Davido covers Fader Magazine with a Revealing Interview

Fader Magazine_DavidoDavido is on the cover of the global issue of Fader Magazine, and the cover story details his journey to America for college to where he is now. It’s titled, “How Davido Became African Pop Music’s Fortunate Son”.

The interviewer spent four days in Lagos and even followed David and his crew to Quilox for his brother’s birthday, where she said it was so similar to other clubs around the world, 

The women hanging around the VIP are wearing the same crop-tops and cut-out dresses that I’ve considered buying from Instagram boutiques.

The magazine photographed him with his daughter Imade in her room, talked about the baby mama drama, but just in the context of him wanting multiple income streams aside from shows, they followed him to his father’s house and more. You can read the entire feature by Rawiya Kameir on the Fader website here.

Here are some highlights.

On Davido’s House
For the past three years, Davido, now 23, has lived in the posh Lagos neighborhood of Lekki, in a three-story house that welcomes a revolving cast of employees, friends, and hangers-on, with imported weed and liquor in constant supply and demand.Fader Magazine_FEATURE_DAVIDO_OWENS_07_WEB_xnuwst On a Friday afternoon in December, he’s sitting on a couch in the home’s top-floor lounge, telling his life story to an audience of a half-dozen people.

At Davido’s house, the walls are dominated by portraits of Davido. Most of the pieces, including a five-foot tall Old Masters-style painting, have been painted by fans, who camp outside for as many as three days, waiting for Davido to accept their offerings.

On His Family House
Davido’s childhood home is just a few minutes’ drive away. Inside, there’s a grand marble staircase, and family photos spanning several generations line the walls of multiple living rooms. (Davido’s godfather, it should be noted, is Aliko Dangote, a construction magnate whose estimated $18 billion net worth has earned him Forbes’ title of Africa’s richest man for the past three years.)

On Atlanta Police Raiding His Home, Paid for in Cash
“I guess a neighbor must have tried to snitch. They saw me and thought, ‘How did that African get here?’” he says. “How do I explain to someone who’s never heard of me that I’m famous? I showed them all of my videos on YouTube. They loved it.”

The Fame
For Davido, the result has been a kind of fame for which there are few parallels. When I land at Murtala Muhammad International Airport in Lagos to report this story and discover I don’t have the necessary yellow fever vaccination document required for entry, I successfully drop his name, much to the delight of a middle-aged official who asks me to pass on a message. “God bless our son, Davido,” he says.

A couple of days later, Davido performs at the wedding reception of family friends in Lekki’s Lagos Oriental Hotel. His five-song set was offered to the newlyweds by a family member as an ostentatious gift, much like the brand-new Bentley on display elsewhere in the hotel’s ballroom. Afterwards, he attempts to snake out of the hotel through a makeshift exit, his oblong face streaked with sweat.

Dozens of young men crowd the wings of the ballroom, undeterred by the armed soldier who is a member of Davido’s everyday security detail. Waiters drop their serving trays for a chance to touch him. Bartenders and ushers abandon their posts. Palms are thrown to faces, temples, and the sky in disbelief. But the wilder the scrum grows, the calmer Davido seems; similar scenes manifest nearly anytime he appears in public, and he’s accustomed to the hysteria. “Sometimes they want money, sometimes they want photos, but sometimes I think they just want me to see them,” he tells me later.

Fader Magazine_FEATURE_DAVIDO_OWENS_02_WEB_hi3sygThe Future – On Going International with Sony
The Sony deal, which was brokered in part by Nigerian-born, U.S.-based A&R Efe Ogbeni, will provide him with new resources to reach American and European fans. Davido envisions snagging an opening spot on a prime U.S. tour, a big push for a crossover single, and other traditional major-label marketing. Baddest will feature non-African artists—Future will appear on at least one song, Davido says—and strike an overall balance between Nigerian pop and American-inspired hip-hop. “I know what kind of songs work. The music should have everything in it—Jamaican, African, American, everything. Something like Wizkid’s ‘Ojuelegba,’ it has a cool feel to it,” he says, nodding to the song remixed by Drake and Skepta in 2015. “But are foreigners going to come to Nigeria to listen to that all the time? No. It has to have a pop influence.”

