Time Magazine: “The Hermès Birkin Bag is a Better Investment Than Gold” – Find Out Why…

Jennifer Obayawana BirkinOk, before we go on, we have to be a bit cheeky and say this only applies to original Birkin bags.

Based on an article from Baghunter, Time Magazine is basically confirming that purchasing an Hermès Birkin Bag is a solid investment.

The Birkin bag outpaced both the S&P 500 and the price of gold in the last 35 years— a time period chosen to reflect the date when Birkin bags were first produced in 1981. They say that the annual return on a Birkin was 14.2%, compared to the S&P average of 8.7% a year and gold’s -1.5%.

The bags, which can costs anywhere between $60,000 to $200,000, are made in limited numbers and are not advertised.

Why are the prices so high?
Quartz attributes its astronomical prices to scarcity: waiting lists for new bags are six years.

Baghunter explains the appeal of the Birkin
“As a status symbol for the elite and ultra-rich, the main factor affecting the secondary market for Birkins is desire. All signs point to that desire remaining as strong throughout 2016 as it has been since the bag was released in 1985, with media outlets fawning over celebrities such as Kim Kardashian and Victoria Beckham who regularly sport their Birkin bags in paparazzi pictures.”

In Nigeria, we see socialites and celebrities rocking the Birkin regularly. However, according to our luxury loving BellaNaijarians, most that we see are fake.

So thinking about a solid investment, consider an original Birkin.

Photo Credit: Instagram – @feeljeni

48 Comments on Time Magazine: “The Hermès Birkin Bag is a Better Investment Than Gold” – Find Out Why…
  • Robin Hood January 20, 2016 at 7:41 am

    I know only a vain, fish brained woman would attach such value to an organic material capable of deteriorating over time. I am not disappointed in the source of the statement. next thing, lipstick would be recommended for currency.

    • kadara January 20, 2016 at 8:45 am

      If i can afford it why not after all no one can take money to Haven and i’am talking about those that can actually afford it the authentic. That Calvin Klein bag you are talking about to another person is too expensive for a bag. That is life what is affordable for one may seem like a waste to another plus we all have what we prefer to spend our money on. So abeg no need for all that will it take you to Haven and vanity upon vanity gist, no bag will take you to Haven even if its 1kobo . Everything is vanity so one may as well enjoy life as long as its not stolen money.

      • kadara January 20, 2016 at 8:49 am

        Heaven. Bella naija please include a way for us to edit , auto correct has a way of messing up.

  • Chic January 20, 2016 at 7:43 am

    Our celebrities that buy original bags, shoes & watches are very few e.g Genevieve & Linda Ikeji. Most of the others are fake! Near-original is still fake no matter the cost. It’s better to wear a basic designer outfit that is original than an expensive fake designer.

    • Nma January 20, 2016 at 12:58 pm

      Lol. Linda does buy original, however Genevieve buys from China, yes, ask around. Original? Nah.

      • Owl January 20, 2016 at 8:43 pm

        I asked. She buys original.

  • Gerry January 20, 2016 at 7:46 am

    Odiegwu! Wait, let me check my life savings and pension

    • ATL’s finest January 20, 2016 at 9:38 am

      Keep checking ?????#fainted#

    • green eyes January 20, 2016 at 6:49 pm

      just checked after 14 years of work and x number years of pension fund (cant remember when we started pension fund) I only have 3.4million with the custodian.
      Meanwhile thanks for letting us know those celebrities are always rocking the original of the fake ones. 🙂 🙂 🙂
      Now I am striking the bag off my wish list
      why allow hung to wire my belle for original fake

  • Missdodo January 20, 2016 at 7:54 am

    Oh puh-lease! I wouldn’t equate a ‘status’ symbol to an investment. It is what it is, a status symbol! The aim of waiting 6 years to buy a Birkin is not to reap 14.2% profit at the end of the year, it’s to show that all your ‘real’ investments have paid off and you are at the point where luxury is your norm.

    • Lois January 20, 2016 at 8:28 am

      Asides, when my friend back in 2008 decided to take-up her gold jewelries to start a business, she made over a million naira selling what she bought for a third of the price in a 4 years range. She bought a container and subscribed as Dangote and FlourMills flour/spaghetti distributor for many years till she moved to the fabric business. It’s just like equating the status symbol of buying a ranger rover against someone buying land at Abule-egba. Value depreciates for the former and appreciates for the latter. For me o, I am happy with my buying original 300and something Calvin Klein bag or even Coach over and above saving my pension for one nonsense Hermes bag. In fact sef, I will rather buy a gold chain than buy a regular designer bag. It’s common sense. Status symbol is not the same as investment

      • Bola January 20, 2016 at 9:10 am

        It is an investment, go to the sites that sell used designer bags and see how much one can still make from them just like reselling your gold. Only the price of gold has come down over the years and it fluctuates but because Original Birkins (side eye to Nigerian so called celebs with their plenty fakes) are so few the price is stable.

