Elegance and glamour was showcased on the runway on Saturday 6th September 2014 in Lagos as Aquafina Elite Model Look Nigeria contestants strutted their stuff at the Eko Hotel events centre. The prestigious international modelling event saw contestants competing and modelling designs from top fashion companies within and outside Nigeria.
After weeks of rigorous drills and style tutelage at the boot camp, the 20 male and female finalists sought to win the Aquafina EMLN 2014 prize with mouth-watering cash prize of $5,000. The winners in the male and female categories will represent Nigeria alongside 80 other countries at the global contest in China and stand the chance of winning $150,000.
In the run up to the competition, the contestants took time off to visit the corporate headquarters of Seven-Up Bottling Company, Ijora and Ikeja bottling plant and were received by the staff and management led by the Managing Director, Sunil Sawhney who charged them to seize the opportunity provided by the Aquafina Elite Model contest to aspire to be one of the top models in the world. Sawhney noted that Seven Up Bottling Company has been giving young Nigerians platforms to realize their dream either in the Pepsi Football Academy which has produce world football stars such as Mikel Obi or the Harvard Business School MBA scholarship in which four Nigerians have been sponsored so far benefited from the two year scholarship.
While at the Ikeja Plant of Seven-Up Bottling Company Plc, General Manager of the plant, Dele Abioye, gave the finalists a resounding welcome and assured them of the brands support, wishing them luck as they enter the final stage of the contest.
Since 2013, Aquafina table water, a brand from the makers of Pepsi has been sponsoring Elite Model Look Nigeria. This year’s edition has been exceptional as models from different parts of Nigeria participated massively with over 4,000 at the casting. The final is expected to be a night filled with entertainment and fun, as popular Nigerian music acts such as Banky W, Praiz and American based artiste, Gina, will serenade the show with hit songs.
Head of Marketing, Seven-Up Bottling Company Plc, Norden Thurston said: “Aquafina as an international brand is happy to be associated with Elite Model Look Nigeria. Aquafina is pure table water, one of the biggest water brands in the world and we believe pure beauty begins from within which can be guaranteed by drinking a very pure table water like Aquafina.”
Neoma Anosike, an 18 year school leaver won last edition’s contest. This year’s edition has the male category added to give equal opportunities to every aspiring young model not minding the sex.
Bellanaija is a Media Partner with Aquafina’s Elite Model Look Nigeria 2014