BN Making It!: Meet The All-Rounder, It’s 360 Degrees of “The Stubborn Biafran Soldier” Noble Igwe

BN Making It! is a BN feature focused on young entrepreneurs. BellaNaija.com launched BN Making It! in 2009 and we are hoping to spotlight more upcoming entrepreneurs in 2011 and beyond. We will feature young African entrepreneurs both at home and in diaspora who are making an impact in their chosen fields. Technology, Non-Profit, Fashion, Media, PR, Music and everything else. From those who are just starting their first company to young Africans who have their companies listed on the stock market. The purpose of this feature is to promote and encourage entrepreneurship among young Africans. We aim to inspire the next generation to be enterprise builders. Noble Chibuzor Igwe is not a name to be ignored. Tagged by many readers of BellaNaija as “That Stubborn Biafran Soldier” and the man behind the 360Nobs brand, Noble constantly exhibits strong character traits such as determination, resilience and hard work. BellaNaija is proud of Noble’s achievements and his thirst for more definitely positions him for even more all round  growth.

Who is Noble Igwe?
Noble Igwe is the son of Sir Herbert & Lady Charity Igwe from Umuomaku in Orumba South Local Government of Anambra State. I was born and raised in Aba, Abia State, but education took me through National High School Aba; St Augustine’s Anglican Seminary Nbawsi; Federal Government College Okigwe and the University of Nigeria, Nsukka.
Growing up was fun because I’ve got the most wonderful siblings and we had the best things of life that could be provided by our parents.

Tell us about your career development
I started my career (NYSC) as a Fine Arts teacher with the Gombe High School, Gombe State in 2004; then Virgin Nigeria Airways as a customer service officer in 2005 but moved to the Marketing Department in 2006. I left Virgin Nigeria Airways in 2008 for 141Worldwide, an advertising firm and finally resigned from paid employment on April 1, 2011 to start The 360 Nobs Group.

As a full fledged Aba boy, what was your first experience of Lagos after a long stint in the East.
Hahahahaha. Is this the point where I say ‘I was mesmerized with the length of the 3rd mainland bridge’? Anyway, before moving to Lagos in 2005 I used to visit on holidays and cannot point out any outstanding first experience, but one thing that stood out was the neighbor-to-neighbor relationship. I grew up in an environment where it was acceptable to go to your neighbor’s house and say “Biko, Mama Emeka, nye’m matches and maggi. Emesie, ka’m nye kwa gi” – “Please, Mama Emeka give me some match sticks and a cube of Maggi. I will give you back later”

Moving to Lagos, I realized that it was totally uncool to “beg” for match sticks. In most cases, a lot of people didn’t know their next-door neighbors and it was “ok” to sit in your car while the car in front of you is being robbed. One thing was clear: in Lagos, “You are On Your Own!”

From Urban & Regional Planning at UNN to Customer Relationship Officer at Virgin Nigeria.  How did that happen?
My parents believe that University education is to make one trainable and provide you with the necessary skills to fit into any environment. Towards the end of the mandatory NYSC programme in 2004, I saw an ad in The Punch Newspaper for vacancies in different positions in the then newly- approved National flag carrier. I applied for the position that had no work experience requirement and I was called. It was at that point that I moved away completely from drawing, but I kept the knowledge of space arrangement.

How did you transition to public relations and media?
I’ve always loved to organize events right from my days in the University and in most cases, these events required publicity. So I would put together the idea, find ways to publicize these ideas and then use the available platforms for post-event publicity.
I joined Virgin Nigeria as a Customer Relationship Officer, but was officially moved to the Marketing department because of the way I handled the first ever Virgin Nigeria Anniversary. While working at Virgin Nigeria, I used to write Facebook notes and one day I was contacted by BN to write for them. If you missed them check out the links, here and there. These two events gave me the courage to take my interest in media and public relations more seriously. While Virgin Nigeria events provided me with the opportunity to meet with people who work in entertainment, which required PR, Bellanaija.com provided me with the platform to share my writing with a bigger population. Equipped with knowledge and experiences from these diverse fields, I decided to go into advertising to learn the act of creative publicity/promotions. It was at that point that Mo’hits employed me for PR, followed by SWE Bar and the rest is history.

