Taking Nigerian Fashion to the International Scene! Renowned Label Lanre DaSilva Ajayi Debuts on Italian Online Fashion Retail Store Yoox.comPosted on Monday, May 14th, 2012 at 1:00 PM
By Damilare Aiki
In the past 7 years, Lanre DaSilvaAjayi (LDA) founder of eponymous self-named design label has grown tremendously passionate for fashion. This has made the LDA brand stronger and the label a fashion favourite among the media, celebrities and fashion lovers.
On Friday 4th May 2012, Vogue Italia and Yoox.com‘s project - Discovered in Africa by Vogue Italia exclusively on Yoox.com, was brought to life and declared open for everyone to shop for beautiful collections by going directly to Yoox.com.
Franca Sozzani – Editor-in-Chief of Vogue Italia and Fashion for Development Goodwill Ambassador has the task to promote the development in emerging countries through fashion. The Fashion for Development initiative started in 1996 with the help of Bibi Russel (Former Bangladeshi Model) who launched a development campaign in the textile sector with the help of UNESCO, specifically to help female workers free themseles from poverty.
In January this year, Franca Sozzani visited Nigeria to create a network of small and medium-size businesses which would have not been feasible without the input and assistance of Kola Karim (CEO of Shoreline Energy International), a well meaning business man who facilitated that LDA be part of the Discovered in Africa by Vogue Italia project.
Italian online fashion retail store – Yoox.com and Vogue Italia have managed to raise awareness of young talents including LDA, who might otherwise have remained unknown to the international retail market by providing this unique business opportunity.
The combined project of Vogue Italia and Yoox.com - Discovered in Africa by Vogue Italia exclusively on Yoox.com will be featured in the May Edition of Vogue. Federico Marchetti (Founder/CEO, Yoox Group) said “It’s a great project, because we have a great person supervising it (Franca Sozzani). Our costumers will be very much in love with some of the designers creations, because they are simply fantastic”
Here are some LDA outfits you can buy on Yoox.com
About Lanre DaSilva Ajayi
Nigerian Fashion Brand – LDA creates pieces that are unique in style and combines pattern, print, exquisite and even traditional fabrics to produce day wear, evening wear, gowns and cocktail dresses that bridge time and make the label successful. The brand has been featured in various African and international media including Vogue Black, ARISE Magazine, Daily Mail, Essence.com, WWD.com, ITN News, NTN24.com, ABCNews.com, Reuters UK and Centric/BET.
Every year, LDA produces six major collections and has showcased locally in Nigeria and internationally including the Thisday Africa Rising Festival, London (October 2008), ARISE Africa Fashion Festival, South Africa (June 2009), New York Couture Fashion Week (September 2009), Arise Magazine Fashion Week, Lagos (March 2011), Mercedes Benz Fashion Week Spring 2012 Made in Africa by Arise magazine, (September 2011) and Arise magazine Fashion Week, Lagos March 2012.