BN Exclusive: Global Sportswear Giant Nike Endorses Music Producer Sarz

It’s been quite a year for a endorsement deals in the Nigerian music industry. This time around, it’s not an artiste being signed on to an exclusive endorsement deal, it’s the prolific hitmaker – Sarz.

Global sportswear giant, Nike is launching a new campaign in Lagos, Nigeria and the “Beat Of Life” producer has been officially endorsed to be at the fore-front of their new series of campaigns. Here’s an excerpt from the official press release as to what the deal entails:

“As part of the deal, Sarz would enjoy exclusive privileges with Nike – making him the first Nigerian to join other A-list stars and celebrities around the world. He would also feature prominently on several events and activations starting with ‘We Run Lagos’ – a campaign created by Nike to encourage running as a part of social living [in Nigeria].”

The campaign will also involve a competition sometime in November 2013 where participants stand the chance to win some goodies from Nike, {click here for more details}.

Here are some photos from the recent announcement.

Photo Credit: Naija Review | Sarz PR