Sensational Africa rapper No 1, MI (Mr. Incredible) was at his best at the Nightshift coliseum last Friday thrilling music fans as Legend Extra Stout, the premium Stout brand from the stable of Nigerian Breweries drew out Lagosians to celebrate the prestigious Gold Quality Award it won at the 51st Monde award ceremony held in Athens, Greece.
MI who rolled out hits after hits that kept music lovers on their toes all through the night showed the stuff he is famous for. Just like he is acknowledged as Africa rapper No 1, he showed the crowd that Legend Extra Stout is the number one as the international award has shown. Backed up by his superb dancers, they made the night really memorable.
Speaking at the event, Mr. Walter Drenth, Marketing Director of Nigerian Breweries said every time Legend calls, it does so to share and celebrate good news. “You are all living witnesses to the tremendous strides the Legend brand has made over the years, establishing itself as a Real stout on many counts and refreshing its outlook uniquely. Over the past 20 years, the Legend brand has continued to position itself as a credible choice of stout, full brewed the way an original stout should, giving Legend the credibility to be called the ‘Real Deal,’ a sincere proposition that has sustained the brand s’ growth since the re-launch and acceptance in 2009.”
He reminded the consumers that the campaigns at the re-launch further rides on the brands’ real brewed positioning with emphasis on the production processes considered desirable for a real stout. This innovation, according to him, has had a tremendous positive impact on the brand’s volume, market share and overall equity.
“Today”, Drenth added “Legend has an unprecedented story of being the fastest growing stout brand in the Nigerian stout market, extremely outclassing others in the category. Thanks to the loyal consumers for their patronage and steadfastness. I have no doubt that you are aware of our high performances over the years both in blind tests and several other testimonies from consumers; Legend has remained remarkably unique in taste and quality.”
Funso Ayeni, Senior Brand Manager – Legend, said the award is for the Nigerian consumer that has stood with and believed in the brand over the years. “Our consumers have been great over the years; they encourage us to continue to brew the best tasting stout brand in the country. The fact that this award came from a renowned authority, after passing through a series of quality control tests, goes to show that the quality of Legend is unique.” Ayeni added.