BN Saturday Celebrity Interview: “I Have Never Been Signed to a Record Label” Nigerian Femcee, Eva Breaks the Silence on her Split From Trybe Records & Shares Intimate Details of her Life’s Journey

She’s got a sense of style you just can’t ignore, lively lyrics to her songs and delivers her bars beautifully. Her name is Eva Alordiah, better known by her stage name Eva. The Computer Science graduate from Bowen University recorded her first track in 2009 and hasn’t looked back ever since. Aside from being one of Nigeria’s hottest Femcees at the moment, Eva is a dancer, model, makeup artist, and songwriter. Her hit tracks including “High”, “I Done Did It” & “Big Biggie” have earned her multiple awards and nominations and she continues to strive for bigger platforms. In this exclusive and revealing interview with BellaNaija’s Adeola Adeyemo, Eva takes us on a journey through her music career, breaks the silence on her split from Trybe Records and shares with us intimate details of her life.

Eva has been creating quite a buzz ever since she stepped into the music industry, and the buzz doesn’t seem to be fading any time soon. If she isn’t dropping hit tracks, she is gracing red carpets or magazine covers in style. From her nominations at the Headies, to her recent split from Trybe Records, she always seems to remain in the news. Eva had a bubbly personality that was hard to hide when we met. But beneath the glitz and glam of her career, she is just the girl next door who passes through life’s hurdles like everyone else and tries hard to be the best she can be.

At the last Headies, you were nominated in the highly coveted “Next Rated” category. How did you feel about the nomination?
It was my first ever nomination at the Headies and I saw it as a gift. I think I was so overwhelmed that I wasn’t necessarily thinking about just the nomination, but the whole opportunity. I didn’t win but I still felt like a winner. You had to be voted to win and I had to get my fans to vote for me. The campaign was serious, people were all over Twitter talking about me everyday non-stop till the Headies. My fans, beautiful people just supported me for some reason. God bless them.The “Eva” Story
You’ve had a successful music career Eva, but I’m sure you have a story behind it. Tell me your story. How has the journey been?

The journey has been solo and crazy. It has been one ride after another. It has been fun but it’s been mostly painful; very painful especially for a young woman doing music. The music business is a very crazy business even for the guys. So when you put a woman in the mix and have her do everything by herself and face the media, the critics, the haters… it’s been difficult.

The haters? You are generally perceived as a well loved artiste. Do you really have haters?
Oh yes. There are people who have never met you before, maybe they’ve seen your picture and because they hate how you look in that picture, they will hate you. Because you look fierce or daring in a picture, they will say you are arrogant. I’ve had to go through a lot of emotional stress, plenty heartache, plenty pain. At a point when you want to have fun with what you love to do, you can’t feel the joy anymore because there is so much pain.

Oh dear, you sound really hurt but you always appear happy and lively.
I appear to be very happy, but deep down, we go through so much. The look in your videos will hide this pain, the persona in your music would hide it except if your music is talking about the pain.I think you need to recall this journey from the very beginning. How did you get started off to get to this point in your career?
I was fresh out of Secondary school when I started out as a model. At that time, we didn’t really have a modeling culture in Nigeria where everything is organized. It was a crazy hustle. At some point, I had to write JAMB two times. While taking lessons, I saw this girl in my class and she was so beautiful. As a girl, I would find myself turning back to look at her in class. One day I walked up to her and asked how she did her eyebrows because they were so perfect. So she taught me how she did it and told me the kind of products she was buying. So I began to save my allowance to buy make-up and I became very good at it. Around that time also, my Mum taught me how to sew. So I went from modeling, fashion to make up artistry. I also realized that I love business. When I got into Bowen University, I started going to Yaba to buy clothes and Vespa at Badagry to buy shoes and bags to sell in school. The girls that would be forming Gucci and Prada were getting their clothes from me. They couldn’t go to Yaba and bend down but I did. By the time I invested N20,000 out of my allowance to buy second hand bags, clothes and shoes, I would sell it in school and make 500% profit. I could buy a bag for N500 and sell it for N2,500. I was feeling like a boss. It was good business.

Interesting. But when did the music come in all of this?
Music and entertainment was always there. Through all of my school life, I was on stage. I was in cultural group, literary and debating society, drama, choreography and hip hop dance group. In secondary school, I was a dancer and I was really popular because of entertainment. Because I went to a private University, we had to entertain ourselves because we are locked in school like secondary school students. All this time I was in love with Hip Hop and Rap.

