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To reward Loyal Customers & Promote Local Talent, AXE reveals Winners of ‘Find Your Magic’ Campaign to enjoy VIP Trip to Ibiza

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AXE Find your magic campaign

L-R: Denrele Edun, DJ Xclusive, DJ Sose, George Enema, Assistant Category Manager Skin Care & Deodorants, Unilever Nigeria Plc, DJ Big N and Omotade Oke-Egbe, Modern Trade Lead, Unilever Nigeria Plc.

AXE, the No. 1 men’s fragrance, deodorant and body spray brand in the world announces with a drumroll!, the lucky winners of its Find Your Magic win a trip to Ibiza promotion. Amechi Obinna emerged the winner of the consumer promo and Temitayo Odutola AKA DJ Teck Zilla emerged winner of the DJ search promo with both winning a much desired a VIP trip and experience to Ibiza and also hanging out with the legendary DJ and AXE global Ambassador Black Coffee.

AXE Find your magic campaign

DJ Sose & George Enema, Assistant Category Manager Skin Care & Deodorants, Unilever Nigeria Plc

Elated with his win, Amaechi Obinna thanked the brand for the surprise win and was even more excited when informed he would share his VIP trip and experience in Ibiza with a companion of his choice. Speaking about the exciting promo draw, George Enema, Assistant Category Manager Skin Care and Deodorants, Unilever Nigeria Plc, expressed the “willingness of Axe brand to reward its loyal consumers with such an enticing initiative and relevant prizes which includes a lifetime experience of a VIP trip to Ibiza”.

Emerging winner of the DJ Search Promo Temitayo Odutola AKA DJ Teck Zilla an amateur DJ also submitted his entry of a 10minute original track mix alongside that of many others to the AXE promo platform AXECESS.com. Whittling-down the numerous submissions, legendary DJ Black Coffee and his production team then selected the top five entries, leaving the final selection for the overall winner to our team of local professional and superstar DJs; Xclusive, Sose and Big N as adjudicated judges overseeing the final process.

AXE Find Your Magic Campaign

DJ Sose & DJ Big N

AXE brand with its unique focus on setting and promoting cool trends for individuality and attractiveness of masculinity, effectively connects with its young urban consumers through music, as an underlying message for unifying cultures. “The DJ search and promo is of particular importance to us, as this presents a hugely visible platform in demonstrating to the world, the value of music albeit, the promotion of music from our amazing local talents to a world stage, and in this case, the stage does not get any bigger than showcasing one’s skills to hundreds of music lovers in Ibiza” George Enema added.

AXE Find Your Magic Campaign

DJ Big N & Denrele

The overall winning DJ was selected through a fair process which analysed submissions based on a number of qualifications including; song choice, transition (fade in & out), speed work, creativity, and originality amongst others. Runners up to the winning DJ were amateur DJs; Emadal Dink, Smallz Bookingz, Skylighter and Booknickmez. Speaking on behalf of the judging panel, DJ Big N expressed pleasure at the quality of the top five selected entries, stating that “the quality of sounds we have heard tonight is really encouraging, the entrants took their time in showcasing the best of their abilities and it only reassures us that indeed, Nigeria has many great and untapped talents” DJ Big N continued that the winner DJ Teck Zilla particularly stood out for his refined skill in seamlessly transitioning through various genres of music and also carefully selecting an engaging high tempo electronic dance beat which would keep audiences raving in Ibiza. The winners are expected to arrive Ibiza in early

Speaking on behalf of the judging panel, DJ Big N expressed pleasure at the quality of the top five selected entries, stating that “the quality of sounds we have heard tonight is really encouraging, the entrants took their time in showcasing the best of their abilities and it only reassures us that indeed, Nigeria has many great and untapped talents” DJ Big N continued that the winner DJ Teck Zilla particularly stood out for his refined skill in seamlessly transitioning through various genres of music and also carefully selecting an engaging high tempo electronic dance beat which would keep audiences raving in Ibiza. The winners are expected to arrive Ibiza in early September 2017 for their amazing experience with DL Black Coffee.

Wale George & DJ Sose

AXE find your magic campaign

L-R: Omotade Oke-Egbe, Modern Trade Lead, Unilever Nigeria Plc; DJ Sose; George Enema, Assistant Category Manager Skin Care & Deodorants, Unilever Nigeria Plc and Lanre Lagunju, International Trade Lead, Unilever Nigeria Plc.

AXE Find your magic campaign

DJ Big N, Noah, DJ Sose, Denrele Edun & DJ Exclusive

AXE Find your Magic Campaign

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