      • ATL’s finest January 20, 2016 at 9:37 am

        Someone sure sound like me right now AmEN!!!! Preach up..

  • ATL’s finest January 20, 2016 at 7:55 am

    Hmmmm hmmmmmm I’ll be back to read comments. This should be interesting. Lol @ the second to last paragraph?? all JOIN abeg

    • Honeycrown January 20, 2016 at 5:45 pm

      Yes @ ATL’s finest. That statement, “In Nigeria, we see socialites and celebrities rocking the Birkin regularly. However, according to our luxury loving BellaNaijarians, most that we see are fake” killed me ?????

  • RIFF RAFF January 20, 2016 at 8:06 am

    Na wah!! Na ordinary bag be that???
    I trust my naija men, they will spend all their investments to buy that for one imported babe they want to impress.

    • @ Riff Raff January 20, 2016 at 8:35 am

      You mean socialite, don’t you?

  • Aanuolutomiwa January 20, 2016 at 8:20 am

    vanity upon vanity, what will happen when it start peeling or when those rats start designing it, what will i do if they snatch the bag from me or my 2 year old child mistakenly write on it,it is well oooooooooooooooooo

    • Ngozi January 20, 2016 at 9:01 am

      i have an Aunty who has been buying designer bags since the 70s and they are in mint condition. when you invest good money in something you take good car of it, same goes for a car or anything important. Every material thing is vanity at the end of the day, Gold sef na vanity. We wont take it anywhere when we die so why not enjoy the fruits of your hard labour while on earth. That’s my philosophy . If you buy expensive things like that you will even pass it on to your kids, i know i’am still waiting for my Aunty to pass some things over lol long throat

      • Soso January 20, 2016 at 4:23 pm

        Can’t these bags be used as a collateral? I’m a certified bag whore but I will be the first person to tell you to never see a bag as an investment.

        I won’t be surprised if this article was sponsored by lvmh and Hermes.

      • Soso January 20, 2016 at 4:23 pm


    • Bobosteke & Lara Bian January 20, 2016 at 12:55 pm

      If you can afford the bag, I guarantee you can afford indocine to kill the rats before they get to your bag. As for kids doing a number on the bag, I believe Kim’s Nori already beat other kids to that and she still flaunted it in public.

      Jokes apart, if can purchase anything in that league, rats are not the kind of problems you have. You cant use a 5k mind to accommodate $200,000k problems. It does not just add up.

      • Idomagirl January 20, 2016 at 3:05 pm

        Rats aside, fire nko? Are these bags fireproof?

      • adelegirl January 21, 2016 at 9:02 am

        “You cant use a 5k mind to accommodate $200,000k problems”. Thank you for this statement BLB.

  • Uberhaute looks January 20, 2016 at 8:20 am

    Someone should just dash me $1000 of the dough to set up my biz!…what am I doing with that kinda overtly expensive luxurious gadget when my hand crafted bag can carry all my things? …
    If this bag will not carry all my sins away or take me to heaven, then, I’ll pass


    • ATL’s finest January 20, 2016 at 9:35 am


    • whocares January 20, 2016 at 1:32 pm

      lmaoooooooooooo. carry your sin.. ah that was fantastic. I don’t even care who buys the bag or not or what people decide to do with their money #yolo. lol. I would rather invest in Hermes itself. People pay so much money for these bags and they are not fine so imagine how much you would make in returns considering the brand itself? (I googled public offers but I could not understand a thing. lol.) The bags are just basic. Is it just me? I am not crazy about handbags to be honest and if I have to spend it has to be a novelty bag.. but these birkin bags are just not fine..A colleague wanted to buy one the other day it was online and in five minutes it sold out. sho! I don’t know if it was a birkin bag but some type of bucket bag? someone help me out here. All morning she had to wait for the website to open and in five minutes everything sold out. I was shocked.. Na so i con google.. they were all the same basic bucket bags but in different colors. The money making machine in my head is seriously considering this buying shares in the company business now. let me go and pick someone’s brain to see how feasible this is.

  • Blondie January 20, 2016 at 8:40 am

    Does the bag carry Jesus?

    • Idomagirl January 20, 2016 at 3:06 pm

      Maybe it converts naira to pounds.

  • Jessiejay January 20, 2016 at 9:06 am

    So what will happen if rat eats one part of the bag…hehehehe

  • bronx January 20, 2016 at 9:10 am

    lol….when people cant afford it,they resort to saying vanity upon vanity

  • Bella January 20, 2016 at 10:08 am

    Can we think for a second of the legacy we are wanting to create when all this is said and done. What wealth are we leaving behind for our children and their children? I would personally rather leave a residential estate or a solid business versus any birkin bag any day. Unless of course i am Victoria Beckham, or one of these very successful A -list celebs, which I AM CLEARLY NOT!

