Elegant, soulful and radiant; these are some of the words that best describe the music of South African artist Lira.
The vocalist who was recently named as the first African brand influencer for cosmetics giant Bobbi Brown is ready to introduce international ears to her alternative R&B sound with the release of her 6th studio album ‘Born Free’.
When asked to elaborate on the significance of the title ‘Born Free’ for this album, Lira says, “I grew up in a world where I faced so many limitations. I realized defining freedom for myself and subsequently living it was what I needed to do. In exploring this, the concept of ‘Born Free’ became clearer. I want people to realize how powerful they are and that they can own their freedom. This album has become more than a body of musical work, it seeks to inspire and create change – physically and most importantly, mentally”
Also, watch Lira perform ‘Let There Be Light’, one of the singles off the album below: