeria, this is an original idea trust me it is only a matter of time before other people start venturing into it.

    • roundpeginasquarehole September 20, 2013 at 3:07 PM

      Checked out the website, similar or the same as hungryhouse and justeat.co.uk. One of the seemingly basic service taken for granted in jand. Well done though for bringing the concept to naija. The “alapa ike, alapa stainless” will have a field day, you have just made their lives easier. lol

    • roundpeginasquarehole September 20, 2013 at 3:09 PM

      Been thinking of AA/RAC rescue service concept in naija. Anyone out there thinking the same thing?

      • godblessnaija September 20, 2013 at 4:19 PM

        amazing idea…but why are you telling everyone? you don’t know what kind of copy copy is trying to steal peoples ideas

        • roundpeginasquarehole September 21, 2013 at 7:58 AM

          lol @ copy copy trying to steal people’s ideas. That’s where competiotion comes in. As long as the idea is brought to fruition in naija then we are all smiling. You don’t have to be the first to launch a business concept to be the most successful. If you don’t have a unique selling point and entry barriers and you dont improve and evolve your business then being the first means nada. I’m sure you know what digital cameras did to Kodak.

      • slice September 20, 2013 at 7:02 PM

        security is the big issue with that. someone will just call for pick and collect the car from your rescue driver

        • roundpeginasquarehole September 21, 2013 at 8:00 AM

          mehn security issue for naija tire me. That’s the first thing that came to my head with this concept. But hey never say never.

      • slice September 21, 2013 at 1:50 PM

        i’ve thought quite a bit about your plan. perhaps you can mitigate the security problem by using bold signs on your rescue cars. paint the whole car with a noticeable logo. it’s hard to steal those.

    • paulmirabilis September 20, 2013 at 5:15 PM

      For me, this is the best “Move Back To Nigeria” story I have read.Very inspiring!

    • asgrl September 20, 2013 at 8:48 PM

      [I] Do not be swayed by the tales you hear of this or that
      person that has moved back and is making millions of Naira, but be
      very realistic about your expectations. I would also deter people
      from being swayed by the glitz and glamour of Nigeria at Christmas
      time because living here full-time is a whole different ball game.
      [/I] The best point of the article. I don’t know how many times
      I’ve made this point to sooooo many people. Within the returnee
      community in Nigeria, Masters degree from a “great” school is like
      ice water so makes a lot of Nigerian professionals moving home
      think that people should lay down red carpet for them. Nigeria in
      particular lagos, if for those who have thick skin and the heart of
      a hustler. If you’re not ready to potentially chop shit for
      extended period of time, sit your ass back in your small
      apartment/large mansion in whatever obodo oyinbo country you are
      located in.

    • Shanday September 20, 2013 at 10:17 PM

      Best move back to Nigeria piece so far. This is or intelligent lady that writes with such sincerity and honesty. Really inspiring piece. I wish her all the best

    • me September 20, 2013 at 10:28 PM

      she hasnt revealed any trade secrets, peoplr relax. this is one of the best of the series. i salute her passion and bravery. all the best

      @ Veeda that stayed back series is a good idea o!

    • thinkingabtit September 21, 2013 at 9:43 AM

      Adenike, thank you so much for this!
      I too was born and raised in the UK, but for some reason I am pretty much obsessed with moving back or at least having a job or business venture in Nigeria. I am studying in Australia now, after a year of living here, but for many years now, I have the feeling that I should go back to Nigeria. I dont want to move back unless there is something tangible to go to. I dont have the connections or the prestigious career or academic background. I have a law degree from the UK and am studying occupational health and safety in Australia. For me, this is ample, but in Nigeria I knowthat its is rather who you know.

      I have been to Nigeria five times or so, lately mainly to ABJ , which I absolutely love (half the time…lol).
      On one occasion I went to apply for my Nigerian passport, which I now have.

      I’ve been looking for stories of returnees who were not born and raised in Nigeria…..now I know for sure, that others have done it and it is not unheard of………..I tell you, there is hardly a day that goes by that I dont think of how to go back at least in some capacity, even if not full time.

