Having established the relevance of influencers, does this mean any and every influencer with 'great following' should endorse your brand? Should you engage the hottest act...
There’s an ongoing discussion on the “authenticity of influencer marketing” following a social media fallout between a hotel in Dublin, Ireland, and a 22-year old YouTuber....
If you are a business owner, no matter how small your business is, one of the dilemmas you’d continuously be faced with is, how to get...
Video marketing is not just an option, it’s a critical part of any marketing campaign. It is the use of video content to promote your products,...
Influencer marketing is a growing trend as more celebrities and influencers are doing sponsored posts for brands. Most times they do this by taking photos of...
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