Why rap? Why did your love for music tilt towards rap?
I was a tomboy. I was a chorister because I loved to be on stage but rap was very natural for me. I grew up with boys. I have three brothers so the boy culture, the hip hop culture was natural for me.At what point did you start to nurse the idea of having a career in music?
One day before I got into the University, I called Star FM and Teddy Esosa picked up the call. Luckily, it was not an on air call. I was like “hi, my name is Eva and I want to rap”. He said I sounded very young but I should come to the studio. I went and he introduced me to DJ Bombastic who later introduced me to Zidon Paparella. They took me to Zidon’s studio in Ogba. I was like a little studio rat coming in once in a while but I never got to record anything. Later, JAMB decided to be kind to me and I got admitted into the University so my focus shifted to school. I did not record anything until M.I released “Safe” in 2009. When I listened to it, I was like “how intelligent can you get!”  I felt so gingered to go and record and I went to Tha Suspect who helped me record my first track.

How old were you then?
I was like 19 or 20.

How did your parents take your decision to go into music? Were they in support of it right from the very start?
My dad got very itchy because I started getting popular in my final year. Right after school, when it was time to go for my Youth Service, he called me and asked “what do you want to do?” And I was like “yo can’t you see? I’m in the newspapers right now. I want to do music.” He wanted to help me get a job in a reputable company so we had an agreement. I told him to give me one year and if I wasn’t successful with my music he could take me to whatever corporate organization he wanted to. He agreed and my one year was successful. My father would be by himself in his office and his friends from across the country, from Germany, from London, even those he hadn’t spoken to in a long time would call and say “I just saw your daughter on TV. Is that your Alordiah?” He was really very proud of me.

Split From Trybe Records 2.0
In May 2012, it was announced that Eva had joined Trybe Records as their newest member. Fast forward to November 2012, an official announcement was made saying she had parted ways with the record label. Contrary to what most people believed, Eva revealed that she was never officially signed on to Trybe Records.

Recent events in your career have put you in the limelight and the details are still very sketchy. Let’s take it from the start. How did you join the team at Trybe Records?
I was just chilling and eLDee called from South Africa. I had met him two years before and he had a deal for me which at the time, I wasn’t feeling. He had some kinda production deal for me and I was looking for a full record deal. But fast forward to that day, I felt like I had done enough work for him to be calling me. It felt good that he thought about me and he said would like to work with me. So we worked something out.

But months later, the announcement of your split from the record label came as a shock to many. Was it also a surprise to you?
Haha! Shock kwa? I’m seriously never talking about that. My lips are sealed.

Can you please describe the circumstance(s) that led to the split?
Again, still not talking.

How will you describe your brief stay at Trybe Records? What will you miss and is there anything you are relieved about?
(Laughs) God, you are so persistent. Still not talking. There’s nothing to say.

There are rumours circulating that you probably demanded too many financial rewards from the record label which might have led to the split. Is there any truth in this?
Never believe all you hear or read about anyone. Trust me.Has the split affected your career in anyway, probably in terms of getting booked for shows and endorsements?
I do what I do because I derive joy from it. Has my joy ceased? No, not at all. Do I still feel very blessed by the love and support I get from the fans and lovers of my music? Yeah! I am very grateful for what I have, and while I yearn for more I never forget what I have been blessed with or where I’m coming from. I am just a young girl who’s trying to get the job done, you know. There are so many nights I go to bed crying myself to sleep, yet I still have to come out and form “Diva” during the day. I have made stupid stupid mistakes in the past misrepresenting myself as a person and now I have to deal with so many misconceptions of me. It sucks but it gives me a chance to show you who I really am, not what you’ve heard of me. But hey, I’m only a girl like so many other girls trying to survive. We fight. We push. I feel like the only thing that would ever affect my career would be me. Lord please, deliver me from Eva. (Laughs)

Many people thought you were going to release an album under Trybe Records. Now that you are no longer with the record label, is an album still in the works?
Yes. Music is love for me. I do it from my heart, from the depths of me. I have pretty much survived my whole career without ever signing on to any record label contrary to all the many reports you might have heard about my “supposed” affiliations with this and that label. I get a lot of support from a lot of well meaning people, but have I ever being signed to a record label? No. I’m currently working with an excellent management company ’3UD’, and we have been working on a double music project since last year. At this point in my career, I’m grooming myself. I’m basking in the love that I feel from people who genuinely support me and keeping myself grounded as much as possible.

