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Inspired by Olumo Rock! View Lanre Da Silva-Ajayi’s Official “Rock Delight” Collection & Campaign

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We’ve been waiting for this and now it’s finally here. It’s the AD campaign for eponymous fashion label Lanre Da Silva-Ajayi.

The images come to you alongside a lookbook for its Spring/Summer 2015 collection titled “Rock Delight“. Featuring pieces in red, green, pink, orange, purple and yellow created with silk, lace, traditional wax and velvet, the collection’s pieces have sharp silhouettes, strict forms and minimal cuts that all lead to a tale of Nigerian scenery. The collection was first showcased at Vogue Talents 2014 in Italy and later hit the runway at last year’s GTBank Lagos Fashion & Design Week.

According to the designer the collection is inspired by Olumo Rock located in Abeokuta (the largest city and capital of Ogun state, Nigeria). We love how this was represented with the different intricate variations of rock detailing that ranged from soft to bold on feminine and elegant pieces.

See campaign and collection images below;

Lanre Da Silva-Ajayi Rock Delight Campaign Images - BellaNaija - June20150017Lanre Da Silva-Ajayi Rock Delight Campaign Images - BellaNaija - June20150018 Lanre Da Silva-Ajayi Rock Delight Campaign Images - BellaNaija - June2015008 Lanre Da Silva-Ajayi Rock Delight Campaign Images - BellaNaija - June20150010 Lanre Da Silva-Ajayi Rock Delight Campaign Images - BellaNaija - June20150011 Lanre Da Silva-Ajayi Rock Delight Campaign Images - BellaNaija - June20150012 Lanre Da Silva-Ajayi Rock Delight Campaign Images - BellaNaija - June20150015 Lanre Da Silva-Ajayi Rock Delight Campaign Images - BellaNaija - June20150013 Lanre Da Silva-Ajayi Rock Delight Campaign Images - BellaNaija - June20150016 Lanre Da Silva-Ajayi Rock Delight Campaign Images - BellaNaija - June2015005 Lanre Da Silva-Ajayi Rock Delight Campaign Images - BellaNaija - June2015006 Lanre Da Silva-Ajayi Rock Delight Campaign Images - BellaNaija - June2015003 Lanre Da Silva-Ajayi Rock Delight Campaign Images - BellaNaija - June2015004 Lanre Da Silva-Ajayi Rock Delight Campaign Images - BellaNaija - June2015002 Lanre Da Silva-Ajayi Rock Delight Campaign Images - BellaNaija - June2015 Lanre Da Silva-Ajayi Rock Delight Campaign Images - BellaNaija - June2015001 Lanre Da Silva-Ajayi Rock Delight Campaign Images - BellaNaija - June2015007

Photo Credits
Art direction: Onyinye Fafi Obi (Instagram: @Onyinefafiobi)
Photographer: Silvia Dee (Instagram: @SilviaievaDee)
Styling: Ola Ebiti (Instagram: @OlaoluEbiti)
Styling Assistant: Emily Midwood (Instagram: @EmmiDWood)
Hair & Makeup: Vicky Alice
Models: The Purves twins & Majorie Prempeh

Jennifer is the Beauty Editor & Style Representative of BellaNaija.com. Get in touch - Send an email to: beauty(at)bellanaija.com or style(at)bellanaija.com | Follow us on Instagram: @bellanaijabeauty OR @bellanaijastyle | Follow us on Twitter: @bellanaijastyle

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