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Vlisco’s New Initiative Targets The Future of Fashion in Africa

BellaNaija Style

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The brand behind all our favourite textiles and prints Vlisco has kicked off a new project titled Vlisco & Co targeting the younger fashion community in Africa. The project is an explorative journey that will allow the new generation of fashion creatives to collaborate and interpret their own vision of the Vlisco designs.

For its first edition, Vlisco engaged the young creative community in Accra merging the skills of fashion brands; House of Paon and Ushie, with celebrity stylist Kelvin Vincent.

The designers showcased individual and striking collections using Vlisco fabrics for Vlisco & Co, while Kelvin designed accessories designed the accessories.

In the collections seen during the presentation, the classic and modern prints were shown in new silhouettes, unusual cuts, displaying a younger, fresh vibe that impressed a style-savvy audience.

In a statement, Zara Ateijl, the Creative Director of the brand said:

I hope that Vlisco & Co will be a success, because together with you, we continue to create new stories and be an inspiring brand, because only together we are Vlisco.

See all the designs from Accra designers for Vlisco & Co on www.bellanaijastyle.com

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