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Hair Care brand Design Essentials launches New Product Range with HairDressers & Barbers in Lagos

BellaNaija.com

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Design Essentials Product Range Launch - BellaNaija - August2014024

Nigeria’s hair industry got a refreshing burst of services when hair care brand Design Essentials (DE) from global manufacturer McBride Research Labs (MRL) Inc., launched its range of products at Civic Centre, Victoria Island, Lagos on Thursday 24th July 2014.

The brand’s entry into the Nigerian market includes a series of events such as the business activation launch tagged “Design Essentials Launch & Consumer Awareness Day” and a two-day technical challenge with MRL Master Trainers passing on skills and engaging leading salons, hairdressers, barbers and hairstylists in a nation wide program.

Dionne Smith (Global Educator for Design Essentials), Deshonica Kerrie and other MRL stylists were on ground to work their magic on the DE models and other celebrities.

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Mazen Malek (Business Development Manager, XO Wine Stores) receiving the DE hair makeover

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The Consumer Activation Area

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Guests at the event experienced DE’s Natural and the Design Essentials® Home Care Solutions and got first hand hair care advice. The launch also featured the DE Purple Carpet with a parade of the glamorous DE models showcasing their hair makeover; while event partner and Nigerian stockist of Nicolas Feuillatte Champagne, XO Wine Stores, provided unending glasses of champagne to guests.

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In addition Celebrity makeup artist, David Onyedike of DaveSucre offered free makeup services at the venue courtesy of DE.

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Dionne Smith (Celebrity UK-based hairstylist) & Dave Sucre (Celebrity Nigerian Makeup Artist)

Some of the personalities in attendance included: Cornell McBride Snr (Founder, MRL); Cornell McBride Jnr (President, MRL, ); Adesuwa Onyenokwe (Publisher, Today’s Woman Magazine Publisher); Joshua Lomotey (International Sales Manager, MRL); Sharon Thompson (International Marketing Manager, MRL); Tokunbo Chiedu (MD/CEO, PTF Orchards); Patrick Marinho (Director, PTF Orchards); and Femi Niyi (Director, PTF Orchards), among others.

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Shine (Cool FM OAP )

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Femi Niyi (Director, PTF Orchards)

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Tokunbo Chiedu (MD, Compass Consulting)

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Adenrele Niyi (Project Director, All Africa Music Awards)

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Cornell McBride Snr (Founder, MRL)

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L-R Tokunbo Chiedu, Cornell McBride Jnr & Adesuwa Onyenokwe (Editor-in-Chief, TW Magazine)

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L-R Kolufunse Ajala, Mercy Cuadrado & Chichi Rjeily

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The technical training with Nigerian Hairdressers and Barbers handled by MRL Master Trainers

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Femi Niyi & Sharon Thompson ( International Marketing Manager, MRL)

Design Essentials Product Range Launch - BellaNaija - August2014020

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Dionne Smith (Celebrity UK-based Hairstylist) & Femi Niyi (PTF Orchards Director)

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Cornell McBride Jnr

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Adenrele Niyi & Abayomi Adeniyi (CEO, Abraham Shelters)

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Patrick Morinho

Patrick Morinho

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4 Comments

  1. chika

    August 12, 2014 at 2:59 pm

    wew! lady in d middle; first pix. so tall, she can even see 2maro.

  2. Dionne Smith

    August 12, 2014 at 4:31 pm

    Great Article! They caught me boogying!

  3. Kolufunse . A .

    August 14, 2014 at 6:23 pm

    Very Impressive product, very well co-ordinated event and very skilled hairstylists! Thumbs up all round. 🙂

  4. JustMai

    September 1, 2015 at 2:29 pm

    Is the product available in Ghana or the UK?

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