Liam Fashion Agency recently unveiled their first ever Christmas ad campaign. The ad campaign features glamorous evening wear from LFA’s Christmas collection and is tagged “I’ve Got the Glamazon Look”.
Yes, the ladies look stunning; however what excites us about this campaign is the fact that they are all successful young entrepreneurs and aspiring entrepreneurs. A doctor, a photographer/owner of a photography company, an oil and gas trading company MD, three fashion entrepreneurs and one aspiring entrepreneur.
LFA CEO, Lilian Unachukwu also featured in the campaign and tells us about the idea behind the collection and ad campaign;
The Glamazon Collection worn by ‘real’ Nigerian women (rather than stick thin models) portrays that a woman can enchant and dazzle at a red carpet event wearing a short sexy evening dress or a long fierce ball gown; she can rock a short edgy haircut just as well as look glamorous in long luscious locks with a sultry evening dress. The idea was to show the importance of a complete style package. A woman’s look should be detailed from her hairstyle to make-up, outfit to shoes. Accessories to poise, should all be in sync.
Meet the 7 Young Entrepreneurs of the ‘Glamazon’ Collection
The Lady In Red
Lilian Unachukwu – MD/CEO Liam Fashion Agency
Lilian sizzles as the centre of this collection is a lovely red silk bustier dress with rose applique and a huge rose detail on the side. Paired with the leopard print Louboutins, you will never be more ready to walk the red carpet. For her shoot, she was submerged in a swimming pool in an elegant voluminous rose petal dress, showcasing how such a glamorous outfit can be lots of fun, truly capturing the spirit of the Christmas party season.
Pretty in Petals
Eleanor Goodey is a photographer and entrepreneur. She is the MD of Eleanor Goodey Photography and shot the photos for the renowned “Stars as Paupers” ad campaign. She also shot the photos for this campaign!
LIAM Says: I would describe her as a playful, energetic, story-teller before anything else… Her images are a means of self expression; she sees photography as simply painting with light… I chose to include her in this shoot because I see it as an interesting ironic twist since she is the official photographer of this collection. Her dress is an interesting spin on a white dress and with a princess cut bust, finished with embroidered petals; an outfit sure to make a woman feel like a princess.
LBD Never Fails
Nkiru Chugbo, MD/CEO of Enkay Energy and Logistics Services Ltd (An Oil and Gas Trading Company)
LIAM Says: We chose to style her in the LBD; it’s a fresh style as the detailed white ruffle mono-strap sleeve will keep any lady as the centre of everyone’s focus. This style always comes up trumps as it breaks up the look in the collection, and gives a versatile impression of styles a woman can rock on the red carpet.
Taiwo Oyebanjo is an accountant and the CEO of Victory Ford International, a women’s clothing boutique
LIAM Says: One of the hottest colours this season, and the mark of royalty, the colour purple is fast becoming a mainstay in the women’s wardrobe department. This long jersey number with its ruched upper half, elegantly worn or simplistically accessorized will be sure to evoke compliments wherever you wear it to.
Sexy in Pink
Claire Yeside Sotomi is the MD/CEO of CS Stores, an online lingerie store in Nigeria
LIAM Says: We mostly feel pink is girly and pretty, so I chose to emphasize the sexier side of this hue. This is an Asian inspired dress with crystal appliqued criss-cross straps at the back and a full-pleated skirt which is dreamy, yet sexy. It’s the best of both worlds and an ideal dress to a charity soiree or ball where you have to look super feminine.
Go Green with Envy
Anwuri Chinda is a young, pretty, vibrant and dedicated Doctor
LIAM Says: For a lady with personality and charm, this is the perfect outfit to complement your bubbly nature. The silk fabric adds tons of texture and the pleated fan which forms the bust is definitely one feature that makes this dress worth having for those who have fuller bust lines.
Diamonds are Forever
Delphine Okobah is a TV Presenter/Model and aspiring fashion entrepreneur
LIAM Says: The eternal best friend to every woman is of course, diamonds, and who wouldn’t want a dress sparkling with ‘bling’ in order to make a grand entry? This bias cut dress is a siren number guaranteed to make even the most die-hard pessimist a true believer. It’s a great option for the lady who loves to make a statement wherever she goes.
Liam Fashion Agency – Glamazon Collection
Photography: Eleanor Goodey for Eleanor Goodey Photography
Cars: Megapoint Cars
Jewelery: Real Luxury Company for LFA
Makeup and Lashes: Lilian Unachukwu for LFA
Hair: Daryl’s Hair
Hair Stylist: Yomi for LFA
Shoes: Christian Louboutin
Liam Fashion Agency
Shop 3, Association Drive, Dolphin Estate, Ikoyi, Lagos