Nigerians Complain Trending Calorad Ad Fat Shames Plus-Size Women

What happened to accepting another human’s uniqueness, regardless of whatever shape or size they come in?

Recently,a pharmaceutical company released a pictorial advert they felt was “tailored” to suit the Nigerian audience. The cartoons were created in a bid to promote one of their weight loss product known as Calorad.

Here’s the advert…

Since the advert was posted a lot of people have reacted and most of them are negative. See some of them:

@Caloradng Who on your marketing team approved this garbage? pic.twitter.com/8jwrCusbQY

— Malaka. (@AbenaGyekye) April 20, 2016

I want to mute Calorad on Facebook ? As I expected, the outrage has found its way into dissing slim girls territory. So predictable

— Kuukuwa Manful (@Kuukuwa_) April 20, 2016

No sensitivities were (intended to be) hurt in the making of this Calorad ad.

— Oko Manager (@dodoshyne) April 20, 2016

Seriously calorad??? Such a rude way to sell your products, FYI if u r not a size 12 and below don’t even read,… https://t.co/9C2Ma1MYoI

— ~ObaaAquea~ (@akuayaaba) April 19, 2016

You body shame @Caloradng people just to sell
What next you’ll tell our women they are too black so u can sell bleaching creams

— God’s weird Son (@Gr8ight) April 20, 2016

BellaNaijarians, Is it too much? Should the ad be taken down?

Photo Credit: Facebook/Calorad