FrieslandCampina WAMCO Nigeria PLC celebrates its top brand, Peak Milk at 60. The colorful milestone celebration of 60 years of nourishing goodness was staged inside the magnificent Zinnia Hall of the Eko Hotel and Suites on Saturday, 23rd of May 2015.
The event was well attended by consumers from all walks of life including top personalities from the media, children and notable celebrities led by former Nigeria international and Olympic Gold medalist, Kanu Nwankwo.
The Managing Director, FrieslandCampina WAMCO, Rahul Colaco described Peak as “a truly Nigerian iconic brand’’.
He said, “since the presence of Peak in the Nigerian market, the brand has continued to grow despite several changes in the market. Peak’s success is attributed to two things: First, a singular focus, which is to nourish Nigerians with quality dairy nutrition in order to reach their Peak. Second, continually exploring ways to stand out of the crowded shelf and touch our consumers through every stage of their lives. Peak has won industry recognition as an innovative and trendsetting brand that delivers superior dairy nutrition across life-stages. The Brand’s positive results and success is about connecting with our Consumers, supporting our Business Partners and communities to pursuing their aspirations and reach for their Peak!”
He further stated that “every Nigerian grew up with Peak; Nigerians are still growing with Peak and without Nigerians, there won’t be 60 years of Peak milk, the iconic brand that has served the good people of Nigeria from generation to generation.”
There was comedy by ace entertainer, Gordons, dance drama and an electrifying presentation of “the foremost symbols and connotation of the Peak elements.” It was an exciting journey into the visual world of Peak, exploring the various symbols on the pack-River, Mountain, Canoe and Palm Tree. This pulsating and captivating story was presented in a fascinating piece of music-drama.
Guests were also taken through the story of Peak Yesterday, Today and the Future helping Nigerians achieve their dreams.
There were also the inspiring stories of those who came, saw and conquered with Peak. The story of Ajoke Okusanya, who rose from a petty trader to a Key Business Partner Peak; the amazing story of popular female artiste, Yemi Alade, was also a key highlight. The sensational “Johnny” crooner, won the first edition of Peak Talent Show in 2009 and told the world she would never have become a musician without the Peak Talent Show platform. “I actually wanted to get my B.Sc, get a job, settle down and live a private life until the Peak Talent Show came up and the rest as you can see is history”, she said.
The Marketing Director, Tarang Gupta in his closing remarks emphasized that the introduction of Peak in Nigeria 60 years ago gave the people “an experience of a new beginning with sharper minds, stronger body and matchless opportunities to bring out the best in them and reach for their peak. This is the inspiring story of Peak in Nigeria.”
He added that the story of the Peak brand is about Nigeria and the Nigerian people. “It’s your story, the story of the generations before you and the generations that will come after you. This is the celebration of our great past, happy present and brighter future.’’
“To Peak, there’s greatness in everyone. It lives in us. All we have to do is believe in it, work hard at it and we will surely achieve it.
Peak at 60 is a celebration of your story, my story, our story and the story of our great nation, Nigeria.” He concluded.