;)

How did you start 360Nobs Limited?
We’ve moved from 360Nobs Limited to The 360Nobs Group. In 2007, I registered a business name “Noblekonsepts” and with it, I was doing my PR and events. Because I was still in paid employment, I didn’t register or bother with the registration of a proper company, as I did not have an office for my personal business. However, when I started doing business with more than one artiste and more than one lounge, I decided that it would be more professional to register a company that would play majorly in entertainment & lifestyle. I started the business and later called in two of my good friends (Oye Akindeinde & Tonia Soares) to join me on the board as partners and directors. They brought in their special skills. We set up 360Nobs Limited housing, 360PR, 360Events, 360Productions & 360nobs.com in 2010 and later moved them under The 360Nobs Group housing the above, 360Delivery and the soon to be launched 360Cafe.

What was the first major setback you had?
I cannot point out a major set back, but I would say that I wasted a bit of time in paid employment after 360Nobs limited has been registered. I was dating the Comfort Zone and didn’t know when to leave. I was hoping to get a “pointer” for the right time and I think not being directly and actively involved in the business affected the growth a little bit.

However, I can’t completely refer to that as a set back because I wanted to make sure that the business would be able to stand on its own.

How did you source for funds?
I had a business plan while I was in paid employment and, every year, I was putting away some money to be used in starting my own business.
I made sure that monies realized from PR, SLU…shh and every other thing I was doing on the side didn’t go to waste because I wanted to take the business risk with personal funds and not a bank loan. So I had a plan and I saved to give birth to my dream.

What kind of support did you have?
I didn’t have financial support from anybody, but I have enjoyed unending support from family and close friends. Segun Demuren, who’s also on the board of directors, Ebuka Obi-Uchendu (Company lawyer) and Olamide Adedeji.
My family is always there to support me and because I was not sending money home while in paid employment, I was able to save to start my own business.

ABE Boys

Tell us about the 360 Nobs Group
The 360Nobs Group plays in the lifestyle and entertainment sectors. 360nobs.com, 360PR, 360Management, 360Production and 360events are all under 360nobs Limited as the parent company.
360PR is the PR arm of the company and has worked with some of the best in the Nigerian entertainment industry such as D’banj, Banky W, M.I, Pope, Chykay, May Boys ,Ebisan and many others.
A lot of artistes need publicity and we’ve been able to deliver for our clients.
360management deals with artiste management, which includes booking them for shows; managing their daily dealings as it relates to their music career. 360 management has worked with WAJE and is currently working with Kayzino & Eva jay
360Production are the owners of the popular SLU…shh brand and have handled events such as MI’s album launch, De marquee first year anniversary, SLU…shh with HP, etc.
360Events handles events management for clients such as Deuces, De Marquee, Bacchus, Twin Peaks, amongst others. It has not been easy but the glory of God has been guiding us and has been providing us with clients.
Special thanks go to MNET, MTN, HP, NOKIA, Etisalat, CIROC and etc. They’ve been good to us.

What’s the difference between 360Management and 360PR?
While 360Management handles the management of an artiste which includes PR and show booking, 360PR can work with an artiste, person or club with a different management.

What’s the current staff strength of 360Nobs Limited?
On 360Nobs Limited, we’ve got 12 permanent staff and over 40 contributors.

