Close Up, “the nation’s favorite toothpaste”, has set the pace for an engaging and fun filled Valentines season among Nigerian youths with the launch of its digital social game, “Cupid Games” at the Oriental Hotel, Lekki, Lagos
Valentines is a season in the year for getting closer and expressing affection, and they have decided to use this opportunity to engage young people at a time when closeness is in the air. The Close Up Cupid Game is a platform where young Nigerians can meet and form new friendships.
Speaking at the launch of the game; David Okeme, Brand Building Director, Unilever Nig. Plc , stated that they believe that through this campaign, Close Up will create more opportunities for the youths to get closer and start conversations with others. He also said; “Close Up is Nigeria’s leading toothpaste for three times fresher breath and white teeth. We believe in giving Nigerians the confidence to go get what they want and Close Up Cupid Games will give our consumers such an opportunity.”
Check out a few photos from the event.