Antiseptic brand, Dettol has launched a brand new campaign directed towards reaching 10 million moms and saving the lives of 10 million Nigerian children from premature death – the MOMentum campaign (Mom to Mom)
This initiative was infused in a walk-athon which was held at Teslim Balogun stadium, Surulere to mark Dettol’s 50 years presence in the Nigerian market and saw consumers sign the pledge to save 10 Million children from unhygienic conditions.
Celebrities present at the event included Kate Henshaw and Chidinma.
Speaking at the event, Oguzhan Silivrili, Marketing Director for West Africa, Reckitt Benckiser said the walk-athon was a very symbolic component of the company’s greater journey motif. He described it as a conviction that lets Dettol lead the charge in Nigeria’s journey to reducing infant mortality and to partner all relevant government and non-government agencies in creating a hygiene conscious nation.
‘‘But of course Dettol cannot do it by itself, we need your help, we need your contribution. So today we are initiating a big campaign, a holistic one which we have called MOMentum- Mom to Mom which is targeted at mothers and will be reaching one million moms at antenatal clinics every year; plus will empower and enable them to share the best hygiene practices with each other to make a direct impact on the lives of their families and loved ones’’.
Also Rahul Murgai (Managing Director, Reckitt Benckiser Nigeria Limited/General Manager, Reckitt Benckiser West Africa) said the MOMentum campaign whose goal is to save ten million lives will go a long way in improving the hygiene situation of many households in Nigeria and significantly help to reduce death arising from preventable diseases.
In their separate remarks, Hamid Balogun (Permanent Secretary, Lagos State Health Service Commission), Sekiru Momdu, (Director , Chemical evaluation and Research NAFDAC) and Batty Okorochuwkwu (Second Vice President of the Nigeria Medical Association) listed partnership as key to effectively creating a hygiene conscious society. They expressed their resolve to continue to encourage Dettol in its strategy of educating and empowering mothers who can help reduce infant mortality in Nigeria.