What inspired the newest baby of the 360Nobs Group…360 Delivery?
Wow! 360Delivery… It was always in the original plan to launch 360Delivery right from day one but I needed to wait for the right time.
The idea was to push the mother company, gain grounds in the local community and then launch 360Delivery. 68% of Lagos is covered by Water and the rest is totally covered by 360Delivery. Unlike your normal delivery/logistic companies, 360 Delivery is here to serve the Nigeria public by combining the international method with the local ways of doing things.  Because we know that the woman selling boli, corn and coconut will not bother herself with a website, we source these service providers and with a call, we make the purchase, bring to you in the comfort of your homes/offices and you pay on delivery. We also take your “material” to your tailor, buy and deliver events tickets to you, distribute your wedding invites & Aso-Ebi and take care of your market “runs”. We also handle “pick-ups” too, so all you need to do is make a purchase on line and we’ll pick it up and deliver. 360Delivery was created to assist individuals, small businesses as well as provide delivery services for restaurants & offices.
In short, if you need to move anything from point A to B, call us on 08105004000 or visit www.the360delivery.com to fill a form.

Where do you see 360Nobs Limited in 5 years?

To be a one-stop shop for everything as regards to lifestyle and entertainment, but collectively, we want to position the 360 group as a global brand operating from Africa. I hope that 360Nobs would be a reference point for best practice in business.

Do you have any regrets? Wrong business decisions?
I don’t think I’ve made any major bad business decision yet. I thank God for his blessings and with prayer, we’ll continue to make the best decisions.

What are your personal beliefs and what can you say is Noble’s driving force?
I believe in the following and they are responsible for the person I am: I believe in love. It’s impossible to claim that you’ve lived if you have not loved and have not been loved totally in return. If you treat people with love in your heart, the odds will always be in your favour. I believe in mutual respect; you earn respect, you don’t demand it. As long as you treat those before you with respect, the people following will accord you same.
I believe in family & friendship: family is one thing you can never choose. You cannot choose your parents and you cannot choose your siblings and I strongly believe that God has a purpose for making YOU part of your family. Embrace them, treat them with love and overlook their shortcomings.I love my parents. Our parents brought us to this world and took care of us. It is important to work hard so that we can provide for them in their old age. While we cannot choose our family, we can choose our friends. Wise real friends are essential for support & growth. I would like to leave a mark in my chosen field as well as impact the immediate society. I aspire to build a global brand with headquarters in Nigeria.

FUN!
What do you do for fun?
Hahahahahah. Let’s say for fun, I call up celebrities to hang out with them so that my pictures will be published on BellaNaija or sometimes I get shirts from Ebuka, size them to fit me and then wear them on the red carpet.
Okay, I kid. I love to hang out with the ABE Boys, watch movies and then spend time on 360nobs.com.

What is SLU..shh and how was it birthed?
SLU..shh is the party that brings celebrities and their fans together on a flat platform. It’s mostly a themed party with celebrities playing different roles. The SLU..shh idea was initiated while I was consulting for SWE bar. We needed something that would pull consumers on Saturdays and I had to come up with the idea of SLU..shh which also provides a performance platform for some of the clients under 360management or 360PR. We had the first one in March 2008 and it was a success and somehow, we were having it every last Saturday of the month but when SWE Bar couldn’t contain the crowd, I moved it to De Marquee, then Play in Abuja.
At a point, the crowd became so large that a club couldn’t contain it, so we’ve moved SLU..shh to a house in Lekki Phase 1 tagged the SLU…shh mansion. SLU…shh is now done quarterly with sponsorship from corporate bodies

SLU…shh parties are legendary. Is Slu…shh part of the many ‘degrees’ of Noble?
Hmmmmm! SLU…shh has been tagged by many as the best ‘Lagos party’ and I must agree with you that SLU…shh is legendary. It’s not just a party; corporate bodies have also identified it as a very worthy platform to engage their consumers. Right now, we have 3 brands willing to support the 2012 Christmas SLU…shh and it’s going to be Fashion Meets Music edition.

Sense of Style
You know immediately we put up a post with you, the issue of your “tight pants” is going to come up! Tell us about your style! What determines what you wear?
Ewo! The truth is I grew up in Aba and Aba tailors are very good. I’ve got a tailor in Aba who is responsible for all my pants. I’ve put on a bit of weight but I’ve not seen him to give him my new measurement so he’s still sending me trousers with the old measurement. I’ll travel to Aba during Christmas and update him on the new measurement, so sometime next year, I‘ll get new pants. Bikonu, I’ll change. As regards my style, I wear things that I think fit me and they don’t necessary have to be in vogue.

