Would You Pay £21,000 (6 Million Naira) to Have a Completely Unique Name for Your Child?

When Kanye West and Kim Kardashian named their daughter ‘North West’, the world did not know that they were starting yet another trend.

Beyoncé and Jay Z were not too far off with their daughter ‘Blue Ivy’ either.

According to a Swedish company called Erfolgswelle, with only £21,000 you can create an absolutely unique name for your child.

How do they do it?

Well it takes 100 hours and a team of 31 people.

Glamour Magazine UK explains that 13 copywriters come up with an initial list of around 15 names, before this is checked by four historians to confirm that the name has no negative connotations and hasn’t been held by anyone before – EVER. Then twelve translators set to work on ensuring that the name doesn’t translate into anything in another language before two trademark lawyers scour the entire world’s list of names held by registered companies and products names to ensure that the specially-created moniker is actually unique and not already in use.

…all to make sure that your little prince or princess has a name that no-one else in the world has.

The process doesn’t end with the historians and language translators and copywriters and trademark attorneys.

According to Daily Mail, the final process involves a market research on your new baby name. The Swedish company will submit the name to a test group of 780 people to see what they make of it.

Seems like a lot, but for £21,000 they make it worth the hassle.

So – would you spend £21,000 (6 Million Naira) on a unique name for your child?

Source: Daily Mail
Photo Credit: Hongqi Zhang (aka Michael Zhang) |