Make Up For Ever says “40 shades is nothing new to us” & Rihanna has the Best Response

We have been so excited about the success of Rihanna‘s Fenty Beauty 40 shade-foundation line. The foundations have received a lot of attention, not only because it’s from the pop singer, but also because the products are fully inclusive.

Coming from a dark past where big cosmetics brand put the shades for black women into least consideration or even not at all, the Fenty Beauty line was a breath of fresh air. This move has inspired other brands to become more conscious of darker shades.

However, Make Up For Ever went to great lengths to announce that they too have 40 shades of foundation, and are continuing to develop and improve their products for everyone.

40 shades is nothing new to us -?- Since 2015, the #ultraHDfoundation released 40 shades for everyone’s unique skin tone understanding the difference between red and yellow undertones. With expertise, time and passion – we shall continue to develop and improve our products for pros, for you, for everyone. . .
#makeupforever #motd #lotd #makeupinspo #flawless #beyou #ultrahdgeneration

A post shared by MAKE UP FOR EVER OFFICIAL (@makeupforeverofficial) on Sep 25, 2017 at 1:00pm PDT

We don’t think it was a coincidence, and neither did Rihanna. She left these comments under their post.

Whoops! Looks like #Rihanna wasn’t here for the shade??#Makeupforever #makeup #fenty #fentybeauty #beauty #bellanaija

A post shared by BellaNaija (@bellanaijaonline) on Sep 26, 2017 at 2:44pm PDT

The brand is yet to reply Bad Gal Riri‘s comments, but fans are continuing to add their own comments to the photo in support of Rihanna’s hilarious responses.