Lancôme Paris celebrated African excellence utilizing change makers in its My Shade My Power Campaign at Temple Muse, Victoria Island. Following its success in the U.K., the French leader in cosmetics capitalized on the influence of leading women in Nigeria while unveiling its Teinte Idole Ultra Wear Foundation available in 40 shades to the African market.
With 43 leading ladies, including 3 heroes who shared their personal stories, the campaign featured a media pace setter – Betty Irabor, a musician – Waje, a pilot/nurse/beauty queen – Powede Awujo, and some of Nigeria’s notable entrepreneurs, and prominent ladies in various industries.
Temple Muse, Africa’s Lifestyle Concept store, was transformed into a Parisian oasis. The spectacular night kicked off with Head International Makeup Artist – David Coranson Beaudu doing live demonstrations at the pop-up space. Guests were welcomed by Parisian Chic styled hostesses, exotic cocktails and hors-d’oeuvres.
The MC for the night, Eku Edewor announced to the buzzing, stylish crowd to make their way through a tunnel, to a transformed magical space that was draped in leaves, pink lights, and had #LancomeNigeria floating in the pool. Following her welcome remarks, Eku introduced the Lancoôme Business Development Manager, Sub Saharan Africa – Cyrielle Gbadja to do the honours of the unveiling.
Cyrielle welcomed the anticipating crowd once again and spoke about Lancôme celebrating black excellence with this historical campaign. Sharing the stage with the L’Oreal, Ella Afrique and Glam Brand Agency teams, who had a role to play in the execution of the campaign on stage, Cyrielle stated that Lancôme spends millions of dollars on research and development of makeup for black skin.
This campaign is unlike any other Lancôme has done before as the African campaign focuses on the diversity of beauty across various ages.
Having already launched internationally, the foundation is an addition to the Teint Idole range of concealer created by the L’Oréal-owned brand, which also includes Teint Idole foundation stick and Teint Idole cushion.
Lancôme is at the forefront of the cosmetic industry as it is the only makeup brand with a foundation that lasts 24 hours, has a matte finish, and has the most shades for women worldwide. All Lancôme 3 axes products are available at all Essenza stores and also available for one month at the Lancôme Pop Up at Temple Muse.
My Shade, My Power Unveiling
Photo Credit: Insignia Media