Can you demystify Noble for me?
Noble Igwe is the stubborn Biafran Solider, No?
Noble is a God-fearing Christian. Totally committed to family and friendship. Love the good things of life and cannot not stand maltreatment.

Who’s the leading lady in Noble’s life? Or should we just check the memoirs?
There’s one and she calls me “NoBoo”.

63 Comments on BN Making It!: Meet The All-Rounder, It’s 360 Degrees of “The Stubborn Biafran Soldier” Noble Igwe
  • Ada September 3, 2012 at 9:17 am

    Inspiring…

  • sparks September 3, 2012 at 9:31 am

    like d guy for some reason….All in ll d dude has aplan

  • ofilispeaks September 3, 2012 at 9:38 am

    nice!

  • lucretia September 3, 2012 at 9:42 am

    Wow,noble an proud of u,u have done well 4 urself.

  • I Am Legend September 3, 2012 at 9:48 am

    Very inspiring!

  • ClaireN September 3, 2012 at 10:01 am

    Very encouraging and impressive. His hardworking nature, drive and will to succeed are very evident. God bless the works of your hands.

  • D Fairy GodSister September 3, 2012 at 10:09 am

    “68% of Lagos is covered by Water and the rest is totally covered by 360Delivery” – brilliant! Well done Noble, proud of you!
    D Fairy Godsister

  • xxxx September 3, 2012 at 10:19 am

    i never really facied this guy but after this interview, i had a change of heart. you just totally inspired me. great sense of humour too! more grease to you elbow, the sky is your limit. make sure you travel to Aba to update your tailor o-LMAO! that bit got me in stitches.

  • xxxx September 3, 2012 at 10:21 am

    oh and there’s Ebuka! My God!! swoons! lovestruck!

  • nwaomma September 3, 2012 at 10:22 am

    Noble Igwe- Fulfilled, determined, successful young man!!!! true story of a blessed man! May God continue to bless and sustain you, Amen!

  • Uju September 3, 2012 at 10:35 am

    Why was he asked twice about staff strength? Perhaps an error on BN’s part?

  • Topsypal September 3, 2012 at 10:38 am

    Inspiring…….I have always admired his drive………..God bless you loads!

  • nino September 3, 2012 at 10:38 am

    i am inspired. i wasn’t quite sure what i thought about him before, he was so all over the place but now i get it…Noble you have inspired me to “make it”….God bless

  • Someone September 3, 2012 at 10:43 am

    Reading stuff like this gives the Nigerian youth courage and hope for a greater tomo0rrow

  • Aibee September 3, 2012 at 10:44 am

    I used to be an avid reader of his Memoirs of a SLU..shh kid. He wrote them rather infrequently and then stopped altogether. That was the only reason why I visited 360nobs.com, so I don’t visit the site anymore. I can get all my juicy gist from Bella Naija and Miss Linda Ikeji. That said, he sounds like an interesting person from this interview, so now I will change my mind about him. That excuse for wearing tight pants is so ….

    • nwaomma September 3, 2012 at 11:56 am

      when would we stop being negative???
      ur d only bad belle so far, biko aspire to be different in a beneficial area. thanku! #teamNoble

      • gf September 3, 2012 at 12:43 pm

        Are we not reading the same comment? The girl said she reads 360 nobs for a specific feature and since that feature is not regular, she altogether stopped reading it.What is bad belle about that or do you not just have the ability to comprehend simple sentences…gosh!

  • Ani September 3, 2012 at 10:55 am

    Nice one Noble…God bless your hustle.

