Before the February shows at New York Fashion Week started this year, Tommy Hilfiger and Gigi Hadid took everyone down to California for yet another fashion carnival. Tommyland wasn’t just a show, it was essentially a geographical destination created specially for the Tommy Hilfiger Spring 2017 Fashion Show in Venice, California.
The first edition of the brand’s “see now, buy now” initiative with model Gigi Hadid happened last year – the Tommy Pier, but this year, the show was even bigger and better. Aside from the runway show, there were pop-up shops, rides, food and drinks – and the street style was the perfect mix of urban 90’s Tommy Hilfiger love with a modern twist.
The Carnival
Guests & Street Style
Fashion designer Tommy Hilfiger poses at the TommyLand Tommy Hilfiger Spring 2017 Fashion Show
Fashion designer Tommy Hilfiger (L) and model Gigi Hadid pose at the TommyLand Tommy Hilfiger Spring 2017 Fashion Show
Singer Justine Skye at the TommyLand Tommy Hilfiger Spring 2017 Fashion Show
Amelia Hamlin attends the TommyLand Tommy Hilfiger Spring 2017 Fashion Show
(L-R) Amelia Hamlin, actress Lisa Rinna, and Shiva Safai at the TommyLand Tommy Hilfiger Spring 2017 Fashion Show
Model Delilah Hamlin attends the TommyLand Tommy Hilfiger Spring 2017 Fashion Show
(L-R) Marielle Hadid, Sammy Aflalo, and Alana Hadid attend the TommyLand Tommy Hilfiger Spring 2017 Fashion Show
Danielle Bernstein at the TommyLand Tommy Hilfiger Spring 2017 Fashion Show
Danielle Bernstein at the TommyLand Tommy Hilfiger Spring 2017 Fashion Show
Kathryn Newton at the TommyLand Tommy Hilfiger Spring 2017 Fashion Show
Guests & Fashion bloggers at the TommyLand Tommy Hilfiger Spring 2017 Fashion Show
Shiva Safai (C) and Mohamed Hadid (R) at the TommyLand Tommy Hilfiger Spring 2017 Fashion Show
The Runway Show
Lady Gaga sitting front row
Model Gigi Hadid and fashion designer Tommy Hilfiger on the runway at the TommyLand Tommy Hilfiger Spring 2017 Fashion Show
Photo Credit: Rich Polk/Getty Images