Africa’s leading makeup brand, House of Tara over the weekend unveiled its limited edition range of the bestselling TARA Dual Powder – The Gold Collection. The Gold Collection comes in a fancy metallic gold casing and will be available for a very limited period in select stores.
Curated for the stylish woman who celebrates her individuality, this luxurious collector’s item retails at N5,500.
As well as the premium aesthetic of the gold packaging, the mineralized Dual powders have the added benefit of being gentle on the skin as they are fortified with sunscreen and Aloe Vera. The powders are also talc, paraffin and fragrance free, thus reducing the risk of any skin irritation, breakouts or other adverse effects.
The Gold Collection was first unveiled in Abuja by Tara Fela-Durotoye, the CEO and Creative Director of House of Tara, Bose Fashina; the first Tara bride and Mwamvita Makamba a special supporter of the brand from Tanzania.
In Lagos, the Gold Collection was unveiled by Tara Fela-Durotoye, Osayi Alile; a member of the Board of Directors of House of Tara and Iro Obuoforibo of Hairven Haircare.
‘Gold packaging is an interesting concept in this current economy. The idea is to give our customers a piece of luxury without them having to break the bank”, Said Bukola Akinmboni, Marketing Manager for House of Tara.
The Gold Collection is now available for purchase at all House of Tara retail stores nationwide and exclusive partner stores: Casa Bella, Medplus Pharmacy and Hubmart Stores.
See some photos from the Lagos and Abuja Launch: