Events
Bourn Factor Season 5: Cadbury Nigeria Announces Winners
L-R: Brand Manager, Cocoa Beverages, Cadbury Ghana, Godfred Mawugbe; Head of Marketing for Cadbury West Africa, Morolake Emokpaire; Brand Manager, Beverages and Biscuits, Cadbury Nigeria, Michael Boateng; Representatives of Good Fortune School from Ibadan, Oyo State, Winner of Bournfactor; Managing Director of Cadbury West Africa, Oyeyimika Adeboye; Category Manager, Beverages and Biscuits, Cadbury Nigeria, at Cadbury’s Headquarters in Lagos.
Cadbury Nigeria, a part of Mondelēz International and producer of the classic Bournvita cocoa beverage drink, has unveiled the top three winners in the fifth edition of its Bourn Factor School Talent Hunt Competition.
After an exhilarating competition that drew participants from schools across the nation competing for the coveted N4 million grand prizes, the winners were unveiled during a media parley held at the company’s headquarters in Lagos on Monday.
Good Fortune School from Ibadan, Oyo State, emerged as the grand prize winner. At the same time, Beautiful and Brilliant Children’s School from Warri, Delta State, and D-Light Schools from Ilorin, Kwara State, came in second and third, winning prizes of N4 million, N3 million, and N2 million, respectively.
L-R: Brand Manager, Cocoa Beverages, Cadbury Ghana, Godfred Mawugbe; Head of Marketing for Cadbury West Africa, Morolake Emokpaire; Brand Manager, Beverages and Biscuits, Cadbury Nigeria, Michael Boateng; Representatives of Beautiful and Brilliant Children’s School from Warri, Delta State, First Runner Up of Bournfactor; Managing Director of Cadbury West Africa, Oyeyimika Adeboye; Category Manager, Beverages and Biscuits, Cadbury Nigeria, at Cadbury’s Headquarters in Lagos.
During the awards ceremony, Oyeyimika Adeboye, Managing Director of Cadbury West Africa, reaffirmed the brand’s commitment to nurturing talent and fostering the growth of children.
“Our brand holds a special place in the hearts of children, as I too cherish Bournvita during my childhood,” she said. “Our carefully selected ingredients are formulated to boost children’s growth, while the initiative promotes wellbeing and development in partnership with educators.”
The Bourn Factor Competition is open to primary schools nationwide and invites participation by collecting empty sachets and jars of Bournvita to earn points. Qualified schools then submit a five-minute video showcasing their students’ talents. The top five schools are rewarded with a sponsored end-of-year party, courtesy of Bournvita, with children from a chosen orphanage in attendance.
L-R: Brand Manager, Cocoa Beverages, Cadbury Ghana, Godfred Mawugbe; Head of Marketing for Cadbury West Africa, Morolake Emokpaire; Brand Manager, Beverages and Biscuits, Cadbury Nigeria, Michael Boateng; Representatives of Beautiful and Brilliant Children’s School from Warri, Delta State, Second Runner Up of Bournfactor; Managing Director of Cadbury West Africa, Oyeyimika Adeboye; Category Manager, Beverages and Biscuits, Cadbury Nigeria, at Cadbury’s Headquarters in Lagos.
Winners lauded Bournvita’s efforts in nurturing the talents and development of children, while Cadbury Nigeria continues to invest in initiatives that foster the holistic growth of the Nigerian child, bridging creativity and inspiration to enrich their lives in collaboration with parents and communities.
Morolake Emokpaire, Head of Marketing for Cadbury West Africa, emphasised the company’s dedication to societal impact, stating,
“We are guided by a social mission philosophy, believing that our brands must not only generate profits but also positively impact the lives of consumers and children. The Bourn Factor programme exemplifies this mission for the Bournvita brand.”
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