Oh really? The impression most people had is that you were actually signed on to Trybe Records. Looking ahead, are you planning to get signed on to another record label?
I have no idea. I sincerely can’t say. I have never been signed to a record label before and I have done so much work on my own so far. The only deal I am on currently is a music writing and collaborative singles deal with a record company in the UK. Seriously, all I want to do now is work and be happy. Push. That’s all I ever do. And everyday, the support from the media, the DJs, Radio, TV, my amazing fans and God, is all I need to keep doing what I do. Her Style
Let’s talk about your style. You have a very strong personal style which has come to be accepted as the “Eva” brand. You really do stand out. How did you come about this?

When I started music, I was faced with having to sell myself in ways that were cheaper than spending money. In a business sense, this was a “notice me point of view”. It started as “Ah you must notice me oh. I no get money wey I go spend for this industry but you must notice me.” So I cut my hair and did the Mohawk style and everybody was looking at me like “who is this girl?” My style really started from the point of view that I had to brand myself, I had to stand out, I had to be different and whatever I could do to make it happen, I was gonna do.

I’m quite intrigued by your hair, especially the Mohawk. How do you maintain it? How do you keep it standing?
Lots of starch.

Seriously?
I think maintaining the hair is the easy part. Getting it done is the stressful long part because I have to go through several salons. The guy that cuts my hair is not in the same Salon where I get my extensions in. Where I get my extensions in is not in the same place where I colour my hair. That is the funny part.

You can be quite daring with your fashion. For instance, the clothes you wore to the recent ELOY awards and the FAB Awards Nominees party created quite a buzz. What inspired those outfits? 
I have always been responsible for my sense of style and I’m very unapologetic for a lot of decisions I have made as regards fashion. For people, I might be tacky, messy, classy, what-the-F are you thinking, sexy, tomboyish, edgy, dark… But in the end, am I happy? Am I comfortable? Yes. This is where a lot of us miss it. For Eloy, I was a huge fan of the style of the jump suits. When I wore it, it felt perfect, but I had a frown on my face when I saw it in pictures. I guess I can say it had two faces. The event I wore the dress and sneakers, come on! I sprained my ankle real bad while performing on stage. I couldn’t walk without support for over a month and of course, heels went out of the menu for me. I was responsible to an organization to appear at their event and I take my work very seriously. So out I went  against my doctor’s orders, rocking sneakers that I couldn’t even lace because of my bandaged foot. I’d like to think the real stupid thing there was not listening to my doctor. I got a lot of hate for doing that from people whom I directly owe no apologies to. But in the end I saved a business relationship and had one more happy customer. (Laughs)

It was great chatting with Eva and from BellaNaija.com, we wish her the very best!

Eva – High

Eva – Big Biggie

Eva as the Red Carpet Host for “Get Naked Campaign”

43 Comments on BN Saturday Celebrity Interview: “I Have Never Been Signed to a Record Label” Nigerian Femcee, Eva Breaks the Silence on her Split From Trybe Records & Shares Intimate Details of her Life’s Journey
  • Okechukwu Ofili December 8, 2012 at 1:03 pm

    I love Eva! If she came in a bottle like the other Eva water…I would gladly drink it! lol #famzing

    • Ginika December 10, 2012 at 1:19 pm

      Ehem! If that was a pick up line, that would be a bring-out-the-cheese-grater moment and lets grate all this cheeeeeese!

  • Bambino December 8, 2012 at 1:06 pm

    Kudos to the interviewer.

  • Someone December 8, 2012 at 1:13 pm

    nice interview just wished she said more on the trybe’s record saga. keep it up girl

  • Fabulous£££ December 8, 2012 at 1:33 pm

    Eva is a rapper…Nicki Minaj isn’t!!!! this babe’s got combination of Omotala Jalade and Ciara’s beauty….love “high”…good stuff

    • Clara December 8, 2012 at 3:33 pm

      Exactly ! Always thought she looks like Omosexy! Thought it was just in my head.

    • bibi December 9, 2012 at 3:58 am

      FABOULOUS EEE U BETTER PREACH!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1

  • Tolu December 8, 2012 at 1:42 pm

    My Thoughts….

