Countdown Begins: TomTom and TRACE Naija Ready for a Campus Tour

Get ready to experience the refreshing fusion of music and menthol as TomTom, Nigeria’s treasured menthol brand, partners with TRACE Naija for their invigorating campus tour, ‘Trace in the City’, bringing electrifying performances and unforgettable experiences to your campus.

This partnership aligns with TomTom’s unwavering dedication to empowering, supporting, and celebrating Nigeria’s burgeoning underground music scene.

With over 2,000 enthusiastic music enthusiasts already enrolled in TomTom’s Breathe Academy, the brand further elevates its support for the music industry by partnering with TRACE Naija for its campus tour initiative.

Speaking on the partnership, Category Lead (Gum and Candy), Cadbury West Africa, Morolake Emokpaire, noted:

This partnership is both timely and critical, as we push to discover, nurture and showcase music talents. We are passionate about providing the platform, knowledge, connections, and support for young music creatives to thrive. This is essentially what informed our decision to develop the Breathe Academy and establish this partnership with TRACE Naija. The campus tour (Trace in the City) is another major step in strengthening that commitment. We have made adequate plans to ensure engagement across the different campuses is top-notch.

The universities selected for the tour are recognized as vibrant centres of culture, creativity, and talent, where aspiring musicians can thrive. Mark your calendars for an electrifying campus tour, running from October 10 to October 31, 2023.

This year’s campus tour, spanning seven prestigious universities across Nigeria from October 10 to October 31, 2023, promises to be an unforgettable celebration of music and creativity.

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