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“White Noise” – View the Simply Chic Restort 2015 Collection from IamISIGO

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I Am Isigo White Noise Resort 2015 Collection - BellaNaija - August2014038

Presenting the Resort 2015 Collection from Nigerian stylist Bubu Ogisi‘s fashion label IAmISIGO – “White Noise“.

The collection features monochromatic pieces, as well as individual white & black overalls, trousers, dresses and other pieces.

Set against a sky blue backdrop, the Resort collection hosts pieces perfect for a Summer vacation. We especially love the simplicity of the shoot, as is typical of IAmISIGO lookbooks, which narrows your eyes to the pieces alone.

According to the Artistic Director & Owner of the brand, Bubu Ogisi – “Going back 15 to 20 years ago when we sat in front of the non-remote televisions then, waiting for a programme to start all I remembered was staring into the movement of the black pixels and wondering why they were confined to this box

She also added that after the splashy, bold colors of the past few season, they decided to opt for a much more cleansing palette with head-to-toe stripes and clean black and white looks for resort.

The rectangular grid inspired the rectangular shaped Bubu shirts, Bubu crop and Bubu Dress. The slits along with the mesh detail and uneven side pieces were inspired by the sequence of serially uncorrelated random variables with a zero mean and a finite variance. The uniform probability distribution formed the base for all the oversize pieces sticking to our core brand values of being minimal but yet audacious.

The irony of such a scientific contrast for something that is commonly seen to be “nothing” gave them the right rules to create their Resort 2015 collection “White Noise”.

See the collection below.

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Photo Credit
Photography: Bernard Okulaja (@sleekben)
Makeup: D’Artiste By Dodos (@iamdodos)
Model: Aiyese Elizabeth Itunuayo (@lizzy_pearl_111)
For more infromation, visit www.iamisigoonline.com

Jennifer is the Beauty Editor & Style Representative of BellaNaija.com. Get in touch - Send an email to: beauty(at)bellanaija.com or style(at)bellanaija.com | Follow us on Instagram: @bellanaijabeauty OR @bellanaijastyle | Follow us on Twitter: @bellanaijastyle

25 Comments

  1. nice and different

    August 9, 2014 at 4:23 pm

    i love!!!my style for sure

  2. ejay

    August 9, 2014 at 4:43 pm

    I like well done bubu, now id rather see this than vonne,kunbi,toke,etc

  3. Anon

    August 9, 2014 at 5:06 pm

    Yes to the dungarees.

  4. thatshychic

    August 9, 2014 at 6:30 pm

    Na, BN, the simple background narrows my eyes to that ugly white stool that looks like something I would’ve made in high school woodwork class -_- All I see is a model drowning in ill-fitted poorly tailored clothes. Bubu should stick with being a stylist, no attempt at dress-making Biko…

  5. cos I say so

    August 9, 2014 at 7:58 pm

    Apart from the structured clothes,everythin looks like a hot mess

  6. Dora the explorer

    August 9, 2014 at 8:09 pm

    the model the model the model is all I see!!! she’s lovely *no homo*

  7. David Nwachukwu

    August 9, 2014 at 8:12 pm

    Looove this!

  8. misty

    August 9, 2014 at 10:15 pm

    Dis is beautiful

  9. Lawlah

    August 9, 2014 at 11:08 pm

    Rotfl…. First off, finishing is poor…… Secondly, Why would a “designer” dissipate so much energy and resources to make and market fashion pieces that would be easily replicated by any mgbeke tailor?…. And what is the outfit in the second to the last picture supposed to be? ….. Is it a plumber’s outfit with an exaggerated hip line. So many questions on my mind….

  10. nneoma

    August 9, 2014 at 11:44 pm

    @ Lawlah”is it a plumbers oufit with an exaggerated hip line” wish i could send u a pic of me laughing and crying.

  11. 37clues styling

    August 9, 2014 at 11:53 pm

    What’s not to love. Its a beautiful collection. The story is easy to follow. The pieces are very retro. Love the work, #flawless.

  12. BEAUTIFULNBLESSED

    August 10, 2014 at 1:48 am

    J’ADORE………..

  13. Livy

    August 10, 2014 at 8:02 am

    That girl. mehn, just got myself a bride

  14. Oby

    August 10, 2014 at 8:21 am

    I can visualize my luv Rita Dominic rocking one of these tho. Nice!

  15. GIDI UP SEASON TWO EPISODE ONE REVIEW

    August 10, 2014 at 2:54 pm

    How is it possible that a summer vacay collection lacks color? Who wears black & white in Summer? :s

    • Tunde

      August 11, 2014 at 9:20 am

      This is actually a “Resort collection”. Kudos to the designer for being one of the few Nigerian designers to risk creating this collection. The idea behind a resort collection is for it to be marketed to an affluent clientele. The pieces are meant to be worn to their private beaches, yachts, vacations in the Hamptons, Maldives, Monaco and other exotic summer vacation destinations. Pieces are meant to be loose, effortless and future high end materials that are chilled. A burst of colour would have helped here. Most international design labels add a lot of colour to their resort collection. But white is a great choice too.

  16. Simmie

    August 10, 2014 at 5:19 pm

    Absolutely stunning….affordable I hope!

  17. wisest duchess

    August 11, 2014 at 8:05 am

    Not feeling any of it!

  18. Tinu

    August 11, 2014 at 9:49 am

    Great job Bubu, This is a beautiful collection. Well done.

  19. shecool

    August 11, 2014 at 9:51 am

    Woo she looks like Kendall Jenner

  20. deb

    August 11, 2014 at 12:40 pm

    Some of these clothes were made for rita dominic.

  21. sum1special

    August 11, 2014 at 12:56 pm

    Not flattering.

  22. jojoophina

    August 12, 2014 at 8:13 pm

    Super cool

  23. Onyxsta

    August 12, 2014 at 10:52 pm

    This collection is perfection
    Can’t fault a single look

    BLEURGH – bleurghnow.com

  24. monaresa

    August 15, 2014 at 3:32 pm

    the dresses are loud and yet calm. they are fragile yet powerful. the strips, both the black and white and the brown and white, hit the eye with a welcome note and are far from an immediate reference to a prison inmate. all beautiful dresses. will wear them all

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