For the third year in a row, Knorr, Unilever’s largest brand in partnership with United Nations World Food Programme (WFP) marked the 2016 World Food Day with the #ShareAMeal campaign. This year’s activation which began at Marigold College, Oworonshoki Lagos, had popular actress and Knorr’s brand ambassador, Omotola Jalade-Ekeinde and Unilever employees prepare and share nutritious meals in line with Unilever Knorr’s Green Food Steps of making nutritious meals. The 3 green Food steps include tossing green vegetables into your stew, stirring them in and crumbling the iron fortified Knorr stock cube. The #ShareAMeal train will also visit some IDP camps in the North Eastern part of Nigeria.
Speaking at the school’s event, Unilever President Africa, Bruno Witvoet said:
‘’With 25% of the world’s population unable to access the nutrients they need to live a healthy life, Knorr uses platforms like World Food Day to create a better world. We’re excited to be a part of the 2016 World Food Day, and we are totally committed to helping Nigerians get the nutrients they need from their meals. The energy here is amazing. With Omotola around, and the children so excited, we are able to spread the word and encourage people to #ShareAMeal.”
Knorr Ambassador Omotola Jalade-Ekeinde who was well-received by the students, demonstrated the Knorr Green Food Steps and shared Knorr’s nutritious meals to them. She also led the students in various fun activities such as dancing to the Knorr song.
“I have always had projects promoting wellbeing in children and women, so being a brand Ambassador for Knorr on such a project is perfect synergy. I am excited to be a part of what Unilever Nigeria is doing with Knorr to address the serious issue of anaemia in Nigeria”, she said.
Also speaking at the event, Brand Building Director Foods, Nsima Ogedi-Alakwe explained that the World Food Day event forms part of Knorr’s commitment to help reduce the prevalence of iron deficiency anaemia in Nigeria, and improve the health and happiness of a billion people by unlocking more flavour and goodness from everyday food.
Following the success of last year’s campaign through which over one million nutritious meals were shared globally, Knorr and WFP are endeavouring to make an even bigger impact with this year’s World Food Day. In addition to sharing another one million meals, this year’s campaign also incorporates the ‘world’s first truly global language’ of emoji, where people can simply tweet #ShareAMeal alongside a meal emoji of their choice.
The digital campaign will encourage people across Nigeria, and the world to tweet #ShareAMeal plus their favourite meal emoji to donate a nutritious meal to a local food charity, enabling people across the world to help create a brighter future where nutritious food is more accessible.
World Food Day marks the three-year anniversary of this impactful, long-term global partnership between Knorr and WFP. Together, Knorr and WFP aim to improve global access to nutritious food. To date, the partnership has provided a total of three million school meals in many countries around the world.
People looking to get involved in this year’s campaign can follow Knorr on Twitter using #ShareAMeal or find out more about this year’s programme at www.knorr.com. Donations to the UN World Food Programme can also be made at wfp.org/shareameal.