A Bold New Elephant! First Bank Celebrates 120 Years of Serving You

 

First Bank started 2014 on a high note as they clocked 120 years of serving you better since 1894. To celebrate its new age, the bank unveiled a new logo.

If you’re worried that this new look will mean hindered services, worry no more. The largest financial services group in Nigeria assured customers that the logo change would not in any way affect the services they already enjoy from First Bank. “In fact, the brand refresh is designed to renew our existing promise to place our customers, stakeholders and partners at the heart of our business,” says Mallam Bello Maccido, Group CEO, FBN Holdings.

New Logo Description
The iconic Elephant symbol remains the same with new changes including; a higher head demonstrating stature and pride, a larger tusk indicating age and heritage.

The ear is less pointy and friendlier. The trunk is longer and lifted. The end of the trunk is no longer curled inward but it’s pointing outwards showing pride and charisma. The eye is looking up into the future and to the new horizons for the banking group.

The FBN Holdings Group CEO, Mallam Bello Maccido also added that they “hope everyone shares our excitement and enthusiasm as we press forward with a renewed zeal and commitment to our next level of growth”.

Watch their FBN Holdings Narrative below.

First Bank Of Nigeria is the principal subsidiary of FBN Holdings and has operations in eleven countries (Nigeria, England, France, South Africa, China, UAE, Democratic Republic of Congo, Gambia, Ghana, Guinea and Sierra Leone).

Congratulations to First Bank and here’s to 120 more years.
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