  • Destiny Losa January 20, 2016 at 12:02 pm

    Dear BellaNaija writer,

    When you say “can run anywhere between $60K and $200K”, you make it seem as if all the purses produced fall within this range. And while I agree that Hermes purses can run that high-depending on the material used, size and the hardware-I am also very certain that they produce and retail purses that are way below the $60K mark. Your price range is misleading.

  • jide January 20, 2016 at 2:05 pm

    I stopped reading at the misleading price range. $10K willl Stilll get you a Birkin. Oshi o daa. Mscheeeeeew

  • Idomagirl January 20, 2016 at 3:09 pm

    The people these bags are made for are mega-rich already, with investments all over the place, people like Victoria Beckham for instance.

    How does it make sense for you to save & save just to buy one of them? After that, what?
    I’d buy gold, stocks or real estate abeg.

    • Soso January 20, 2016 at 4:36 pm

      These bags weren’t even originally made for the likes of Victoria Beckham as i dont really consider them has having real money. Celeb money and career is fickle.
      They were made for the oldest of monies like the Kennedys, Rothschild, the Royals etc, but seeing celebs carrying them these days has really watered down the brand.

      • Idomagirl January 21, 2016 at 3:32 am

        So true, all them Rothschilds and Rockefellers that control the banking systems of the world.
        There is money and there is money. #levels

    • adelegirl January 21, 2016 at 9:12 am

      Seriously, it is mindboggling. If you have to save to buy this bag, a fashion item, no matter how valuable, then you clearly should not be buying it! Save for your retirement or to buy a house, put money away in a pension fund, invest in stocks or even save to go on holiday and give yourself “international exposure” (which is prized far above rubies according to Naija twitter) instead!

  • mary January 20, 2016 at 5:14 pm

    wow,,, if the Birkin bags are this expensive and they are produced in limited quantities, and then a waiting time of about 6 years for one to have their purchase delivered, it means it is really for the mega Rich, but how come some of our celebs like mercy Aigbe has about 5 of it, and other celebs too have 2 or 3 of the Birkins, and all of them are forming mega rich because they are actresses and producers. good luck to all of them, let me stick to my ” Guess’ and Calvin Klein bags which i save a lot to be able to purchase.

    • Idomagirl January 21, 2016 at 3:31 am

      LOL. You really think your Nollywood sweethearts are rocking originals?

  • Honeycrown January 20, 2016 at 5:43 pm

    I personally do not fancy Hermes and I never reach that spending level for handbags but when I do, why not! I believe you can get one for about $10k like someone mentioned. The price point for $60k – $200k is the limited edition/exotic materials. Plus, the resell value of luxury bags like @Bola said is good. There’s a big market out there for people who buy only “gentle used” luxury handbags. Some do it for the price break, vintage appeal etc. I used to rock so many different “designer” handbags till I leveled up to only 3 solid name brands. When I parted with my old collections, my mom, sister & few relatives benefited from it because they were in mint condition. I could have resold & made some kaching! Now, I don’t have too many handbags but the few I have are good and have great resale value. It’s whatever rocks your boat man without breaking the bank!

  • green eyes January 20, 2016 at 6:50 pm

    and if it is a lasser rat
    that is double wahala

  • JEGAism January 20, 2016 at 7:37 pm

    Ahhh anty Genny buys from China oo confirm!!! Na original mbaise girl be that. Linda Ikeji yes she does origo!!!

    • ATL’s finest January 21, 2016 at 7:44 am

      U mean Aliexpress.com ???

    • MAN January 21, 2016 at 9:25 am

      Genevieve actually buys original designs. This is a confirmed info. She’s the only Nollywood actress who wears original. As a matter of fact, if it’s not original, she doesn’t wear. Ask those in the know. If a woman could afford a G-WAGON in 2012 and own a 200m park view estate house, wears original gold and diamond jewelries, then u know she digs original bags and shoes.

      • huh January 21, 2016 at 3:09 pm

        See Nigerians, no one questions which movie or endorsement has paid “that much”. Smh
        Politicians money in few hands and yet peeps are famzing online

  • PD Young Billionaire January 21, 2016 at 4:11 am

    My Prada,MK and RL all the way…..

  • hmmm January 21, 2016 at 4:13 pm

    @Huh, whether it’s politician money or endorsement money or professional fees, it’s her money. It saddens me that Nigerians think every female entertainer sleeps around to get rich. Genevieve started charging 1m in 2002 when houses in VGC cost same amount. She increased it to 1.5m after the lux deal in 2005 and increased to 2m in 2008. As at 2012, Genevieve charges 5m per movie, gets paid millions for appearance at events and she also charges for magazine covers. Doesn’t your boyfriend or husband give u money and gifts? So if Genevieve decides to have a politician as a boyfriend and he decides to spoil her with money, it’s her life. Live yours.

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