Rexona Officially launches in Nigeria with Olamide, Bovi & More Celeb Guests

Fellow Nigerians, we have a new deodorant!

Unilever Nigeria officially launched Rexona, a deodorant brand, into the Nigerian market last weekend at the Eko Hotel & Suites, Victoria Island, Lagos, following its sponsorship of the 2014 World Cup in Brazil.

The event which was tagged “Do More Naija” had Bovi as the MC, with MC Bonus also thrilling the guests with rib cracking jokes. It was an evening of fun and excitement, as guests enjoyed performances by May D, Olamide and dance crew Imagnito.

Celebrities present at the event include Chidi Mokeme, Joseph Benjamin, Freeze of Cool FM and Tosyn Bucknor of Top Radio.

At the launch event, the first winner of the Do:More games in Nigeria was awarded the sum of N500,000. The second place winner was rewarded with a Mac Book Pro and the third place, a Samsung Galaxy note 3.

With the launch of Rexona, Sure deodorant is also changing its name in Nigeria to Rexona. The brand stated that the reason for launching Rexona and not Sure, is that Sure is only sold in the UK and Unilever wanted to launch the best the world has to offer.

According to James Inglesby (Category Manager, Skin Care & Deodorants for Unilever Nigeria Plc) – “The 50ml roll-on is priced at N250 and the 25ml roll-on at a great price of just N150 making antiperspirant deodorant affordable to more of the population”.

Check out photos from the event below.

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