    • pretty September 28, 2012 at 2:33 pm

      which one be GOD BLESS YOUR HUSTLE? God bless the work of your hands sound berra. lol

  • cathy September 3, 2012 at 11:30 am

    cool

  • SIERRA September 3, 2012 at 12:10 pm

    lol…aibee, its so wierd I stopped visiting 4d exaact same reason nd now only go to linda, bn and ladun..lol

  • Nelo September 3, 2012 at 12:12 pm

    He sounds very genuine and down to earth in this interview, with his ‘that ibo boy ‘ personality. even though its hard to believe he had no clue about the tight pants. All the same….totally hilarious and enjoyed his de-mystification.

    • Sephora September 4, 2012 at 5:04 am

      LOL I can’t stop laughing about the tight pant excuse!! The guy is inspiring. I’m so happy to read about Nigerians like him.

  • Ayodeji Baptiste September 3, 2012 at 12:28 pm

    I don’t understand why Noble gets hated on so much on Twitter. Here’s obviously someone on his hustle and y’all stay tryna knock it…

  • pynk September 3, 2012 at 12:54 pm

    he seems like a humble young man with direction. Lol @ d tailor comment.

  • Uchechi September 3, 2012 at 1:00 pm

    Atleast I know who he is now. Well done and keep it up.

  • unsatisfied September 3, 2012 at 2:02 pm

    there is just something about this guy i just dont like. i am very uncomfortable around him. but what does my feelings matter. But one advice Noble, check your ways. I know no one is perfect butont exclude yourself when you judge others. All the best…..

  • tbn September 3, 2012 at 3:19 pm

    Nice interview, I read everything which is not usual for me because it was interesting. However bellanaija should have done a better job of editing this piece, there are too many typos and wrong grammatical sentences in it.

  • Tiki September 3, 2012 at 5:04 pm

    I just have to say that the editing was atrocious. Distracted me from what is an upbeat and engaging interview of a young entrepreneur.

    Before this I couldn’t quite warm up to Noble Igwe, he just struck me as a weird guy with a large head and tight pants. I know better now though. Can’t help but respect someone who leaves the safety net that is paid employment, to strike out on his own, and becomes a raving success. Kudos, man!

  • Oly September 3, 2012 at 5:09 pm

    l laughed while reading this, this guy is funny. Good luck, it pays to follow ur dreams.

  • Concerned September 3, 2012 at 6:52 pm

    The interview reeks of humility. Out of little acorns grow mighty oaks. This just shows that there are lots of opportunities in 9ja once one has the will despite of the challenges. Noble will go places. Congrats!

  • ENGY September 3, 2012 at 7:18 pm

    Oh Nobs! It’s paying off and I’m really proud of you. Don’t lose focus though. May God bless the works of your hands continually.

  • sassycassie September 3, 2012 at 8:06 pm

    This dude used to annoy me but I have a whole new respect for him now.
    You gotta love a guy who’s not afraid to dream and make those dreams a reality( through hardwork and sheer determination). More palm oil to your elbows, Biafran soldier!!
    O diro ofele!

  • Oma September 3, 2012 at 9:01 pm
  • huh? September 3, 2012 at 9:04 pm

    His name is every were,never knw wat he was into until now,am indiff about him anyway.BN has really inspired lot of people

  • Ajoke September 4, 2012 at 12:09 am

    I had the pleasure of meeting Noble a few times when I went to Nigeria, he’s the real deal. Very smart, humble, funny, just a great guy. And yes, he works very hard and deserves all his success.

    Good job Noble!

  • Otoide A September 4, 2012 at 3:06 am

    oga noble!! when i grow up i want to be like you ^_^

  • udontknowme September 4, 2012 at 9:36 am

    Well done noble. God bless your hard work.

  • mde ato September 4, 2012 at 10:30 am

    nice one!

  • Idak September 4, 2012 at 2:00 pm

    I am always bashing Noble for his love affair with that tailor that makes his legendary pants but one thing is certain. Dude is a hustler with dreams. After all is said and done, he is using his talents to pursue his dreams. I salute him and may his pursuits bear fruit.

  • jd September 4, 2012 at 3:59 pm

    Noble, you are def a true ibo boy. great sense of humor, very inspiring story. May God bless your hustle!