Davido thinks he will triumph where others have struggled because of his innate cultural literacy of both the U.S. and Africa, the result of being raised between worlds. Long before the internet erased them for the rest of us, money and travel erased borders for him. “I can be in the club with Meek Mill and Future and be on a level with them,” he says. “I understand what they’re talking about. I know what the trap is. These are things that some of these other guys, they don’t have it. They can’t have these conversations with the rappers, so how can they have them with the fans?”

Photography: Travys Owen

19 Comments on Davido covers Fader Magazine with a Revealing Interview
  • What is this? February 18, 2016 at 11:12 pm

    Please is he talking his material wealth or music? #confused

  • What is this? February 18, 2016 at 11:13 pm

    Please is he talking about his material wealth or music? #confused

    • ATL’s finest February 18, 2016 at 11:44 pm

      ?????????waste of my 5secs. What a bring interview.

      • Chika April 22, 2016 at 6:16 am

        You wasted your own time by clicking in on the article SMH.. Nobody asked you to click 😛

  • ATL’s finest February 18, 2016 at 11:45 pm


  • shady February 18, 2016 at 11:45 pm

    Hmmm imported weed in constant supply and demand.? And u have d guts of accusing mama Imade of smoking weed while u’re d number one supplier of weed. No wonder the poor girl ended up with respiratory problems.

    • ElessarisElendil February 19, 2016 at 1:02 am

      That too and LMFAO we even import our weed. Nigerians are determined to make people like me advocating against protectionism look insane.

      BTW shouldn’t the NDLEA I don’t know…………………do something……………..Our taxes still fund them right???????

    • Ann February 19, 2016 at 1:33 am

      This is such a stupid comparison. No one is mad that his baby mama smokes weed people are mad that she smoked weed while breastfeeding a child. It’s like your husband still drinking wine while you abstain from wine while pregnant or close hours before breastfeeding a child.

      • Ola February 19, 2016 at 8:00 pm

        Wrong! If someone drinks alcohol, the alcohol only enters that person’s body and not those around him/her. With weed, the people around the smoker can be arrested. It’s a fair comparison.

      • Ola February 19, 2016 at 8:01 pm

        Oops, I meant “can be affected”

  • madman February 19, 2016 at 12:34 am

    I like Davido. Cool guy

  • SS February 19, 2016 at 1:41 am

    Shame to nigeria…..at the mention of davido at port of entry…..the door was flung open yakata,another news to the world that you can have your way anyhowin naija…..imagine bad publicity

  • Tope February 19, 2016 at 4:15 am

    Stare at the cover long enough and you’ll bust out laughing .

    I love this guy but this interview was bleh . Ehh sounds like lets change the perception of what people think about Africa we have money and weed too.

    Side note im dying to see what music he makes that actually croses over .

  • Tosin February 19, 2016 at 7:23 am

    I’ve read the full interview more than once. Nice, portrait-like, writing.

  • Zeeebby February 19, 2016 at 8:36 am

    Its either Davido is soooooo boring they couldn’t find anything better to write or the interviewer needs to be fired…..

  • Uberhautelooks.blogspot.com February 19, 2016 at 8:42 am

    This interview makes Davido, his Parents and Nigeria look irresponsible in one breath! Kai! Davido, how can u grant this kind of interview? I won’t even mention the weed part in connection with imade/sophia!
    Why bring Ojuelegba into this not so professional interview?
    In fact, I’m flabber-whelmed and over-gasted

  • keke driver February 19, 2016 at 8:52 am

    I should be giving an award for reading half through….oh! my goodness

  • prince February 19, 2016 at 1:17 pm

    Its OK. keep enjoying. its your time

  • P.gavii February 24, 2016 at 2:34 pm

    God has smiled on David even before he was born so no matter what he does it just propelles him. Weed or no weed he has been chosen so no matter what you say sorry it won’t hold water, love or hate it won’t count. Just ask God for your own blessings…

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