The air was filled with fun and excitement as Pampers hosted its brand advocate, Tiwa Savage and some moms at its newest plant in Agbara area of Ogun State on Tuesday 8th November 2016.
The world’s leading diapers brought moms from different walks of life together to hang out and interact. While the high point of the session was a tour of the plant where the Diaper is produced, the session also offered the moms a chance to share small talks on their babies, and also get an opportunity to enjoy the new improved Pampers Baby Dry diapers designed with an in-built lotion.
The Pampers Baby Dry diaper comes with an in-built lotion that ensures that the baby’s skin is protected, by repelling wetness and absorbing the baby’s urine to keep the skin health. It offers a freshness to baby’s bum, ensuring that moms are worry free.`
Speaking on the session, Tolu Adedeji, the Brand Marketing Director, Procter & Gamble remarked that bringing the moms together at the plant was to stress the point of its ongoing #MomsKnowBest campaign. “At Pampers we understand that moms want a superior protection for their babies, and they also want to know how the brand they use on their baby is manufactured.
The Pampers Baby-Dry aggregates over 10 years of innovation of making sure that babies can enjoy not just a dry and comfortable night sleep, but a happy and healthy development as well,” she said.