Before the February shows at New York Fashion Week started this year, Tommy Hilfiger and Gigi Hadid took everyone down to California for yet another fashion carnival. Tommyland wasn’t just a show, it was essentially a geographical destination created specially for the Tommy Hilfiger Spring 2017 Fashion Show in Venice, California.
The first edition of the brand’s “see now, buy now” initiative with model Gigi Hadid happened last year – the Tommy Pier, but this year, the show was even bigger and better. Aside from the runway show, there were pop-up shops, rides, food and drinks – and the street style was the perfect mix of urban 90’s Tommy Hilfiger love with a modern twist.
Guests & Street Style
The Runway Show
Photo Credit: Rich Polk/Getty Images