Ten of Nigeria’s biggest names in Fashion have signed up for the maiden edition of the Fayrouz L’Original Expression show.
Mai Atafo, April By Kunbi and Kinabuti will be leading a team of top fashion influencers, designers, stylists and celebrity photographers like Omoyemi Akerele, Adebayo Oke-Lawal, Gozel Green, Kate Williams, Nobel Afrik, Martha Warebi and Micheal Imomoh to present the biggest fashion competition ever witnessed in Nigeria.
These celebrated fashion influencers have over the years created a niche for Nigerian fashion will be mentoring young aspiring fashion lovers at the L’Original competition.
These creative minds will come together to select the best style team for the Fayrouz L’Original competition while mentoring them.
Art director for the competition, Omoyemi Akerele who is the creative director and founder of Style House is known for nurturing, promoting and developing the fashion industry for years now. She was also one of the brains behind the establishment of Lagos Fashion and Design Week and has been listed as one of the 500 most influential people in fashion in the Business of Fashion.
Grand finale judge and mentor Ohimai Atafo, who likes to be called “The fashion artist” is the brain behind the lifestyle brand, Mai Atafo Inspired. Mai has been featured in several shows across the globe including the J Spring Fashion Show, Paris, Glitz African Fashion Week, Ghana, Arise Magazine Fashion Week and Lagos Fashion and Design Week both in Lagos to mention a few.
Second grand finale judge and mentor, Olakunbi Oyelese, Creative Director of April by Kunbi has styled various celebrities like Agbani Darego, Genevieve Nnaji, Millen Magese, Toke Makinwa, Seyi Shay, Tiwa Savage, Oreka Godis, M’ocheddah and Monalisa Chinda, to mention a few. She also took home the Rising Icon award in recognition of its giant and pacesetting strides in the fashion scene at the just concluded 2013 edition of Music Meets Runway.
Grand finale judge and mentor, Kinabuti, whose fashion label has been donned by many notable personalities due to its unique and trend setting designs. The brand, though having been in full operation for just over three years, has gained wide popularity and visibility with a huge social following largely due to its many community initiatives and CSR activities: The Kinabuti Fashion Initiative (KFI).
Regional judge, Adebayo Oke-Lawal, founder of fast rising label, Orange Culture is a stylist, designer, writer and journalist. He has worked with magazines like 234next, WOW, FAB magazine, Ynaija and 360nobs. He has also participated in shows like Arise Magazine Fashion week and Music meets runway, while his designs have been rocked by the likes of Tiwa Savage, M’ocheddah, Makida Moka and Ice Prince.
Kate Williams, also a regional judge is the CEO of the fashion brand, Vttoire, formally known as Pegwell Hill received many awards and gained international success at events like The University of East London and Ravensbourne Graduate Fashion week, 2009 in London, Lagos Fashion and Design Week 2011 and British Council International Fashion Showcase 2012, London.
Regional judges, Sylvia and Olivia Enekwe, owners of label, Gozel Green focus on three major streams; Artistry, Originality, Timelessness. Sometimes with the weirdest mix of vibrant/rusty colors, textures and lines, a signature look is constructed with the utmost finesse, catering to needs of clients by creating outfits that suit their individual lifestyles and personalities.
Consultant and Mentor, Prince Idowu Akanni Oyefusi, owner of Nobel Afrik is the past National President of the fashion Designers Association of Nigeria (FADAN) and has built a brand that can speak for itself without question (NOBEL AFRIK). Nobel Afrik has showcased his brand everywhere you can ever imagine, London, America, Paris, Amsterdam, Budapest and has trained various students as Cutters, Pattern maker, Dressmakers to become fast growing house hold names in Nigeria and beyond.
Catwalk choreographer, Warebi Martha is a household name in the Nigerian entertainment industry. Warebi has graced the cover of Maria Claire magazine, True Love Fashion Page, Edgars TVC, Cosmopolitan, Joburg style magazine, David Tlale fashion show, Fashion week in New York, Fashion week in Milan, Paris, Ghana, Guinea, China, Hong Kong, Dallas, Miami, etc. Warebi Martha was also one of the consultants at the Nigeria Miss Universe to Mexico during the Miss universe pageant in 2007.
As the CEO of Catwalk Productions (CP), Warebi Martha is walking epitome of beauty, talent, creative ability and finesse.
Official photographer for the competition, Michael Imomoh has worked for big brands like Gulder Ultimate Search, Heineken, MTV Base, Zain, Celebrite Modelling Agency, Swatch and a host of others. Michael Imomoh has also worked on so many modelling portfolios and is a strong advocate for different projects that will promote photography professionally in Nigeria.
Registration for the competition, which kicked off on Monday 29th March 2014, has received thousands of entries since its announcement as young designers, photographers, models, stylists around different Nigerian universities are using the opportunity to show their true sense of style and originality.
The Fayrouz L’Original Expression show will discover and promote different teams of four creative minds which consists of a Fashion Designer, Make-Up Artiste, Photographer and a Model. These teams will create original designs to win the sum of $20,000 as well as many fashion opportunities of a lifetime.
Contestants can follow the Fayrouz L’Original competition on the official website: www.fayrouzloriginal.com/competition to get updates and new trends from the competition.
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