AXE with its trending ‘Find Your Magic’ campaign, which encourages men to embrace their uniqueness for attractiveness hosted the most exciting exclusive VIP club party at the renowned Cova Lounge in Lagos. On arrival, guests were warmly ushered into the plush lounge decked out with illuminating AXE labelling and once settled in, guests were treated to an assortment of signature cocktails and delicious hors d’oeuvres. Lit to get guests in the grooving mood, the dance floor was all set, for the night’s party vibe.
Following a brief speech by a representative of the AXE ‘Find Your Magic’ brand, George Enema, Assistant Category Manager Skin Care & Deodorants, Unilever Nigeria Plc, during which he gave a short story about the brand, notably stating that “AXE is a brand which inspires its publics to be themselves. That is, to break the stereotype and express oneself by simply being you” George Enema continued that hence “the brand’s continued association with music as perhaps the oldest and most important form of expressing one’s self and exemplifying the ‘Find Your Magic’ Mantra”.
On the dance floor, guests were highly entertained with pumping beats by legendary DJs- DJ Sose and DJ Xclusive, filling the atmosphere with the most popular tunes. Alongside the renowned DJs, celebrity friends of the brand trooped in, including the very distinguished Denrele Edun who delighted guests with short interviews on the red carpet. Guests also spent the night mingling and taking numerous selfies with their favourite celebrities including; Lil Kesh, DJ Consequence, Young Six, Jaywon amongst many others. The night on the dance floor was wrapped up with winner of the DJ Search promo, DJ Teck Zilla blasting his winning tunes as he prepares to jet off to Ibiza next month where he will hang out and further thrill audiences with his talent alongside internationally renowned DJ Black Coffee.
AXE continues to break down the outdated idea of “masculinity” and inspires uniqueness in you. See all the photos below: