One of Nigeria’s leading telecommunication network – Etisalat sure knows how to get Nigerians wanting more. Recently, the telecomms company unveiled its brand new communication campaign in grand style as everything was planned meticulously from the decor to the cocktails.
The unveiling of the latest brand by Etisalat, was led by Wael Ammar (Chief Commercial Officer, Etisalat) and was taken over by Enitan Denloye (Director of Brands and Communications, Etisalat) who stated that the new brand communication campaign was a new way of expressing the new 0809ja and Etisalat. The soundtrack, the music video and the TV commercials were exclusively shown to the attendees.
The event was anchored by the very dapper Nigerian fashion designer – Mai Atafo and saw in attendance some of Nigeria’s most loved such as Tiwa Savage, Entertainment guru – Dayo Adeneye, Nigerian Idol Judge – Yinka Davies, Sasha, Lynxx, Olu Maintain, Chuddy K, Praise Adejo, Joe Blue, Mercy Chinwo and a host of others.
What’s a night of fun and style without music or fashion? The very daring kele kele love songstress – Tiwa Savage, Chudy K, Praiz, Nigerian Idol finalist and winner – Joe Blue and Mercy Chinwo and many more got the crowd dancing all night long with some of their hit tracks and for fashion, London based designer – Emmy Collins London and Mai Atafo showcased some of their outfits.
Showing that the brand clearly understands what the Nigerian youths love, Etisalat got Uti Nwachukwu, Lynxxx, Muna, Alex Ekubo, Eva, Damilola Adegbite, Bryan Okwara, Eva Adoriah and more to endorse the masterband campaign by strutting the runway.
Photos from the Etisalt Masterband Launch
Listen to Etisalat’s theme Song