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A Fashion First for Nigeria? House of Marie presents its Rainy 2015 Collection – “Ethan’s Frame”

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House of Marie Ethan's Frame Collection - Bellanaija - April2015001 (11)

Nigerian womenswear brand, House of Marie is going against the grain of the fashion industry with this collection!

Tagged their Rainy 2015 collection, the brand presents a selection of prints, asymmetrical hemlines, architectural influences and more in its “Ethan’s Frame” collection lookbook.

The brand decided to deviate from the regular Autumn/Winter and Spring/Summer season instead to honour the climatic realities of the country.

The mood board is reflective of key concepts that inspired the collection like asymmetric architecture, a frame within a frame and the basic idea of inception; and created the pieces based on creative and artistic inception anchored by a use of strong asymmetry.

As a brand that loves colour, HOM brings the colour of rain through in muted tones and palettes this season. True to its inspiration, the collection features a variety of fabrics and textures bordered by contrasting textures and fabrics.

See the collection below;

House of Marie Ethan's Frame Collection - Bellanaija - April2015001 (14) House of Marie Ethan's Frame Collection - Bellanaija - April2015001 (15) House of Marie Ethan's Frame Collection - Bellanaija - April2015001 (12) House of Marie Ethan's Frame Collection - Bellanaija - April2015001 (13)House of Marie Ethan's Frame Collection - Bellanaija - April2015001 (21) House of Marie Ethan's Frame Collection - Bellanaija - April2015001 (17) House of Marie Ethan's Frame Collection - Bellanaija - April2015001 (19) House of Marie Ethan's Frame Collection - Bellanaija - April2015001 (6) House of Marie Ethan's Frame Collection - Bellanaija - April2015001 (7) House of Marie Ethan's Frame Collection - Bellanaija - April2015001 (2)House of Marie Ethan's Frame Collection - Bellanaija - April2015001 (3) House of Marie Ethan's Frame Collection - Bellanaija - April2015001 (8) House of Marie Ethan's Frame Collection - Bellanaija - April2015001 (9) House of Marie Ethan's Frame Collection - Bellanaija - April2015001 (22) House of Marie Ethan's Frame Collection - Bellanaija - April2015001 (23) House of Marie Ethan's Frame Collection - Bellanaija - April2015001 (4) House of Marie Ethan's Frame Collection - Bellanaija - April2015001 (10) House of Marie Ethan's Frame Collection - Bellanaija - April2015001 (20) House of Marie Ethan's Frame Collection - Bellanaija - April2015001 (16)House of Marie Ethan's Frame Collection - Bellanaija - April2015001 (18) House of Marie Ethan's Frame Collection - Bellanaija - April2015001 (1) House of Marie Ethan's Frame Collection - Bellanaija - April2015001 (5)

Photo Credit
Photographer : Uche James Iroha (Instagram: @UcheJamesIroha)
Stylist : Ifeoma Odogwu (Instagram: @HyperFashun)
Makeup Artist : Kechika Obianeli (Instagram: @KalidoraArtistry)
Models: Bertha Amuga (Instagram: @IAmBerthaAmuga) & Oby Anadu (Instagram: @ObyAnadu)

To find out more about the brand, visit www.houseofmarienigeria.com | Follow them on Instagram: @HouseofMarie_NG

Jennifer is the Beauty Editor & Style Representative of BellaNaija.com. Get in touch - Send an email to: beauty(at)bellanaija.com or style(at)bellanaija.com | Follow us on Instagram: @bellanaijabeauty OR @bellanaijastyle | Follow us on Twitter: @bellanaijastyle

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