BN Bytes: Eku Edewor stars in M-Net’s Forever Magic 25th Anniversary Campaign

M-Net South Africa recently unveiled an ad campaign to celebrate its 25th year anniversary. The campaign created by Ogilvy Johannesburg, “was inspired by the great Annie Leibovitz and have created a Vanity Fair style portrait of 25 of the biggest stars from M-Net, who were chosen to reflect the past as well as the future of M-Net.”

Nigeria’s Eku Edewor was one of the 25 M-Net stars chosen to participate in the campaign. All the M-Net stars wore pieces by South African designers. For Eku, the stylist chose a floor-length dress by Tiaan Nagel. Other stars of  the campaign which was shot at Johannesburg’s classic Old Park Station include Dineo Moeketsi, ProVerb, Elana Afrika and Lungile Radu.

M-Net: A Heritage of Magic
There’s a golden thread that links M-Net’s 25 years of heritage, its 30 channels, its iconic advertising campaigns and its viewers. It’s a simple link that has defined everything the M-Net brand stands for, from its first broadcast in 1986 to the present day. It’s magic.

Indeed, magic has always been core to the M-Net business. Becoming synonymous with the brand, it’s a believable, uplifting form of magic that speaks of silver linings to viewers and employees alike.

Eku Edewor

Lungile Radu

ProVerb

Dineo Moeketsi

Elana Afrika

Click HERE to find out more about the campaign