  • elaa September 4, 2012 at 5:19 pm

    MY DEAR OMO IGBO … KEEP DOING UR THING … WE R TAKING OVER THE WORLD

  • D U C H E S S September 4, 2012 at 5:20 pm

    LOVE U D MORE N TRUST ME NEXT I C U , I LL GIVE A HUGS

  • onakachi September 4, 2012 at 6:52 pm

    I’m so impressed. I always wondered what he did when I’d see pictures of him on BellaNaija! Now, I know. I have to also say he dresses quite well!

    Onakachi.blogspot.com

  • Madam the Madam September 4, 2012 at 8:40 pm

    I used to view Noble as one kain arrogant individual but over time as I’ve randomly peeped his Twitter timeline, he’s come across as a very down to earth individual who can laugh at himself. I definitely enjoyed reading this interview, and love the fact that he hustled his way to the top. Not your typical “Polo big boy” who may have had everything handed to him. Keep up the good work bro.

  • omoibo September 4, 2012 at 8:54 pm

    Nob, I’ve always admired your style from afar tight pants & all # NoHoMo ;-) . Keep up your hustle nna, the sky is the limit, stay focused & hungry…. No matter who you are & what you do, you’ll always have haters, let the hater be your motivators so they can eat their hearts out as you continue to succeed…….Cheers mate!

  • Lynn September 4, 2012 at 9:47 pm

    IGWE!!!!!!!!! Loll, I was just smiling all through. Biko all you peeps saying you don’t like him’, read the book first before judging the cover. If you’ve really met Nobs, you will know he’s so down to earth. Da Sluu……sh Kid. Thumbs up bro, much inspired by your zeal to achieve the best. Jisike

  • onut September 4, 2012 at 10:27 pm

    Ebuka, you have a tattoo on your chest? Or did someone burn you with iron? *snickers*

  • PJ September 4, 2012 at 11:07 pm

    Thoughtful and inspiring

  • aleesha September 4, 2012 at 11:59 pm

    Noble sounds like a really nice, unassuming guy. as someone said, more palm oil to your elbows.lol.. nice one!

  • me September 5, 2012 at 8:03 am

    WTF is he wearing a diff coloured belt???? #fail

  • Trendysturvs September 5, 2012 at 8:38 am
  • Zizi September 5, 2012 at 9:00 am

    Very Inspiring. I’ve got to meet this guy, somehow..

  • Nkiru September 5, 2012 at 11:10 am

    You ve always been optismistic from d onset.Welldone!great lion indeed.More grace and Gods direction,this is just a stepping stone.NWA ABA!!OLUWA DEY U BACK.

  • mirabel September 5, 2012 at 12:34 pm

    In all,d guy is so CUTE…. Jst appreciatin….Nice ideas n dreams.
    uvin him though.

  • ooooyesshedid! September 5, 2012 at 12:40 pm

    love this article, great read. well done igbo buy. lol

  • Atim Amana September 5, 2012 at 1:24 pm

    Love the article Noble! love your philosophy on life in general, especially where you said “God has a purpose for making YOU part of your family”.
    You really inspire me to be better and put in the hard work & focus to get results. Ur outreach in every aspect of media, fashion & business is legendary and u adapt to fit the trends……… Fantastic one and hope to see you on Inside Africa on CNN next!

  • Twice September 5, 2012 at 1:25 pm

    wow! Now i like this guy! He is so down to earth and honest! good job Noble…

  • Belle September 9, 2012 at 9:03 pm

    Don’t believe the hype. Besides if you’re honest with yourself, when last did you read an interview that left you with a bad taste in your mouth? He spins a good yarn i’ll give him that but look to Lindaikeji and Ladun for the 360 view on him.

  • Ada September 10, 2012 at 12:15 pm

    I am really impressed. Inspiring story, love the humor.

  • Abike September 28, 2012 at 2:13 pm

    Well, what about Adetunwase Adenle, the CEO of Ecole de Dessin. The Guy has done projects that has given Nigeria Three Guinness world Records

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