Photos from the Official Launch of the Etam Lingerie Store in Lagos

On Friday 20 May 2011, Etam, an international lingerie brand which allows women to express in total liberty their femininity with spontaneity and freshness, opened their first ever store in Nigeria.

Founded in 1916, Etam is a major player in the world of women’s lingerie. The brand has always accompanied women from generation to generation, thanks to its historical know-how of French corset. Today, with 550 retail outlets in more than 30 countries, the brand continues to pursue its growth worldwide.

Thanks to its pretty and bubbly style, the brand carries the French charm that every woman is crazy about! Once mischievous, then chic or fun; the Etam Lingerie woman plays with fashion and its codes, with lightness and simplicity.

Etam caters for the needs of diverse women. The Charming woman is the leader of the new relaxed sexy; a glamour and sophisticated femininity. The Natural woman is fresh looking with a pretty, chic and refined style. The Funky lady likes to wear noticeable pieces; she injects colours, graphics, prints, iconic figures into her wardrobe and underwear.

Etam offers a complete range of feminine and fashion daywear and nightwear products, homewear and swimwear products. Fall for the Etam collection! Rendez-vous in your Etam Lingerie store, at the Palms Shopping Mall in Lagos, Nigeria.

Etam Nigeria Facebook: http://www.facebook.com/pages/ETAM-Nigeria/139962636076552
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Photo Credit: Etam
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