It’s Simpler than You Think! Durex Shows How Your Smartphone Can Make Your Love Life Amazing

Our smartphones are amazing, aren’t they? They make life easier, keep us moving and help get the job done. But what if we told you that there is something your smartphone can do that you haven’t discovered yet.

Durex has revealed a hugely anticipated smartphone technology that could change our sex lives forever!

We’re sure you’re itching in your seats to find out what it is, so press play and find out!

Done watching? Now you know! – It’s the OFF button.

The world’s leading sexual wellbeing brand sparked mass speculation at the beginning of March, by teasing an imminent technological breakthrough in partnership with Siren Mobile to improve people’s sex lives around the world.

Hundreds of thousands of people visited the ‘Durexlabs’ website to find out more, with excitement amplified by global media and social networks.

But in a moving and enlightening video released this week, couples who volunteered to test the technology, eager to give their love lives an uplift, were surprised to learn the answer lay in a simple switch that had been right in front of them all along – the OFF button.

Here are some of the quotes from the interviewees, commenting on how technology diminishes their sex lives;

“I share my bed with Facebook.”

“It’s like you’re in your own world when you connect with technology or something like this. You forget about anything else.“

“We can be in the same bed as each other and not talk for over and hour and a half.“

“When the first iPhone was purchased by him I used to call it the third person in our marriage and I hated her with a passion, she used to sit between us, and I really disliked her… it has become a third arm for a lot of people”

The video, which has now received over 11 million views, follows some of these beta testers on their emotional journey, highlighting the serious issue that we are becoming enslaved to technology. Durex hs also released a study by Durham University that it commissioned, which reveals that pervasive use of technology in relationships is seriously impacting how often we have sex, even cutting intercourse short and causing tensions in relationships.

Researchers from Durham’s Centre for Sex, Gender and Sexualities revealed that a whopping 40% of those interviewed have delayed sex because of technology, largely smart phones and tablets, with others reported hurrying sexual activity in order to respond to messages. Moreover, a third of the couples interviewed admitted to interrupting sex to answer their phone. One participant said:

“Sometimes I’ll be on Facebook and he’ll be on a sporting app while we are both in bed; we realise that we are literally sitting in bed together, but living in different worlds.”

Ukonwa Ojo, Head of Global Brand Equity at Durex:

“With technology playing such a pivotal role in our personal lives and relationships, we set out to explore how it could be utilised in a positive way to enhance our sex lives, but in doing so we discovered the most effective answer was the simplest. After consulting countless experts, academic research and endless qualitative interviews, the solution turned out to be a simple one – we should disconnect to reconnect.

“We are encouraged by the response to the campaign and film, particularly as we approach Earth Hour. We hope it will go some way to reconnect couples that have let technology compromise their connection with each other.”

Susie Lee, the app entrepreneur and CEO of Siren Mobile, has been a central part of the project’s implementation. Lee said:

“Of course, tech can never really replace human interaction. True chemistry comes from intimacy. “So whilst we need our tech – it has enhanced our lives, enabling us to reconnect with old friends, reach wider social groups and meet new people – we need to recognize the times and places when social networking doesn’t enrich our experience. We really need to learn to focus on each other in the bedroom, rather than on our smartphones or tablets.”

The research, conducted by Durex in association with Durham University, can be found here: http://dro.dur.ac.uk/14770/

Key Stats From The Qualitative Interviews

• 40% (12 of 30) have delayed sex because of technology (most phones, but a couple tablets/laptops)
• A third (10 of 30) participants have answered their phone during sex

About Durex
Durex® is the #1 sexual wellbeing brand worldwide. The brand not only produces condoms which exceeds global testing standards, but also offers pleasure gels, lubricants and personal massagers. With over 80 years of experience in the bedroom, Durex is dedicated to inspiring lovers to love sex safely. That is why Durex will never stop innovating with new products that enhance the sexual experience, helping couples get closer and go further together.

For more information, go to www.Durex.com

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