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Womenswear Label Maison D’Afie Releases Delicate New Fall 2016/2017 Collection Called ‘Tiki’

Richard Akuson




Fresh off a Vogue UK feature, Cameroonian label Maison D’Afie has released its Fall 2016/2017 look book campaign and everything from the clothes to the photo retouching and poses scream frail, fragile and ‘Do Not Touch’. Aptly named Tiki (meaning precious in the designer’s native Douala dialect), the designs are largely made up of shift dresses in mid century silhouettes, contrasting maroon/bordeaux and sage/mint tones with accents of child-like motifs stitched in colourful lines and shapes that are also complemented in iridescent appliques.

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For more, website: | Instagram: @maisondafie

Richard Akuson is founder at The PR Boy a boutique media and press relations agency for fashion, beauty and lifestyle brands with a specialty in raising the overall awareness of a brand, product or image of a company or person. Richard is also a weekly columnist at ('On The Catwalk' and 'Collection Conversations'), he's also a party host at The Front Row and a vlogger at Get Pink with Richard .Want to reach out? Follow @richardakuson on Instagram and @richardakuson on Twitter or send an email to [email protected]


  1. fleur

    March 26, 2016 at 1:58 pm

    Bene. Beautifully made. Wearable. Artistic.

    • Amaa

      March 27, 2016 at 7:28 am

      Lovely but another African designer trying to be accepted in the racist fashion world of the West that she or he is selling their birth right. Or did vogue put you up to this, what happened to black models are there not enough successful ones that could have done justice to you clothes. Very disappointed that we complain and we are still part of the problem

    • Tosin

      March 27, 2016 at 9:02 am

      i had to go back and read. i’d assumed it was an oyinbo fashion house. interesting point, Amaa.

    • Tosin

      March 27, 2016 at 9:15 am

      correcting myself,
      i agree with Amaa but with a different focus, on the product and not on the model. the model is just marketing, saying black or white can wear this. i feel it’s more important to make a unique, true-to-you product, and then sell it on global markets if necessary.

      product-wise, i often want to see when you’re making things here, make them sustainably (in a way that’s good for local economies) and that often means a connection with local – prints, themes, labour, …

      … and i sort of feel many times we copy out of a misplaced sense of awe – when there is so much to be awed about in our local environment if we only pay attention.

      a very fine collection, very fine. not everyone will have the same approach to design or the business of fashion.

  2. neeka

    March 26, 2016 at 2:23 pm

    this is so lovely. ready to wear and classic cuts…thumbs up to the designer

  3. nmadeevah

    March 26, 2016 at 3:15 pm


  4. Majestic

    March 26, 2016 at 3:56 pm


  5. Stella Gomero

    March 26, 2016 at 5:34 pm

    Awwwwwww I love all of it??????????????????????????????????????????????????????????????????

  6. Miss

    March 26, 2016 at 6:50 pm

    Yah!really impressed. We cameroonian re going places

  7. Natu

    March 26, 2016 at 7:13 pm

    I love every piece. The designs are beautiful and cohesive. These pieces can actually compete in the western market. Congratulations to the designer!!!

  8. Amh

    March 26, 2016 at 8:34 pm


  9. letty

    March 26, 2016 at 8:56 pm

    Straight to the point elegant timeless classics. People should learn to dress like this

  10. Kaka

    March 26, 2016 at 9:11 pm

    Attention to detail= 100%

  11. Tosin

    March 27, 2016 at 8:59 am

    omo! are you seeing what i’m seeing?

    what did they do to make the dresses just drape so nicely? comely, sophisticated, …

  12. Moremi

    March 28, 2016 at 4:56 pm

    Really nice and wearable clothes.

    For gorgeous fabrics and shoes, please add 7BF5FFE3

  13. Dinene

    April 2, 2016 at 1:59 pm

    @Tosin these clothes are all made in Cameroon by Cameroonians and feature embroidery of Bamileke symbols, tie dye and cotton wax. 🙂

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