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Taking Nigerian Fashion to the International Scene! Renowned Label Lanre DaSilva Ajayi Debuts on Italian Online Fashion Retail Store Yoox.com

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In the past 7 years, Lanre DaSilvaAjayi (LDA) founder of eponymous self-named design label has grown tremendously passionate for fashion. This has made the LDA brand stronger and the label a fashion favourite among the media, celebrities and fashion lovers.

On Friday 4th May 2012, Vogue Italia and Yoox.com‘s project – Discovered in Africa by Vogue Italia exclusively on Yoox.com, was brought to life and declared open for everyone to shop for beautiful collections by going directly to Yoox.com.

Franca Sozzani – Editor-in-Chief of Vogue Italia and Fashion for Development Goodwill Ambassador has the task to promote the development in emerging countries through fashion. The Fashion for Development initiative started in 1996 with the help of Bibi Russel (Former Bangladeshi Model) who launched a development campaign in the textile sector with the help of UNESCO, specifically to help female workers free themseles from poverty.

In January this year, Franca Sozzani visited Nigeria to create a network of small and medium-size businesses which would have not been feasible without the input and assistance of Kola Karim (CEO of Shoreline Energy International), a well meaning business man who facilitated that LDA be part of the Discovered in Africa by Vogue Italia project.

Italian online fashion retail store – Yoox.com and Vogue Italia have managed to raise awareness of young talents including LDA, who might otherwise have remained unknown to the international retail market by providing this unique business opportunity.

The combined project of Vogue Italia and Yoox.com – Discovered in Africa by Vogue Italia exclusively on Yoox.com will be featured in the May Edition of Vogue. Federico Marchetti (Founder/CEO, Yoox Group) said “It’s a great project, because we have a great person supervising it (Franca Sozzani). Our costumers will be very much in love with some of the designers creations, because they are simply fantastic”

For more info on LDA, log on to www.LanreDaSilvaAjayi.com, to see all collections by other designers, click Here

Here are some LDA outfits you can buy on Yoox.com

About Lanre DaSilva Ajayi
Nigerian Fashion Brand – LDA creates pieces that are unique in style and combines pattern, print, exquisite and even traditional fabrics to produce day wear, evening wear, gowns and cocktail dresses that bridge time and make the label successful. The brand has been featured in various African and international media including Vogue Black, ARISE Magazine, Daily Mail, Essence.com, WWD.com, ITN News, NTN24.com, ABCNews.com, Reuters UK and Centric/BET.

Every year, LDA produces six major collections and has showcased locally in Nigeria and internationally including the Thisday Africa Rising Festival, London (October 2008), ARISE Africa Fashion Festival, South Africa (June 2009), New York Couture Fashion Week (September 2009), Arise Magazine Fashion Week, Lagos (March 2011), Mercedes Benz Fashion Week Spring 2012 Made in Africa by Arise magazine, (September 2011) and Arise magazine Fashion Week, Lagos March 2012.

26 Comments

  1. honey

    May 14, 2012 at 1:06 pm

    good for her! now pls can we have a wedding feature.. its been over a month! thanks 🙂

  2. jenny

    May 14, 2012 at 1:39 pm

    @HONEY; BN is waiting for me to get married, so they can post it…. Jezzzz LDA is going places…. am happy for her.

  3. sisiekomi

    May 14, 2012 at 1:45 pm

    Nice one!

  4. QueenofEverything

    May 14, 2012 at 1:45 pm

    OMG! I have requested the same… i feel like a wedding addict and BN used to feed my addiction, needless to say i am now suffering withrawal symptoms, BN please, biko, ejor, por favor

  5. Daniel Kreiss

    May 14, 2012 at 1:58 pm

    dancing

  6. love

    May 14, 2012 at 2:14 pm

    wedding abeg….not interested in all these

  7. burnt

    May 14, 2012 at 2:16 pm

    Proud of her

  8. saphya

    May 14, 2012 at 2:34 pm

    lol at withdrawal sympthom…[email protected] BN its about time though;-)

  9. Simbi

    May 14, 2012 at 2:44 pm

    With their overpriced nonsense!

  10. Beediva

    May 14, 2012 at 2:59 pm

    I tot im d only one addicted to it….BN abeg, its time for our favorite BN wedding feature.. cant wait for mine come *wink wink*

  11. Beediva

    May 14, 2012 at 3:00 pm

    I tot im d only one addicted to it….BN abeg, its time for our favorite BN wedding feature.. cant wait for mine to come *wink wink*

  12. christy

    May 14, 2012 at 3:15 pm

    What this about wedding pix,has BN not made it cleared that it not coming? Once it not stale national news am cool

  13. LPS

    May 14, 2012 at 3:25 pm

  14. Nike

    May 14, 2012 at 3:57 pm

    BN please feed us wedding addicts our fix. We need it!!!

  15. NGWANMA

    May 14, 2012 at 4:04 pm

    Proud of her!! plsssssssssssssssssssss,wedding pics.

  16. Ngozi

    May 14, 2012 at 4:06 pm

    http://ngweddings.blogspot.com/2011/02/weddings.html

    the link above is for all of us having withdrawal symptoms. I go there to get my fix 🙂

  17. konnie

    May 14, 2012 at 4:25 pm

    Have always loved LDA. Nice to have an outlet.

  18. MB

    May 14, 2012 at 4:43 pm

    Kudos to LDA – much talent! And yes we need our wedding fix, aso ebi fix, style fix from events – BN has been a little dry in that angle but we still luv u though…

  19. Sarah Brown

    May 14, 2012 at 5:27 pm

    LDA is such an amazing talent Extremely creative and so dynamic with each of her collections. Very happy for her to be recognized under this platform. Keep up the good work Lanre…Bravo

  20. konnie

    May 14, 2012 at 6:34 pm

    Just came from YOOX. Nice pieces. Your labor cost must be quite high.

  21. Janded

    May 14, 2012 at 7:33 pm

    Great for her. I love great ideas

  22. marvel

    May 14, 2012 at 11:03 pm

    Love LDA! I was never keen on the Vlisco stuff and prefer her amazing designs. And, er, weddings…

  23. [email protected]

    May 15, 2012 at 3:42 am

    Really lovely but Biko zianu why do you African designers use white models when pomote your products internationally a healthy mis of the 2 is not bad

  24. alexie

    May 15, 2012 at 3:56 pm

    WOW!!!! I likey

  25. cynthia

    May 22, 2012 at 10:25 am

    oo my!these are lovely.glad LDA is representing with style.lol. http://iceybelle.blogspot.com/

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