      I have this strange love of Nigeria and while I detest lots of what I see and hear of there, still feel I should make the move…..after planning of course…lol

      Once again, thank you Adenike.

    • Concerned9ja September 21, 2013 at 12:40 PM

      @Lagos is my home
      Maybe residing in ABJ might sway you lol…which is quite laid back and not as manic as Lag…same goes for Calabar, Akwa Ibom..including some places in the North believe or not..
      I guess we as African people are wired differently..and frankly want everything ready made..
      As someone mentioned Adenike’s concept though not new in US/UK is more of a new concept in 9ja…even British businesses have had to extend to places like China…India..Brazil..Russia almost cap in hand.. they know their business concepts have been exhausted all we doing is recycling the wheel..I’m looking at the future rather than the present at some point 9ja has to forge ahead ..
      I reckon 2015 would signal where 9ja is headed..
      I must admit your piece does highlight why moving back constitutes a risk..however some do have a get out clause depending on the colour of one’s passport..

    • Concerned9ja September 21, 2013 at 12:41 PM

      I’m not sure where people get the idea from that people who moved back said it’s paved with Gold..a bit of reality check here..I know family members and friends some stayed and made it and some ran back…I visit and you can see the reality on the ground..worth staying for an extended period though and getting to meet people through networking they all hang out in pretty much the same places

    • justsaying September 22, 2013 at 7:34 PM

      In life its all about taking ristk. If you not willing to
      take risk and will keep procrastinating – then so be it. Live in
      your comfort zone in the americas and europe, and continue to
      listen to hear say from those who relocated and did not succeed. I
      wish you well in you 70s as you are put in that old peoples home or
      greeting customers at Walmart. Good luck. My uncle is 80 came to
      bronx in the 50s (yes ohh 1950s), now in old ppls home. When i look
      at his sory ass life thats what made me decide to relocate home. If
      you live in a foreign land past age 40, honey, u most likely will
      be put in a home 30yrs from now. and that is he saddest. TO LIVE
      AND DIE IN A FOREIGN LAND. LEAVE BEFORE YOU ARE 40. I KNOW MANY
      FOLKS WHO LIVE A BETTER LIFE BACK HOME, GORGEOUS HOME,
      UNINTERRUPTED LIGHT , INTERNET AND WATER. YES, ITS YOUR MONEY THAT
      SHOWS. YOU CAN LIVE A BETTER LIFE DESPITE THE MESSED MENTALITY,
      WORK ETHIC AND BEHAVIOURS SURROUNDING YOU.

      • mercy September 23, 2013 at 10:39 AM

        STop Talking crap, some old people home are well taken care of. Is it the ones that abandon their mother in the village that is better . Your argument makes no sense

      • Hily October 11, 2013 at 5:01 PM

        What is this one saying?the fact that your family members are never do well who end up in old peoples home abroad doesn’t mean everyone is like that. You have made your decision about where to live, that’s your problem. Stop stressing about other peoples decisions. By the way how many people in Nigeria can afford a comfortable old age.

    • princess dee September 23, 2013 at 2:53 AM

      Kudos to Adenike.I wish u all the best.
      Relocating to a new country from ur ‘comfort zone’ could be challenging either way.Pple may feel its easier to settle down when moving from Nig to advanced countries but its not especially when u re married with children.It takes a lot of praying,planning , patience and determination i must say. Having said this,home to us should be any country we feel safe n secure n also where we earn good money.

    • summer September 23, 2013 at 3:15 PM

      check out this related blog about relocating to Nigeria after many years

      ijescorner.tumblr.com/

    • ijescorner September 23, 2013 at 4:17 PM
    • summer September 23, 2013 at 4:41 PM

      I understand what it means to go from an average Londoner to a below average Lagosion! LOL

    • Purpleicious Babe November 2, 2013 at 8:50 PM

      Inspiring… well done to her and co-worker. I think she
      took a risk and she wanted it. Keep on keeping on. x