The collaboration between model Gigi Hadid and seasoned designer Tommy Hilfiger, birthed a nautical inspired collection of modern classics; influenced by Gidi’s personal style and Hilfiger’s classics.
The location and setting surely match the nautical theme, transforming the South Street Seaport in New York to “Tommy Pier.” Guests later enjoyed the carnival after the show with rides, games, and boardwalk snacks included.
Hadid opened the show herself, wearing a shrunken sailor jacket, knotted tank, fringe neck scarf, and leather pants.
The collection ranged from some of Gigi’s street style favourites like statement jackets and slim trousers; to looks of the moment; oversize hoodies and thigh-high stockings, to Hilfiger classics; logo tees and tracksuits.
Models were done up in Hadid’s image, with natural hair and a fresh face makeup look with a blur of highlighters across their cheekbones.
This was a collection for the consumer, be it the longtime Tommy fan or the Gigi-obsessed. The pieces were not only wearable, but buyable and sellable, too. Items were available for purchase after the show and online with the “see now, buy now” trend #TOMMYNOW, and they’re selling out fast. After the show ended, guests went hard on the fair-themed fun; the Tornado ride a particular point of interest.