    Eva is strong willed, energetic and understands how to be project herself as an artiste which is something a lot of Nigerian artistes lack.

    BUT

    She is missing the most essential thing – Talent. She can’t basically offer the kind of music we has made us believe. Listen to her songs – rhyming scheme is poor, lyrics are very watery, sone composition pop like and don’t have that relevant effect. In a country where Hip-Hop is still not a top genre, it’ll be hard for her.

    Her signing with eLDee would have made sense if she actually knew her onions. With producers like Sarz, K9, Sheyman and tutelage from eLDee, she would top the charts and market quickly.

    I wish her the very best but will have to change her sh*ty attitude towards OAPs, Managers and journalists. Industry cats will know what I’m talking about.

    • LucyLui December 8, 2012 at 2:48 pm

      see them oh, haters aye. very obvious u didnt read the interview cos its pple lyk u she was talking abou. give the girl a break and enuf of what u have heard abou this and that person.

      from this interview alone, i am drawn to a warm hearted girl who knows what she wants and is fighting for it. eva pls dont let anyone pull u down. u r a great artiste

      • Tolu December 9, 2012 at 1:32 am

        Awww,

        Dear Voltron, I DID read the interview and passed my comments. I guess you were to ruffled up to read the ‘My thoughts’ phrase before writing out my comments

    • Joy December 8, 2012 at 4:27 pm

      Sounds like u know her on a personal level… Well she sounds ok to me but dis interview made me like her d more thou

  • Viano December 8, 2012 at 2:01 pm

    Beautiful interview. Go girl. Your strength, determination and passion will take you there. Keep on doing what you know how to do good.

  • Cherrie December 8, 2012 at 2:26 pm

    this just goes to confirm that Eva never really signed anything with eldee. subs everywhere int his interview. Its quite obvious she has been told not to talk about her side of the story because it proli is very bad on the trybe party. She does sound like a smart businesswoman though. kudos

    • partyrider December 8, 2012 at 3:12 pm

      They dont have a hold on her,so they cant tell her what to say and what not to say. she is a grown woman.and she is silent about it for her own personal reasons.

  • facingbook December 8, 2012 at 2:29 pm

    i like her already!!

  • jennietobbie December 8, 2012 at 3:09 pm

    love her

  • partyrider December 8, 2012 at 3:18 pm

    i love Eva and i really enjoyed the interview.
    however saying she wasnt signed err..i remember her tweet about going to several record labels and finally made a decision with trybe records.her twitter bio had trybe records on it,so its a bit confusing when she says she was never signed to them..oh well

    however,she is very hardworking and determined and i wish her nothing but the best.to have come this far alone is not beans,so kudos to her..
    i think some of the misconceptions she deals with is people saying she is arrogant and puts up a diva attitude..she sounds cool and down to earth on twitter,but again its twitter. just do you Eva and God will bless your hustle

  • Glam December 8, 2012 at 4:01 pm

    This chic is one go-getter.
    http://theglamfile.blogspot.com

  • Rk December 8, 2012 at 4:33 pm

    Eva needs 2 drop d fake american accent, mayb den she will blow…Gosh evn people dt basically grew up abroad dnt try ds hard… so disgusting, Wizkid wil come wit same fake bullshit accent.. abeg

    • temi December 8, 2012 at 8:02 pm

      word!!!! i love the babe but i watched the interview she did with irok i believe, and i was numb… lol her faking really rubbed me the wrong way. i recall her saying “oh my Gord” . *confused look*. but aside from that, she is strong- willed (or at least appears to be) and where pple c arrogant, i c confidence. i do wish her the best tho- just drop the accent. pls!

  • Ada December 8, 2012 at 5:49 pm
  • Ella December 8, 2012 at 6:46 pm

    Eva na niggaaaa! Ya ya luv u babeee…

  • nene December 8, 2012 at 7:06 pm

    i really like eva and she’s way better than aunty Muna that can’t rap, but she needs to drop the fake accent and the style. it would be great to see a female rapper who oozes class and sophistication, instead of the usual crazy and ghetto look. i wish her all the best. if i had a record label, i’d sign her because she’s one of the best female rappers in nigeria after Blaise.

  • me December 8, 2012 at 7:28 pm

    Neva really liked her, my sisters made me listen to d “high” song ova and ova again and i ended up loving d video but afta dis interview, i’m loving her already, she seems like a warm person and being someone dat also had 2 do sometin in a male dominated environment as a female, i understand wat she says by “crying in d night and forming diva in the morning”… Kudos girl and may God continue to strengthen you and bless ur hustle….

