Are you Ready for Maltina Dance All Season 7? Photos + Video from the Flash Mob in Lagos

There’s nothing like giving it your all in dance like the Maltina flash mob at the Silverbird Galleria, Victoria Island, Lagos. Unsuspecting shop owners and cinema people witnessed the sudden emergence of a group of dancers who performed to their entertainment. The dancers gave an exhilarating performance, depicting styles from the 1960’s till date.

This dance performance was to herald the beginning of the popular family reality TV show – Maltina Dance All Season 7 tagged “The Evolution” where contestants can win amazing prizes like Black berry phones, flat screen TV sets and much more.

Speaking after the flash mob presentation Edem Vindah, Corporate Media and Brand PR manager who was representing Ageni Yusuf, Corporate Affairs Adviser, Nigerian Breweries plc said “the dance performance we have just seen is a tip of the iceberg from this season of Maltina Dance All. As we all know, it is the foremost experiential and sponsorship platform of the Maltina brand renowned for promoting togetherness with friends and loved ones. The TV show, which made its debut in 2007, has remained Nigeria’s first and only family dance TV show featuring families from various regions across the country”.

He added that the show is “about the emotions, excitement, fun and the unbreakable bond that ten families will showcase when they challenge themselves by learning and performing various dance styles from the 70’s, 80’s, 90’s and to the present day in the famous Maltina Dance All academy. This is going to be evolution of dance from time past to the present. The winning family will go home with the grand prize of a whooping sum of N6 million and of course, a brand new car. The first and second runners up will also get N1 million and N500, 000 respectively. The show will bring to the fore, the Nigerian people’s essence and values of sharing, happiness unity, cooperation, vitality and creativity”.

View photos from the flash mob.

Also speaking, Ngozi Nkwoji, Senior Brand Manager Maltina stated that building any brand is a very long journey, “We are glad with where we are with Maltina today. We are very excited about the 7th season of MDA, 7 years is a long time for a show to still be relevant and we’re very glad Maltina through MDA continues to bring the brand experience of sharing happiness and fun to the consumer. The MDA Evolution is something not to be missed. We put a lot of work into it. Every year there is something bigger and better. What we are doing with Maltina Dance All is to “share happiness” and to also create more emotional connection with consumers because families and dance are two winning components in the Nigerian environment. Nigerians love to dance. Maltina is continuously nourishing millions of Nigerians. It’s still the most fortified malt drink in the market. It’s also the biggest malt brand in the market. For this year 2013, we already have MDA 7 the Evolution; we also shared happiness this year at the Lagos Carnival. We have a couple of surprises for our consumers as the year goes by”.

He added that the show is “about the emotions, excitement, fun and the unbreakable bond that ten families will showcase when they challenge themselves by learning and performing various dance styles from the 70’s, 80’s, 90’s and to the present day in the famous Maltina Dance All academy. This is going to be evolution of dance from time past to the present. The winning family will go home with the grand prize of a whooping sum of N6 million and of course, a brand new car. The first and second runners up will also get N1 million and N500, 000 respectively. The show will bring to the fore, the Nigerian people’s essence and values of sharing, happiness unity, cooperation, vitality and creativity”.

Also speaking, Ngozi Nkwoji, Senior Brand Manager Maltina stated that building any brand is a very long journey, “We are glad with where we are with Maltina today. We are very excited about the 7th season of MDA, 7 years is a long time for a show to still be relevant and we’re very glad Maltina through MDA continues to bring the brand experience of sharing happiness and fun to the consumer. The MDA Evolution is something not to be missed. We put a lot of work into it. Every year there is something bigger and better. What we are doing with Maltina Dance All is to “share happiness” and to also create more emotional connection with consumers because families and dance are two winning components in the Nigerian environment. Nigerians love to dance. Maltina is continuously nourishing millions of Nigerians. It’s still the most fortified malt drink in the market. It’s also the biggest malt brand in the market. For this year 2013, we already have MDA 7 the Evolution; we also shared happiness this year at the Lagos Carnival. We have a couple of surprises for our consumers as the year goes by”.

Watch the Flash Mob

The show proper will be preceded by regional auditions which will kick off in the following places

Port Harcourt – The Atrium Event Center – Friday 19th – Saturday 20th July 2013
Lagos – National Theatre – Thursday 25th, Friday 26th and Saturday 27th July 2013
Abuja – Nicon Luxury Hotel –  Friday 2nd – Saturday 3rd August 2013

Nigerians who intend to participate can go online and register at www.maltinadanceall.tv or they can register at the venues of the auditions. They can also visit facebook.com/officialmaltinapage for more information and to stay connected with online competitions and much more.
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