For the fourth time in five years, Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. won a total of 15 awards at the annual Cannes Festival of Creativity held in Cannes, France.
The media agency holding company took home the medals through its agencies, OMD and PHD. Specifically, OMD won 11 Media Lions, which was the highest number of awards – one gold, three silver and seven bronze medals. PHD also smiled home with 4 medals.
OMD from Dominican Republic won the Gold Lion for OMG for its campaign tagged: “Ending the Silence”; while the Silver medals went to OMD UK and OMD Dominican Republic. OMD was also the credited partner for the Grand Prix winners in the PR, Creative Effectiveness and Mobile categories.
Daryl Simm, CEO of Omnicom Media Group Worldwide; said: “The scale and scope of Omnicom Media Group’s win at Cannes this year proves that relentless focus on excellence, innovation and talent always achieves results not only in terms of industry recognition, but most importantly, in driving business growth for our clients.”
Tolu Ogunkoya, CEO, mediaReach OMD explained:
“Our global winning culture cascades into our local markets; we train our talent on an on-going basis, including regional webinars on weekly basis as a source of inspiration to be abreast of latest developments and raise the game.”
We have many local initiatives through which we encourage our people to produce works that deliver on objectives and help overcome current business challenges of our Clients. This year too, mediaReach OMD Nigeria represented Nigeria at the Cannes Young Lions Media global competition; this is our 7th time at the Cannes, since 2008.
Photo Credit: Omnicom Media Group