  • Jenny Craig December 8, 2012 at 9:43 pm

    I like her. I think she’s good at what she does. She just needs a good mentor. I see from this interview that she’s got some depth as well. I really wish her the best life has to offer. I think she and nicky should get together. Her lines are sick like that.

    Please work with feedback Eva. Someone just said you aren’t nice to oaps and the rest. Maybe it’s not in your mature to kiss ass but try to be diplomatic in all your dealings. I really hope things fall into place for you… Don’t forget The Source in everything sha. At the end of it all, you will have to face Him.

  • Rixon December 8, 2012 at 10:16 pm

    Cant help but love her. I wish her all the best in all her endeavors…

  • Trendysturvs December 8, 2012 at 11:01 pm
  • Foza December 9, 2012 at 12:18 am

    ALORDIAN CLAN!

  • RIP Enebeli December 9, 2012 at 12:43 am

    Whatever anyway…

  • Tosan December 9, 2012 at 4:44 am

    I suspect that Eva is well aware of her frailties and has her regrets like most people. Its allowed, no one’s perfect. I find myself rooting for her, she’s talented, focused, unserstands her target audience and her brand. I was excited when I read her tweets about signing with the tribe. Its one thing to get a great offer from a record label, its another to realise they cannot meet up with the offer. If she had actually signed, Trybe would not have so amicably ‘let her go’. It doesn’t work that way, so no suprises she never actually signed. Smart move to keep silent too, no point taking on a vet in the business and risking getting blacklised. All the best Eva, if you don’t get in your own way, sky’s the limit.

  • Idak December 9, 2012 at 6:46 am

    I struggle to take naija artistes serious the moment they come with that fake accent thing.
    Kel, Eva, Psquared, Wizkid etc. I don’t care how talented you are. The moment you speak that forced thing i just get put off. Some of you we know personally and saw you grow up around the corner. Where did you pick that fake thing from? The funny thing is that some of the above mentioned ones can barely string a correct sentence.

    • Dean Oribo December 9, 2012 at 8:53 am

      Human,
      do you know what an accent is?
      #A distinctive mode of pronunciation of a language, esp. one associated with a particular nation, locality, or social class#
      All y’all talking about fake accents are just ignorant. You’re the same idiots who constantly bashed wizkid when he said “axe ur mummy”. Now someone makes an effort to pronounce and emulate the distinct pronunciations of the language’s origin you scream “fake accent!!!”
      Ignorant. Read a book now and then, it’ll make you smarter!

      • Tunmi December 9, 2012 at 4:48 pm

        speaking with a Nigerian accent does not mean you speak incorrectly. Lagbaja and Femi Kuti speak with a Naija-Yoruba accent and there is no forming there. Tha Suspect and Blaze speak with a Naija accent and they speak well. Genevieve speaks with a Naija accent (one of the reasons I still like her) and she speaks well.

        “axe” instead of “ask” is not an accent thing, that’s just not knowing how to pronounce words correctly.

      • Oma December 9, 2012 at 4:58 pm

        ^This!

      • Idak December 10, 2012 at 8:35 am

        You are a sorry case. If you truly believe the thing you typed up here, then you are almost irredeemable.

  • kehinde Ajose December 9, 2012 at 2:11 pm

    Eva is simply a young woman who knows what she wants and is ready to go all lengths to make it happen.I love her drive,daring spirit, and the way she brands herself.Keep doing your thing girl.-http://KehindeAjose.com

  • faith December 9, 2012 at 3:49 pm

    I love her lips…

  • NNENNE December 9, 2012 at 11:15 pm

    I love the drive and she is very fluent. Don’t care about accent…everybody’s got one!
    Love the music too. I have no doubt she will make it big one day.

  • dee December 10, 2012 at 2:39 am

    No forming girl. I love the Mario video!!!!

  • ForestM December 10, 2012 at 9:19 am

    I love her music oo and yes! her interview!

  • Inebaby December 10, 2012 at 9:40 am

    she is a talented rapper and l love her flow…. keep the good works my dear, peace.

  • Ginika December 10, 2012 at 1:17 pm

    What accent are people talking about? *blank stare* she sounded fine to me o in this interview

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