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Lira is the Face of Bobbi Brown’s 2016 South Africa Campaign



lira-bobbi-brown-campaign bella naija march 2016

South African singer Lira has been announced as this year’s face of Bobbi Brown for their South African campaign and she is the first African woman to represent the brand.

According to Marie Claire SA, Bobbi Brown had this to say:

I’m excited and incredibly proud to have Lira as an influencer for our brand in South Africa. I’m in awe of her inspirational life story and her strong commitment to giving back. Her positive attitude, natural beauty and confidence represent the brand’s philosophy of “be who you are beauty”

Marie Claire SA also shared a behind the scenes picture on Twitter.

We can’t wait to see the official campaign photos, stay tuned to BellaNaija Beauty for more on this story.


  1. j'suis belle

    March 26, 2016 at 4:44 pm

    it doesn’t look like her at all

  2. Tosin

    March 27, 2016 at 9:19 am

    she looks better than this.
    oh please check out her music. you need this in your life, for real

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